AAHOA advocacy activity in the Lone Star State by JODI SCOTT The old adage that everything is bigger in Texas is true when it comes to the advocacy efforts of AAHOA Members. Recently, members have interacted with Gov. Greg Abbott and other state officials as well as candidates for office. Additionally, Town Halls were held ..read more

A new option for employer-reimbursed healthcare can help you keep your top performers by JACK HOOPER A hotel’s success hinges on its brand – and the brand is only as good as the people delivering the experience that defines it. The Great Resignation and the pandemic may be over, but that doesn’t mean high turnover rates have ceased to wreak havoc on hotel management across the country. This is only compounded by inflation and economic uncertainty. The pain that turnover invokes is palpable. Not only is it disruptive to business operations when there isn’t adequate staffing; it contributes to b ..read more

Sustainable certifications make money sense by GREG POIRIER Growing demand for environmental sustainability in the hospitality industry has prompted many hotels and resorts to establish and promote best practices through vetted, third-party partnerships such as Audubon International’s Green Lodging/Green Hospitality programs. However, operators who choose to not pursue such certifications may face significant financial implications. Here, we’ll explore six potential economic drawbacks for hotels and resorts that haven’t yet achieved green certification. LOSS OF COMPETITIVE ADVANTAGEIn an incre ..read more

The power of customized branding in hotels by MARC MASCARELLO and MICHAEL DITULLO In the dynamic landscape of the hospitality industry, where competition is fierce and guest expectations are ever-evolving, hotels are constantly seeking innovative ways to distinguish themselves. Beyond providing a place to rest, modern travelers crave unique experiences that leave a lasting impression. Looking for differentiation, the role of customized branding elements within hotel spaces emerges as a tool for creating memorable guest experiences. Branding in hotels was once confined to standard neon signs an ..read more

WASHINGTON, D.C., July 22 – AAHOA (Asian American Hotel Owners Association), the largest hotel owners association in the world, expresses deep concern over the recently introduced New York City Council bill that would prohibit hotels from operating without an additional license, including preventing the use of subcontractors for core functions such as housekeeping, front desk, and security. The proposed legislation’s blanket approach, coupled with its rapid progression and lack of consultation with hospitality experts, fails to consider the unique operational needs of New York City hotels. Thi ..read more

WASHINGTON, D.C., July 22 – The Asian American Hotel Owners Association (AAHOA) welcomes the recent announcement that the National Labor Relations Board (NLRB) has formally withdrawn its appeal of the Federal Court decision nullifying the latest attempt to rewrite the joint-employer rules. This development marks a significant victory for hotel owners and franchisees across the United States. The joint-employer rule, which could have a significant impact on small business owners, including franchisees, determines when multiple employers are responsible for an individual employee. The proposed c ..read more

Delivering an effective hotel marketing strategy by EKATERINA VLAD THIS IS THE FIRST OF A TWO-PART ARTICLE. WE’LL CONCLUDE THIS SERIES ON 8/5/24 It should go without saying that hotel marketing can be an incredibly important part of a hotel’s success. Effective marketing helps bring in new customers, build brand loyalty, and increase hotel revenue. With the correct strategies, hotels can enhance their performance by targeting the right audiences with engaging campaigns. This two-part article explores how hotel marketing is a fundamental part of hospitality management, what actions can be taken ..read more

Using data to see the future by MICHAEL YEOMANS In the dynamic world of hospitality, where market trends can shift rapidly and customer preferences evolve constantly, data provides hoteliers with valuable insights into historical patterns. Hoteliers can leverage data to accurately anticipate demand, optimizing operational efficiency and revenue management, as they can run targeted marketing campaigns and maximize upsell opportunities. Business intelligence solutions provide the in-depth insights hoteliers desire. From booking trends to market insights at the portfolio or property level, the de ..read more

Understanding PIPs and the franchised property to hit your targets by AMANDA GERTSEN, KATIE PASS-BRINKER and KAREN PELZER According to a recent Expedia study, 72% of travelers prefer selecting a hotel based on its guest review score rather than one with a brand name or a lower price. This underscores the necessity for franchised hotels to distinguish themselves as establishments that prioritize guest satisfaction. Property improvement plans (PIPs) are essential for ensuring properties align with guest needs and brand standards. These comprehensive strategies facilitate the enhancement of hotel ..read more

A guide for hotel guest service by GARY GOBIN, CHA For individuals with disabilities who rely on service dogs, navigating everyday life can be a challenge. Hotels are meant to be a place of relaxation and exploration but can sometimes become a source of unexpected hurdles. Through the eyes of Lon Hodge, a renowned service dog advocate and founder of Operation Fetch, we can explore the unique experiences of service dog handlers and how hotels can create a more welcoming and inclusive environment for their guests. The rise in service dog usage coincides with an unfortunate increase in people mis ..read more