What is Revenue Enablement?
Highspot
by Lucas Welch
1w ago
Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. A quick Google search on “how to improve sales performance” will give you an exhausting list of things to try. From better coaching to setting clear goals to even hiring the right people. But every search result focuses on just one team: sales. What’s missing is a strategic approach that unites all your rev ..read more
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AI-powered Selling: A New Era of Sales Efficiency
Highspot
by Bridgette Roberts
2w ago
In fact, 71% of organizations don’t provide guidance to employees on how to use AI, and half of companies are skeptical about its impact. As such a hot topic with little guidance on using it, you’re likely wondering: Does AI actually help boost your go-to-market productivity, and if so, how?  Go-to-market teams can easily use AI to improve their workflows, especially when it comes to automation, co-creation, and insights. With AI at their fingertips, sales teams can seamlessly discover resources that expedite action, connect with buyers more easily, and make more efficient decisions. Here ..read more
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Driving Innovation: Key Takeaways from the Discover Webcast
Highspot
by Highspot Team
1M ago
This requires a commitment to innovation. As your team’s strategies evolve to enable the impossible and meet your goals, so should the technology you use to achieve them. Highspot Discover, our Spring Product Launch webcast, focuses on driving adaptability through Highspot’s roadmap for innovation. Through trends like generative AI, technology consolidation, and driving execution at scale, Highspot has designed product innovations that support your team’s goals at every phase of its evolution. Watch on-demand to be the first to learn about Highspot’s Spring Product Release, and keep reading to ..read more
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Unlock Sales Success with AI Sales Coaching and Training
Highspot
by Highspot Team
1M ago
Whether you’re launching a new product, implementing new sales strategies, or upskilling your team, sales training and coaching will always be of utmost importance. However, traditional coaching and training methods tend to fall flat because they take a one-size fits all approach that doesn’t fit the needs of each individual rep. Everyone has different learning styles, is at different stages in their career, and even different motivations. Oftentimes, sales managers won’t have the bandwidth to set up personalized training and coaching sessions for each rep on their team. That’s where AI comes ..read more
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Crafting the Ultimate Sales Pitch Email
Highspot
by Highspot Team
1M ago
Moving from endless cold calling to pitching a new product to a key decision-maker demands a balance between informative and persuasive. If you miss the mark, your message will likely end up in the trash. This article will explore the secret to writing a good sales pitch email, common pitfalls, a sales pitch email template, and how artificial intelligence (AI) changes the outreach game. What Is a Sales Pitch? How Do You Write an Effective Sales Pitch Email? Solving Common Sales Pitch Email Problems Mastering Sales Pitch Email A/B Testing How AI Can Amp Up Your Personalized Sales Pitch Emails ..read more
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Drive 30% Higher Buyer Engagement With a Unified Enablement Platform
Highspot
by Bridgette Roberts
1M ago
How does using one platform for all of your sales enablement efforts help enablement, marketing, and sales boost performance? By using a single solution to equip, train, and coach your reps, and analyze performance—you can realize more value from your enablement technology investments, increase usage of your marketing content, and upskill reps to engage buyers more effectively. Here are tips to accelerate sales performance with a unified enablement platform. Unify Rep Workflows to Enhance Tool Adoption A key responsibility for any sales enablement team is to maximize rep adoption of their enab ..read more
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How to Write Sales Emails People Want to Read
Highspot
by Highspot Team
2M ago
A recent McKinsey & Co. survey highlights a significant trend: today’s buyers have clear digital purchasing experience expectations, with a strong preference for personalization and immediacy. Despite this, many sales emails find their resting place in the trash, unopened and unread. But why? They lack that special something to pique the reader’s interest. This guide is here to change that. We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success. Sales vs. Marketing Emails Different Types of Sales E ..read more
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How to Choose AI Sales Tools to Boost Productivity
Highspot
by Highspot Team
2M ago
Sales teams often face hurdles in hitting targets and meeting revenue growth expectations. Luckily, tech advances have paved the way for new solutions to refine sales processes and improve performance. Enter Artificial Intelligence (AI) sales tools – a breakthrough development in the world of sales. In this article, we’ll share everything you need to know about using AI sales tools. We’ll look at what these tools are, why they matter, how to use them, and what to ask when evaluating vendors. What Are AI Sales Tools? Why Do AI Sales Tools Matter? How Sales Teams Use Different Types of AI Sales ..read more
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The Impact of AI on Sales Strategies and Performance
Highspot
by Highspot Team
2M ago
Artificial Intelligence (AI) is reshaping sales, transitioning from a buzzword to a core component of how sales teams connect, predict, and work. AI can enhance every customer interaction and leverage predictive analytics to spot trends early. Let’s explore how AI can become your team’s MVP, making your sales efforts more competitive. What is Artificial Intelligence? Why Do You Need AI in Sales? Top Strategic Ways Your Sales Team Can Use AI Practical Tips for Integrating AI into Sales Processes Challenges That AI in Sales Face The Future of AI in Sales What is Artificial Intelligence? Artifi ..read more
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Empower Your Sales Team with a Strategic Enablement Function
Highspot
by Kelly Lewis
2M ago
ValueSelling Associates’ Julie Thomas and Highspot’s Kelly Lewis break down how to maximize the impact of revenue enablement Love it, hate it – or do everything in your power to work around it – when it comes to the revenue enablement function, everyone’s a critic. How can enablement be the hero in one organization and the constant scapegoat for another? The question only becomes more complex when you look at the data. The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablem ..read more
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