Session Replay 2.0, which was tested in closed beta at the end of last year, is ready to be released to the wider world. Today, access to the new Session Replay tool is available for a portion of Yandex.Metrica users. If you see a new option in the Session Replay tab of your Settings like in the image below, activate it and then update your tracking code to start using the new Session Replay. In a few months’ time, the Session Replay 2.0 option will appear for all Yandex.Metrica accounts. Check out this special demo page for newcomers to Session Replay to quickly understand how it works by pl ..read more

What do you do with a website that isn’t selling well even if every single detail was thought through? Founder and general director of online furniture store Anton Makarov has shared his story with Yandex.Metrica. Divan.ru launched with a bright and stylish website design that a lot of time, money and effort went into. However, the site was not performing well with sales, with its conversion rate fluctuating around 0.15 percent. Anton has shared his experience of finding UX flaws with the help of Yandex.Metrica. They located the main bottleneck in their sales funnel by watching Session Replay ..read more

This summer, Yandex.Metrica’s team will participate in several major events dedicated to digital marketing and analytics. If you happen to attend one of the conferences below, feel free to ask any questions about Yandex.Metrica or talk about web analytics in general. May 23-25, Madrid: The Digital Enterprise Show www.des-madrid.com We will be part of a panel discussion about the current challenges of the digital measurement industry and the finer points of working with the Russian online audience. The panel will take place on May 25 at 12:40 at the Digital Marketing Planet forum. Our stand fo ..read more

Customers often place orders online, but purchase the goods in person, or they find out about a service on a website and then call the business over the phone. Now these and any other conversions that happen off the internet can be sent to Yandex.Metrica. This means you can associate customer behavior online with their offline actions. Doing so will allow you to assess the impact of different traffic sources and better understand your customer’s journey. You can also use this method to appeal to customers that are active offline through targeted advertising. How it works Offline conversions ..read more

In Yandex.Metrica you can now create segments based on each stage of a multi-step goal. This will allow you to study sessions in which a complete conversion did not occur for users. For example, a user added a product to their basket, entered delivery details, but did not complete their order. Here is what the new feature looks like in the Yandex.Metrica interface: The “Became last” step condition allows you to select only those sessions in which users completed a particular step and afterwards “fell off”. For example, a payment method was chosen, but the order was not confirmed: With the ..read more

We always strive to make web analytics as flexible as possible, which is why Yandex.Metrica allows you to transmit an unlimited amount of data and manage the sampling rate. Now you can also get raw data from Yandex.Metrica for any time period and use it to solve complex analytical tasks, or import it to other analytics systems. Our new program interface, Logs API, makes it possible to download raw data. How raw data differs from aggregated data The aggregated data that you see in the Metrica interface or download using the reporting API is calculated for a particular group of sessions. For ex ..read more

Webvisor, our session replay tool, became part of Yandex.Metrica five years ago. Since then the internet has changed a lot with the appearance of new technologies for creating websites, while mobile phones have become a significant source of traffic and conversions. To tackle these new challenges, Yandex.Metrica is creating Webvisor 2.0, which will have improved precision in recording all the details of sessions. You will also be able to try out the new Webvisor in the upcoming beta. What’s changing in the new Webvisor? The current version of Webvisor has several options for recording and pl ..read more

Join us at the Superweek Conference on January 5-7 in Mumbai, India. This annual event brings together digital analysts from all over the world so that they can share experiences and discuss the latest trends. The head of Yandex.Metrica, Viktor Tarnavskii, will talk about raw data and its implementation in a sophisticated, custom-made attribution model for one of the largest online DIY retailers in Russia. Viktor will demonstrate how to use raw data to trace the path-to-purchase and distill the most common user behavior patterns, in order to create an algorithm that calculates how likely each ..read more

Now you can track AMP sites using Yandex.Metrica. AMP (Accelerated Mobile Pages) is a special html format that lets you load mobile pages significantly faster. AMP is geared primarily toward the needs of publishers: for news sites and blogs, it’s essential that content is mobile-friendly and downloads in a flash.  That’s why in the AMP-compatible counter code, we now support a few attributes that will come in handy when measuring content effectiveness: scroll — tracks how far down a page is scrolled. visible — marks what parts of a page or what separate elements were in the visible part of th ..read more

The brand new Yandex.Metrica mobile app for iOS and Android allows you to quickly check the latest traffic numbers and trends. We have outfitted the app with those features most convenient to have on a smartphone: Dashboard. Customize it to meet your needs — choose the widgets you need and arrange them as you see fit. Tap any widget to see a more detailed report. The reports you need. The mobile version features practically all the reports available in the desktop version: source, traffic, audience, and Ecommerce, among others. You can choose the accuracy level (sampling), add statistics by ..read more