Why do you need a customer acquisition strategy? It might seem like a silly question considering it’s critical to have customers to run a business. You’d think businesses would’ve mastered the art of customer acquisition by now. However, brands still make the mistake of throwing everything at the wall and expecting something to stick (popularly... The post A complete guide to customer acquisition strategies appeared first on http://oblogs.zoho.com ..read more

Sales prospecting techniques are methods salespeople use to identify leads, qualify them, and establish contact. The results of your sales process are a direct function of the quality of your sales prospecting methods. Salespeople are the front-line of businesses—from being the face of the company and helping prospects choose the right products to being responsible... The post Increase sales conversions with these nine sales prospecting techniques appeared first on http://oblogs.zoho.com ..read more

Customer experience is evolving with technological advancements and increasing customer demand. If we go back a couple of decades, customers often weren’t seen as humans but merely as numbers. To get our queries resolved, we had to write emails and wait for days or months in some cases for them to get fixed. We’ve come... The post A complete guide to conversational marketing – Zoho SalesIQ appeared first on http://oblogs.zoho.com ..read more

We humans, by nature, are social animals. We thrive when surrounded by others, and these interactions allow us to learn and grow as people. Like humans, businesses cannot thrive alone. For one, they need people to buy their products, and second, they need customers who trust the brand and come back again and again. This is the only... The post How building a customer community can help you improve customer experience appeared first on http://oblogs.zoho.com ..read more

In our two earlier blogs, we discussed what brand engagement is and how to build durable business empires employing brand engagement strategies. Our audience received those well, so we’re back to shed more light on the practical aspects of brand engagement strategies. Today we’re bringing the third part of the series and looking at the... The post Top 4 brand engagement strategies to increase your brand visibility appeared first on http://oblogs.zoho.com ..read more

The average customer learns about your business from various sources, including print and digital ads, social media, and your website. So why limit how they contact you? With customer engagement channels in SalesIQ, you can give your customers the convenience of chatting with your business on their preferred instant messaging (IM) apps like Facebook Messenger,... The post Boost your customer engagement with messaging channels in Zoho SalesIQ appeared first on http://oblogs.zoho.com ..read more

What’s the image that pops into your mind when someone utters “Nike”? Along with the swoosh logo, depending on your age and sports preference, anything from Michael Jordan to Maria Sharapova would be the answer. To follow up, what’s the emotion your body and mind feel when you see or hear or wear a Nike? Even if you’re... The post How to build durable business empires with a brand engagement strategy appeared first on http://oblogs.zoho.com ..read more

The term hybrid chatbot has been used extensively in today’s chatbot marketplace. So this is the perfect time to look into how today’s market defines hybrid chatbots. What is a hybrid chatbot? While a hybrid chatbot is not actually a hybrid in the truest sense, the term is used to market chatbots with a live agent hand-off feature. ... The post Rule-based + AI—true hybrid chatbots made possible with Autopilot appeared first on http://oblogs.zoho.com ..read more

In 2011, Coca-Cola launched a campaign in Australia, “Share a Coke.” It replaced the Coca-Cola logo from one side of the bottle with a person’s name. The top 150 most popular names were chosen and printed on millions of bottles. The campaign was well-received and rolled out in over 80 countries. The result?¹ In Australia, there... The post What is brand engagement? appeared first on http://oblogs.zoho.com ..read more

Sales prospecting techniques are methods salespeople use to identify leads, qualify them, and establish contact. The results of your sales process are a direct function of the quality of your sales prospecting methods. Salespeople are the front-line of businesses—from being the face of the company and helping prospects choose the right products to being responsible... The post Increase sales conversions with these nine sales prospecting techniques appeared first on Zoho Blog ..read more