Understanding your brand archetype is critical in engineering cohesive and positively delightful customer experiences.  It’s important to clearly understand which customer experiences make sense for your brand personality and which ones – despite being ‘on-trend’ – you should stay clear of.   Customer Experience is not about trends – it’s about revealing and bringing your brand to life – to build trust with your clients and customers.   What is an archetype? Throughout history, the same types of characters have consistently shown up in myths, folklore, in art and even block ..read more

Understanding your brand archetype is critical in engineering cohesive and positively delightful customer experiences.  It’s important to clearly understand which customer experiences make sense for your brand personality and which ones – despite being ‘on-trend’ – you should stay clear of.   Customer Experience is not about trends – it’s about revealing and bringing your brand to life – to build trust with your clients and customers.   What is an archetype? Throughout history, the same types of characters have consistently shown up in myths, folklore, in art and even block ..read more

Wondering what the 12 archetypes of customer experience are? As you’ve gathered by now, we’re pretty passionate about using archetypes to engineer the best possible experiences for your customers.  If you’ve miraculously made it this far and don’t know your archetype yet, take this 9 question FREE Quiz to figure out yours.   Otherwise, if you know your’s find it below or peruse through the other archetypes to get a feel of what your secondary archetype might be??? Here’s a brief snapshot of the 12 Archetypes of Customer Experience;   1. Caregiver The Caregiver brand is generous ..read more

Understanding your archetype is the first step in engineering cohesive and positively memorable customer experiences. Because we are hard-wired to group common characters together it’s important to clearly understand which customer experiences make sense for your brand personality and which ones – despite being ‘on-trend’ – you should stay clear of. Customer Experience is not about trends it’s about revealing and bringing your values and brand character to life.   What is an archetype? Throughout history, the same types of characters have consistently shown up in myths, folklore, in ..read more

One of the biggest issues I see in customer experience today is a mismatch between the brand and the experience. However, by using a customer experience compass (metaphorically) can help inform which experiences you should invest in and which ones you should leave alone.   Since psychology is all about understanding how people behave, feel and think, it’s a great place to turn when delivering the best experience for our beloved customers. Psychology can simplify your customer experience.   Follow Your Customer Experience Compass  Throughout history, the same types of charac ..read more

Let’s face it; using the term “customer experience” can be like opening up a can of worms in retail. For some, it’s simple – for others, it’s incredibly complicated. Since psychology is all about understanding how people behave, feel and think, it’s a great place to turn when delivering the best experience for our beloved customers. Psychology can simplify your customer experience.       1. Follow Your Archetype Compass  Throughout history, the same types of characters have consistently shown up in myths, in art and even blockbuster movies. Like a secret compass ..read more

As we wake up from our looooooong COVID hibernation – Halloween, one of my favourite times of the year is upon us. So, here’s five ideas on how to wake up and re-engage and Treat your customers and get them back into the store.   >>> Treat 1.  Acknowledge What We’ve ALL Just been through – and welcome them back with open arms! Treat them extra special – we’ve all just been through the wringer.  Don’t be coy, show genuine appreciation, their trip to your store today means you still have a job and that’s reason enough to celebrate.  Plenty of retailers haven’t been s ..read more

We all need a little waking up don’t we? I feel like the “Great Pause” has made me a bit sleepy and sluggish. Chances are, so are your customers. So, here’s five ideas on how to wake up and re-engage your customers and get them back into the store. While COVID-19 has been scary and devastating for many of us around the world, I also think some truths have emerged that could have a positive impact going forward. My only hope is that we don’t forget as we step back into our busy, pre-virus lives once again. So here are some ideas to keep these truths alive and to get customers back into the stor ..read more

Bricks are back, baby!  These award-winning retailers are using their physical storefronts to not only enamour and engage customers but to connect with their customer community in profound and experiential ways.   Global Experience Study Recently, the Freeman Global Brand Experience Study found that if data is the fuel that powers the marketing mix, then experience and events are what provide a broader and deeper range of insights on customers. According to Adweek: ·       Nearly nine out of 10 companies use event-marketing data to inform wider marketing strategies and tactical decision-making ..read more