Setting up your CRM is key to B2B success. I like to say the best time to get your CRM set-up was yesterday, the second best time is today. Properly setting up your CRM takes a bit of work, but will pay big dividends down the road. Here are a few keys to successfully setting […] The post Setting Up Your CRM appeared first on VA Partners ..read more

We talk to many entrepreneurs that are thinking about testing new ideal customer profiles. These new ideal customer profiles may be outside of their typical customers. While it is good to be focused on your main ideal customer profile it is okay to test new ICPs. You may have had some inbound leads or even […] The post Testing a New Ideal Customer Profile appeared first on VA Partners ..read more

This past week I moderated a panel for the Innovation Factory on hiring your first B2B Sales person.  We had a great panel including Jordana Matsos from hirequity, Shelia Fung from Uvaro, and Antonio Michael Downing from Conestoga. There was a spirited discussion with about 25 entrepreneurs and hiring managers. Here are a few of […] The post Hiring Your First B2B Sales Person appeared first on VA Partners ..read more

One of the pitfalls for start-up founders is to get distracted by new shiny things.  This could also be known as shiny object syndrome. This essentially means you see a new tactic, strategy, or target market and change right away. I had a client where we would agree on a sales strategy and when we […] The post Be Careful of New Shiny Things first appeared on VA Partners. The post Be Careful of New Shiny Things appeared first on VA Partners ..read more

One of the keys to success for B2B start-up sales is having the right ideal customer profile. I often hear from start-ups that they sell to everyone or they don’t want to limit it as they don’t want to miss-out on deals.  The reality is that by not being focused or targeting niche segments you are […] The post An Ideal Customer Profile is Key for Start-up Sales first appeared on VA Partners. The post An Ideal Customer Profile is Key for Start-up Sales appeared first on VA Partners ..read more

Driving local, in market, B2B product sales can be difficult for many small businesses, which is where we can help. For this blog I thought it would be interesting to write about the work we are doing for one client that has a construction type product with an installation component and our thoughts on how […] The post Driving Local, In-Market B2B Product Sales    first appeared on VA Partners. The post Driving Local, In-Market B2B Product Sales    appeared first on VA Partners ..read more

One of the most popular of our sales offerings is our Part-time BDR. With BDR being short for Business Development Representative.  Many entrepreneurs are great at taking opportunities from the discovery call to close, but they don’t have time, or fall short of doing the work required before a discovery call. At VA Partners we like […] The post Part-Time BDR first appeared on VA Partners. The post Part-Time BDR appeared first on VA Partners ..read more

Our sales experts are back to answer a very topical question, what are you seeing with sales automation AI in 2024? Let’s explore what these sales experts had to say, as the world of sales automation AI continues to grow and flourish. Tim Davison- Togetherall While there is a role for AI at Togetherall, both […] The post Ask the Experts: Sales Automation and AI first appeared on VA Partners. The post Ask the Experts: Sales Automation and AI appeared first on VA Partners ..read more

With an ever changing sales landscape, we have once again sought out the expertise of a few sales experts to share their sales insights into 2024 and what the world of sales will look like in the year ahead. This year, we asked our expected “what sales tactics or strategies will sales teams put more […] The post Ask the Experts: Sales Insights for 2024 first appeared on VA Partners. The post Ask the Experts: Sales Insights for 2024 appeared first on VA Partners ..read more

In-person sales are back again.  I would like to preface that and say that virtual or remote sales should likely still rule for start-ups.  That being said, it is a good time to find some opportunities for in-person sales activities. Here are a few activities for both sales leaders and sales team members. Sales Meetings […] The post In-Person Sales Are Back, In Some Cases first appeared on VA Partners. The post In-Person Sales Are Back, In Some Cases appeared first on VA Partners ..read more