The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved
GSQi
by Glenn Gabe
3w ago
In 2017 Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overarching idea was brilliant. Provide a set of reports that let site owners know when their advertising situation yielded a terrible user experience. And they also announced that if a site was failing a review, Chrome would stop showing ads for the site. It was bold, and I loved that from Google. This was something that was so needed it wasn’t even funny. Why? I have documented for a very long time how aggressive, disruptive, or deceptive ads could be seriously probl ..read more
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The Scary Surge and Drop in Indexing in Google Search Console And Why That Might Be Totally Fine
GSQi
by Glenn Gabe
1M ago
Several site owners have reached out to me recently about a scary spike in indexing that then drops back down to normal levels. This is showing up in the coverage reporting in Google Search Console and the site owners thought it could be a sign of something terrible happening SEO-wise. For example, Google suddenly indexing urls it shouldn’t and maybe that possibly impacting site quality overall. That’s not the case for most sites, and I’ll explain what the issue was below. And it’s worth noting that I have seen this a number of times over the years. It ends up the answer is right there in the ..read more
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Google March 2024 Core Update Case Study: A tale of four tremors, reversals, and a great example of the counterbalancing of systems
GSQi
by Glenn Gabe
1M ago
This is my second post in a series about the March 2024 broad core update. Again, it was a huge update with many moving parts, so I wanted to cover several interesting things that went on versus writing just one post. For this post, I’m going to cover a very interesting case study that underscores the complexity of the March core update. Specifically, how multiple systems were being updated during the update, how those systems could counterbalance each other, and how that can cause a ton of volatility along the way (including reversals). This story is about a site that was doing well over ti ..read more
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How to remove content and links from Google’s AI Overviews by using ‘preview controls’ like nosnippet, data-nosnippet, and max-snippet [Case Study]
GSQi
by Glenn Gabe
2M ago
At Google I/O a few days ago, Google announced that AI Overviews would be rolling out to users in the United States (with more countries coming soon). That’s beyond the Search Generative Experience (SGE) labs experiment that launched in May of 2023. It’s a huge deal since many have been wondering how Google would proceed with injecting AI into the search results. I’ve had access to SGE since the first day it rolled out via labs in May and have been keeping a keen eye on its evolution, how AI answers were provided, how ads would be handled, and gauging the overall impact to clicks from the sea ..read more
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The March 2024 Google core update and how the transition of Google’s helpful content system to its core ranking system is supposed to work
GSQi
by Glenn Gabe
2M ago
I cover the old HCU(X) classifier, site-level quality algorithms, the counterbalancing of systems, and how the transition has been as smooth as a bed of razor blades… This is the first post in a series about the March 2024 broad core update. The update was one of the largest and most complex core updates Google has ever launched, it took 45 days to roll out, multiple core systems were updated that reinforce each other, and more. Many sites saw a ton of volatility and movement during the update, with some sites reversing course while the update was rolling out. There is no way I can cover ever ..read more
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How to bulk export Merchant Listings data from Google Search Console via Analytics Edge in Excel
GSQi
by Glenn Gabe
3M ago
Don’t settle for the one thousand row limit in GSC. In this tutorial, I explain how to get all of your Merchant Listings data from GSC, while covering some other ideas for working with the data via Analytics Edge. Merchant Listings can be incredibly powerful for ecommerce retailers. They are free product listings that show up often in a ‘product grid’ in the SERPs. Clicking each merchant listing triggers a product card and enables you to view photos, reviews, and other information related to a product. And of course, you can click through to view and purchase the product from a website. You c ..read more
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Shifting Signals: How GSC’s Inbound Links Report Can Reveal Third-Party URLs Being Canonicalized To Your Own
GSQi
by Glenn Gabe
3M ago
While helping a company that was heavily impacted by several algorithm updates in the fall of 2023, I started by scanning GSC reports to get a feel for the situation. And when digging into the inbound links report, I started noticing something funny across a number of links. There were some relatively powerful referring domains in the list, but when checking the urls receiving those links, the target url was different. In other words, the url receiving the link was actually via a separate url… That can happen, but what I discovered was a little different. The target urls were from anothe ..read more
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Is Your Site Reliable? Meet Wikipedia’s Reliable Sources List: Another Proxy For Google’s Quality Raters
GSQi
by Glenn Gabe
4M ago
From “Generally reliable” to “Blacklisted”, you can find scores and discussions for many sites whose reliability is frequently discussed by Wikipedia editors. And as a bonus, I’ll explain how to find when a site is used as a source across Wikipedia. Based on helping many companies over the years that have been impacted by major algorithm updates, I know it’s sometimes hard for site owners to objectively review their own site. This is why I have recommended running user studies through the lens of broad core updates. Like I said in my post about the topic, objective feedback from real users ca ..read more
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5 ways that Google’s helpful content system could evolve based on the evolution of previous punitive algorithm updates like Panda and Penguin
GSQi
by Glenn Gabe
5M ago
I’m going to flip the script for this post, which I rarely do. I’ll start with where I think the helpful content system can go from here and then provide the why after (for those that want to better understand some background about Google’s punitive algorithm updates). Here we go. I think Google’s helpful content system can go in a few different directions from here: Google could simply lessen the severity of the HCU classifier. It would still be site-wide, but sites would not be dragged down as much. It would get your attention for sure, and maybe just bad enough where you still want to imp ..read more
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How to find Google Notes for your website and what those Notes could signal about quality, UX, the ad experience, and more
GSQi
by Glenn Gabe
5M ago
Google released Notes as an experiment on November 15, 2023, which is essentially a global commenting system that can appear in the search results, in Discover, and now while browsing a webpage via “SGE while browsing”. It enables anyone that’s part of the experiment to post a note for a specific url and read Notes from other users. Notes can contain text, a background image, you can tailor the design a bit, etc. And after posting a Note, you can view impressions and likes via your profile. I activated Notes in Search Labs the day it launched, and I have posted several Notes along the way. A ..read more
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