Artificial Intelligence (AI) has been a buzzword in the business world for quite some time now. It has been touted as a game-changer in various industries, including B2B sales and marketing. AI has the potential to revolutionize the way businesses interact with their customers, streamline their sales processes, and improve their marketing strategies. However, like any new technology, AI comes with its own set of challenges and opportunities. In this blog post, we will explore the challenges and opportunities of using AI in B2B sales and marketing ..read more

Re-engaging lost opportunities can be a challenging task, but with the right strategy and persistence, it can lead to closed deals and new customers. Utilizing a multi-touch cadence approach is a proven method that involves multiple touchpoints across different channels to keep the lead engaged and interested ..read more

As an account executive, you're responsible for cultivating relationships with prospects and closing sales to meet your company's revenue goals. But in today's digital age, competition is fierce, and sales pipelines are more complex than ever before. To succeed, you need to be proactive, efficient, and strategic.  ..read more

The pandemic and current economic downturn have affected businesses of all sizes and industries. Consumers are cutting back on spending, and companies are reducing their budgets to operate and grow. This has led to a highly competitive market where businesses are fighting for every lead and sale ..read more

In today's world, the sales process has changed dramatically. With the rise of technology, buyers have more information than ever before, and they're more skeptical of traditional sales tactics. As a result, sales teams are finding it harder than ever to engage with potential customers and close deals. However, by focusing on genuine sales conversations, you can boost your revenue and build lasting relationships with customers.  ..read more

In today's fast-paced business environment, sales teams need to be able to work smarter and more efficiently than ever before. Sales professionals know the importance of efficient communication with their potential customers. The faster they can reach out to them, the higher the chances of closing a deal. However, manually dialing numbers and leaving voicemails can take a considerable amount of time and effort.   ..read more

Introduction Quality salespeople are in demand, now more than ever. Companies are reviewing their teams and making hard choices. Keep the best, say goodbye to the least productive. But keep in mind that salespeople are making choices, too. The best people are demanding the support of the best tools. No longer will a new laptop and a dedicated phone line be enough for the stars to want to stay with you or come to work for you . For many salespeople who have experienced success with the right technology at their disposal , they will never go back to “the old way ..read more

Introduction Sales leaders, you’ve got some expensive personnel on your roster. The best Account Executives make six figures ?– and they’re worth it for being closers, for getting those deals done. What if you could help your very best sales team members be even better, with a tool that helps them do the chore that they often like the least: making calls ..read more

Introduction Account Based Marketing (ABM) is a hot? strategy in B2B business development right now, and for good reason: it’s been proven to work. Not some fad, the concept of ABM was coined in 2004 by the ITSMA . For almost 20 years it’s been tested in the marketplace. Its widespread adoption now is based on compelling, irrefutable data. If your B2B company is not yet implementing it, it’s time to start ..read more

Introduction On your sales team, who are your Heroes✔️, and who are your Zeros❌?    Sales coaching is about letting your heroes, your best salespeople, get on with it. And join the leadership in coaching the rest of the team, as well.   Just as important, sales leadership needs to know who is struggling, and why. Does an individual just need more practice? Or is there someone on the team who is just not cut out for sales – particularly B2B remote selling?   ..read more