Effective communication is crucial for closing deals and building strong customer relationships. However, managing personal mobile devices, text messaging (SMS), multiple communication channels, staying organized, and collaborating with team members can be challenging. Sales teams need a reliable and efficient solution to streamline their communications and work together seamlessly. OpenPhone OpenPhone is a comprehensive business phone system that empowers sales ..read more

Businesses are challenged to provide prompt, personalized, and efficient customer service across multiple channels. Few affordable options exist to scale a customer service team to meet today’s prospect and customer expectations. Companies must find innovative solutions to meet these demands while optimizing their resources and driving growth. This was the promise of AI-powered chatbots. However, many original chatbot providers offered ..read more

Large corporations acknowledge the untapped opportunities of decentralized technology—to the extent that 52% of Fortune 100 companies have invested in blockchain and Web3. Look no further than this article if you wish to join the many businesses adopting decentralized technology in their tech stack. What is Decentralized Tech? Before we start, let’s discuss the fundamentals of decentralized technology and why ..read more

Artificial intelligence (AI), data, and automation increasingly drive marketing strategies; we must establish a framework for responsible marketing practices as marketing professionals. While there are tools that can be used for consumers and businesses to defend against the onslaught of autonomous, personalized, and targeted communications that are coming… irresponsible marketers will still have destructive potential with minimal investment that can ..read more

The marketing and advertising landscape has become more complex and saturated than ever before. Consumers are inundated with messages across many expanding media channels and types. In this environment, having a well-coordinated, omni-channel marketing strategy is critical for businesses to cut through the noise, effectively reach their target audiences, and drive meaningful results. There are several key reasons why a ..read more

Many years ago, I was a product manager over the API of an enterprise marketing platform. I sought feedback from customer service, developers, sales, marketing… and most importantly… our customers. While many people utilized our UI for the tasks that we focused on, I was almost always stunned at how innovative customers incorporated some amazing features. Specific to email, here ..read more

Teams often struggle to create clear, engaging documentation and training materials for complex software workflows. Traditional methods can be time-consuming and fail to convey the necessary information effectively. As a result, employees and customers may struggle to understand and adopt new processes, leading to frustration and reduced productivity. Guidde Guidde is a generative AI (GenAI) platform that empowers teams to ..read more

Consumer data is a mess. Think of an aged house in a run-down neighborhood with an overgrown yard. And inside, it’s even worse. Cobwebs, falling shutters, peeling wallpaper, musty furniture. Yeah…that’s the condition of data these days. So, as we roll toward Spring, maybe it’s time we started looking at your data as a project that needs attention. Consumer data ..read more

The demand for businesses to create captivating visual content is at an all-time high. From sales presentations to marketing collateral, businesses of all sizes need branded assets to engage their audience and drive results. However, creating such content can be a daunting task, especially for small businesses, non-profits, and solopreneurs with limited resources. Almost any professional can relate to spending ..read more

Capturing leads and driving prospects through the sales funnel requires creativity and the acumen for building an optimized landing page. Salespeople and marketers often struggle with creating high-value content that resonates with their target audience, leading to lost opportunities and decreased conversion rates. Additionally, website CMS platforms often load slower than a lightweight solution. There’s no point in driving leads ..read more