Are you auditing Google Analytics? Do you need a list of all the Google Analytics accounts and properties? We’ve created a tool using Google Sheets and the Google Analytics Management API that lets you quickly get a list of all your Google Analytics accounts and properties. Get the Google Analytics Properties Tool and watch a walk-through of what you’ll get once you’ve used it: The Google Analytics Properties Tool is a helpful resource for auditing Google Analytics. And it’s especially useful if you’re managing the migration of Universal Analytics properties to GA4 (Google Analytics 4). Get Th ..read more

How to solve ecommerce tracking issues in GA4 (Google Analytics 4) and Google Tag Manager Ecommerce tracking is a crucial aspect of understanding the performance of your online store. It allows you to track important metrics such as revenue, conversion rate, and more. However, depending on your ecommerce platform, website template, and current Google Analytics implementation, setting up ecommerce tracking can be a bit tricky, and sometimes things may not work as expected. In this blog post, we will go over some common issues that you may encounter when setting up ecommerce tracking in GA4 (Goo ..read more

What events does GA4 (Google Analytics 4) track automatically? When you install Google Analytics on your website, you will automatically collect a number of events into your reports. You can think of these built-in events as the foundations of your reports – they’re used to send critical details to your reports, including when somebody visits your website for the first time, when their session starts, and the pages they view. They’re also used to calculate how long people spend on your website and view your content. Events that are automatically tracked into your GA4 property include: Event ..read more

You can automatically track when people scroll pages on your website using the Enhanced Measurement feature in Google Analytics. Scroll tracking is enabled by default when you create a GA4 property, but to double check if it’s enabled or not, navigate to ‘Admin’, select ‘Data Streams’, and open the data stream that’s added to your website. You should see the web stream details, which looks like this: Under ‘Events’, you will find ‘Enhanced Measurement’. You can click the configuration icon on the right to view the events that will be automatically sent to Google Analytics. After clicking the ..read more

Google Tag Manager (GTM) includes a number of built-in variables you can use to identify the pages people are viewing on your website. These page-based variables can be especially helpful when configuring triggers to fire your tags. Here’s a cheat sheet for the page path, page URL, and page hostname variables in GTM. Here are the values that the page-based variables will provide if we’re viewing https://www.example.com/page?query=true Variable Output Page Path /page Page URL https://www.example.com/page?query=true Page Hostname www.example.com So that’s the difference between ‘Page P ..read more

Do you want to track the loading time of pages in GA4 (Google Analytics 4)? If you’ve been using Universal Analytics, the previous version of Google Analytics, then you might also be wondering where the ‘Site Speed’ reports have gone in GA4. Currently, here is no ‘Page Timings’ report in GA4 and there are no page load time metrics either. Google might (or might not) add loading time metrics to GA4, so let’s look at how we can report on the loading time of our pages in Google Analytics using Google Tag Manager. This solution was originally created by Bounteous for Universal Analytics, but we’re ..read more

When you first start using Google Ads, it can be quite daunting. It can take time to get used to the interface, there are so many options and features, and then there is the unfamiliar terminology. As you begin managing campaigns, it’s essential to understand what you’re looking at in your account, so today, we’re going to cover some of the most important Google Ads terminology. This is our quick guide to some of the most important terms you’ll need to know as you’re using Google Ads, but for a more complete resource, you can also check out our Google Ads Glossary. Important Google Ads Termin ..read more

Conversion tracking lets you see the total number of times important actions have taken place on your website. In most cases, conversions are tied to driving dollar value for a business, but they aren’t limited to monetary objectives. You can use conversions to measure and report on any action you consider important. You might want to track people subscribing to your newsletter, watching embedded videos, and submitting their contact details. The conversions you track are completely flexible. GA4 (Google Analytics 4) offers a flexible data model that lets you send almost any information to you ..read more

If you’ve opened the standard pages report in Google Analytics 4 (GA4), you will be able to see the top pages people have viewed, along with engagement, conversion and revenue metrics. Here’s an example from Google’s demo account: By default, the report presents pages by the number of views each page receives. This isn’t necessarily the same as the number of people landing on each page. So if you want to understand which pages are the first ones people see when they visit your website, you’ll need to either modify the report or create an exploration report. We’re going to look at both of thes ..read more

There are so many reports and so much data inside Google Analytics 4 (GA4), but what does it all mean? Well, I’m going to help you understand the most important terminology you’ll find inside Google Analytics. Think of this as your Google Analytics dictionary. This is your quick-reference to the stuff that matters when you’re using reports and analyzing performance. You can also download my Google Analytics 4 (GA4) Glossary PDF to keep on your hard drive or print out as a handy reference. Download the Google Analytics 4 (GA4) Glossary PDF Welcome to my glossary covering the latest version of ..read more