Rakuten Marketing Blog
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Rakuten Marketing is the global leader in integrated marketing solutions. With offices around the world, our integrated marketing solutions span affiliate, display and search. Follow this blog to
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Rakuten Marketing Blog
2d ago
Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel ..read more
Rakuten Marketing Blog
1w ago
In this series, we celebrate the people who work with CTV daily, sharing best practices in CTV advertising to help you outthink and outperform. In this new interview we have Maribel Vivancos, Director at Finecast, Spain, deep dives into why CTV is the ultimate channel for optimal targeting in your campaigns ..read more
Rakuten Marketing Blog
2w ago
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Simon Bird, CEO and Co-founder of RevLifter reveals how to correctly map the customer journey and ..read more
Rakuten Marketing Blog
1M ago
In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. Ana Camara ..read more
Rakuten Marketing Blog
2M ago
Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely ..read more
Rakuten Marketing Blog
2M ago
In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. Galina Dormisheva ..read more
Rakuten Marketing Blog
3M ago
Do you ever find yourself asking, ‘what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecasting tool ..read more
Rakuten Marketing Blog
3M ago
Do you ever find yourself asking, ‘what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecaster tool ..read more
Rakuten Marketing Blog
3M ago
In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. Tom Stimpfig ..read more
Rakuten Marketing Blog
3M ago
In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. Stefano Cariddi Where ..read more