If you’re running Google Ads for your website, you need to track conversions. Tracking conversions is the absolute best way to know what’s working in your campaigns and what’s not. So here are some of the key types of conversions to track in Google Ads to help you know what’s actually resulting in leads or sales for you. Once you’ve worked out which types of conversions are relevant for your business, head over to my blog about how to set up conversion tracking in Google Ads. 7 Types Of Conversions To Track In Google Ads #1 – Online Purchases First up, it may seem obvious, but if you sell a ..read more

Are you wondering if it’s time to hire a Google Ads expert to manage your campaigns? It’s sometimes tricky to know when it’s worth paying someone to take on something you’re already doing, even if you know it could be done better. Trust is a huge part of outsourcing so knowing who to hire, for example for services like social media management, VA services and accounting, is crucial. Here are 12 key signs you need to hire a Google Ads expert, and I hope these will help you decide whether this is something you need to outsource. Sign #1 – No Time To Manage Your Campaigns As a business owner, i ..read more

When it comes to common misconceptions about Google Ads, I’ve really heard it all. But today I’m going to bust these myths about Google Ads once and for all. Because there are a lot of them, and many of them come up over and over again, either in online group discussions or even with potential clients. So let’s get stuck right into the top 10 common misconceptions about Google Ads, and the actual truth behind them. The 10 Most Common Misconceptions About Google Ads Misconception #1 – Running Google Ads will improve my SEO If I had a dollar for each time I’ve heard this, I’d be rich – like K ..read more

Probably the number one question I get about Google Ads is ‘how much should I spend on Google Ads?’. While there is no one right answer to this question, here are my insights as a Google Ads specialist into how much you might need to spend on Google Ads to get great results. How Does Google Ads Work? Google Ads functions as an auction for each search made on Google. Every time you search on Google, an auction happens behind the scenes. Google quickly works out what the user wants to see and which advertisers’ ads they will show in the results. However, an auction implies that the highest bid ..read more

When it comes to running campaigns in Google Ads, you need to know if they’re working for your business. And there’s no better way to measure how well your campaigns are performing than by looking at how well they convert. But wait, what are conversions, and how do I track them, I can hear you asking. Let’s take a step back for a minute. In this blog I’m going to explain what are conversions, why you need to be tracking and monitoring their data, and how to set up conversion tracking in Google Ads.   What is a conversion?   A conversion is an action that you want a visitor to take on ..read more

If you’re considering running Google Ads, you’re probably asking yourself “what types of Google Ads campaigns should I run?”. There are currently 7 different campaign types available in Google Ads, and it can be overwhelming to try and figure out which one might be best for your business. Let’s take a look at these different types of Google Ads campaigns and when you might want to run them for your business. The Different Types Of Google Ads Campaigns Search Campaigns Search ads appear when people type a search term or phrase into the Google search bar. This campaign type is ideal when you ..read more

When it comes to SEO tips for 2021, where should you start? There are so many factors when it comes to getting your website to rank on Google and other search engines (yes there are other search engines out there!). Too many to cover in just one post. So here are my top 5 important SEO tips for 2021 that you can either DIY or outsource. 2021 SEO Tip #1 – Create The Best Mobile Experience I know, I know, we’ve been hearing for years about having a mobile friendly website. But this year it’s not good enough to simply be mobile friendly. You need to create the best mobile experience for your vi ..read more

If you run a business, you’ve probably asked yourself at some point, which is right for your business – Google Ads or SEO? The short answer is that BOTH can be useful, but which one you should implement first will come down to several factors. These factors include what your budget is, what shape your website is in, and what you ultimately want to achieve in your business (for example your strategy might be very different if you want to build a personal brand vs promoting a short term sale). To help you work out which is right for your business, Google Ads or SEO, first you need to understand ..read more

Remarketing in Google Ads is one of the most powerful paid tools you can use for your business. If you’re paying for Google Ads already, you should definitely be running a remarketing campaign. Often called retargeting, remarketing is a way to get in front of people who have already visited your website, and keep your brand front of mind.   How Does Remarketing Work? It’s pretty simple actually. A snippet of code is added to your website which then tracks everyone who visits your site. You can also use your Google Analytics account to set up remarketing lists directly within Google Analyt ..read more

No doubt you’ve read a million social media posts, blogs, articles and emails about how to get your business through the current coronavirus pandemic. Some people are telling you to pivot your business, others might think shutting down temporarily, or even permanently, is the best solution. But if you’re wondering how to get in front of your customers in a crisis, know that there are some clear, and often free, ways to be visible online. And while this post might not be reinventing the wheel, it does round up some super simple and quick ways that you can get in front of your customers in a cri ..read more