Photo by Amina Filkins You should be incredibly proud if you’ve joined the just over 1 million women-owned businesses in the U.S., because women entrepreneurs face many challenges when establishing their businesses.  You’ve done all this work to get here, and now, you need to take your business seriously and build its foundation and reputation so that it has a better chance of surviving. Launching a social media marketing strategy, in particular, can be fundamental in building a strong brand that catapults you into a top spot in your industry. Let’s dig deeper into why and how you can use ..read more

Foto von Melanie Deziel auf Unsplash If you hope to match the success of your competitors in 2023, social media absolutely must be a part of your marketing strategy. Many customers choose social media to make purchasing decisions, and you don’t want to miss out on that slice of the pie. With that said, there’s more to creating an effective social media campaign than just posting a link to your product here and there. You need to learn about your audience and tailor your posts to their likes, personalities, and needs. Why You Need Social Media As a business owner, you’re likely aware of the ne ..read more

Photo by Pixabay: https://www.pexels.com/photo/close-up-photography-of-smartphone-icons-267350/ It’s estimated that, as of 2021, more than 4 billion people worldwide were regular users of social media. That’s over half the global population. And, for marketers, that means that social media is the most expansive and powerful tool ever created for accessing a global customer base. However, before you unleash the immense power of social media in your marketing platforms, there are some cost/benefit considerations to bear in mind. This article examines the costs and benefits of social media marke ..read more

Despite the popularity of video streaming platforms like TikTok, there is one platform that still tops the list and that is YouTube. It has more than one billion users worldwide. If you want to promote your brand, or simply want to make videos on different topics, then you need to know how to promote your YouTube channel the right way. With a few strategies, you can see visible growth on your account and gain more subscribers. Here are some of the effective steps you can do to optimize your YouTube account and help more people find your content. Choose Suitable Keywords The most important e ..read more

Photo by cottonbro from Pexels There’s no denying social media has become a dominant form of communication in our society. As a result, businesses are continuing to embrace its potential as a key part of marketing campaigns. The ability to deliver messaging, garner active engagement, and meaningfully connect with almost all demographics makes social media such a powerful tool. Nevertheless, without structure, your attempts to utilize social media to build and maintain customer relationships can devolve into chaos. It is, therefore, vital to adopt a solid social media policy that ..read more

In the US, small businesses account for 99.7% of all the businesses. Hence, we can say that without small businesses, the economy will not survive. They provide millions of job opportunities. That’s why they are as important as large corporations. But with thousands of small businesses around the globe, the competition becomes stiff. That’s why business owners try to compete by utilizing marketing strategies for their brand to work. There are various techniques business owners can try to market their brand. But the most effective in our current times is digital marketing. Definition of D ..read more

Image Source: Pexels TikTok is not just for teenage girls. This social media giant is the rising star of the marketing world, with companies the world over now using the platform for targeted ads, affiliate marketing, and exclusive promotional material. But how significant is TikTok in the larger Philippines marketing game? Is it really worth the time and attention of marketers looking to reach a Filipino audience? With TikTok becoming increasingly popular in the era of pandemic shutdowns, marketers in the Philippines must understand the trajectory and value of this platform for generating lea ..read more

Social listening is not just for advertisers and social media managers. It is a powerful source of business insight that the whole company should explore. When you start communicating and exploring the possibilities of social listening tools, you will establish a long-term ROI approach that can help your business thrive. Social media is the most prominent and most influential community group you can find online. Social listening tools can help you tune into your focus group, know their interactions and the developments taking place not only around your brand but also around your business as a ..read more

According to a recent report, the Philippines ranks number one among other countries when it comes to internet usage. Millions of Filipinos spend nearly 10 hours online, with almost four hours explicitly spent on social media websites.   Amazingly, there are 73 million active social media users in the Philippines out of a population of 108.8 million. And that number is poised to grow—in the current pandemic situation, Filipinos are spending even more time online. In response, local businesses are upping their digital marketing strategy game and focusing specifically on social media ..read more

Social media influencers are all the rage right now, and unsurprisingly so, as deciding to become an influencer on social media opens up numerous lucrative doors for a successful and affluent career. Through social media engagement, sponsorships and influencer marketing, partnerships, and selling your own products and services, you can create numerous income streams and establish true financial independence in a relatively short timeframe. But you need to know what you’re doing.  Given the fact that the social media realm is filled to the brim with aspiring influencers as well as establ ..read more