Navigating GA4: Updated Insights for Affiliate Advertisers
Rakuten Marketing Blog
by adriantebbutt
1w ago
Since our last post on GA4's implications for affiliate marketing, we’ve continued investigating and adapting to the evolving landscape of attribution models. Our latest findings reveal nuances in how GA4 processes sessions and events, significantly impacting how affiliate conversions are credited. This update delves into these discoveries and offers actionable advice for advertisers navigating this new reality ..read more
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Skimlinks Q&A: Affiliate Peak Shopping Strategies
Rakuten Marketing Blog
by Rhiannon Farrar
1w ago
Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period ..read more
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Time to Fix Your Buying Funnel #4: The “Where is It?” Funnel
Rakuten Marketing Blog
by Susan Saephanh
2w ago
Brands can’t succeed in today’s business climate without capitalising on every opportunity for growth. We need to deploy integrated approaches that impact the full funnel – influencing impact at every step of the customer journey. But what happens if your prospects and customers get lost on the way to conversion? What if they stop progressing toward purchase ..read more
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Time to Fix Your Buying Funnel #3: The Funky Hourglass Funnel
Rakuten Marketing Blog
by Susan Saephanh
1M ago
This is the third post in our “Time to Fix Your Funnel” series that identifies ways to help partnership marketers improve program performance. In the competitive world of affiliate advertising, a brand's success hinges on a program that guides customers seamlessly from awareness to purchase ..read more
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Google Spam Update and Its Impact on Affiliate Marketing
Rakuten Marketing Blog
by Rhiannon Farrar
1M ago
The recent update to Google’s Site Reputation Abuse Policy is set to shake up how consumers interact and engage with Voucher and Coupon sites. In this post, we examine the changes and their impact on affiliate marketing ..read more
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Time to Fix Your Buying Funnel #2: The Clogged Sink Funnel
Rakuten Marketing Blog
by Susan Saephanh
1M ago
This is the second post in our “Time to Fix Your Funnel” blog series on strategies for partnership leaders to drive more growth through full-funnel affiliate programs. Affiliate marketing success relies on a smooth customer journey from awareness to purchase. Brands increasingly find value in affiliates that can impact every stage of this journey, not just the final sale ..read more
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Time to Fix Your Affiliate Buying Funnel #1: The “Blown Out Umbrella”
Rakuten Marketing Blog
by Susan Saephanh
2M ago
In the competitive affiliate advertising landscape, it’s critical for a brand to have a program that carries the customer from awareness to the finish line of conversion—from the top of their customer journey or buying funnel to the magic moment they click “buy now ..read more
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Publisher Spotlight: Linkby
Rakuten Marketing Blog
by Rhiannon Farrar
2M ago
Rakuten Advertising’s latest Publisher Spotlight features Linkby and their Agency Growth Manager, Brittany Raymond. Read Now ..read more
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Winners Revealed for the European Golden Link Awards 2024
Rakuten Marketing Blog
by Abbey Cerek
4M ago
Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time ..read more
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Announcing the Finalists for the European Golden Link Awards 2024
Rakuten Marketing Blog
by Anna Taylor
5M ago
We are thrilled to unveil the shortlist for our highly anticipated European Golden Link Awards 2024. The Rakuten Advertising Golden Link Awards celebrate and showcase our partners who consistently exceed expectations in driving exceptional performance. Read on to learn who has made the shortlist this year ..read more
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