What’s next for Analytics 360
Google Marketing Platform Official Blog
by
4M ago
Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance ..read more
Visit website
Reach your audience on connected TVs with Display & Video 360
Google Marketing Platform Official Blog
by
1y ago
Display & Video 360 offers the largest reach of premium inventory, a unified buying experience, and ensures a measurable impact of your campaigns — all based on a pr ..read more
Visit website
Activate your first-party data on connected TV
Google Marketing Platform Official Blog
by
1y ago
With total streaming usage taking 36% of overall TV share, you can be sure to find your audience on connected TV (CTV). We’re committed to helping you deliver high quality ad experiences to all streamers by bringing the best of digital ad technology — like delivering the right message to the right audience — to the TV screen. That’s why earlier this year, we introduced Google Audiences to CTV campaigns in Display & Video 360. Successful businesses lean into existing customer relationships and the information they willingly share to drive performance. This information, known as first-party ..read more
Visit website
Introducing two new solutions powered by Ads Data Hub
Google Marketing Platform Official Blog
by
1y ago
Ads Data Hub helps advertisers, agencies and measurement partners do customized analysis of campaigns while protecting user privacy. More than 3,000 brands, agencies, and measurement partners use cloud-based Ads Data Hub to perform analyses for their specific business objectives. Customers of Ads Data Hub have different needs, so we’ve created more specialized entry points to get started. Marketers require tools to quantify a consumer’s path to purchase and the ability to activate new audiences. At the same time, measurement partners conduct third-party assessment of metrics such as video vie ..read more
Visit website
3 tips to maximize budget efficiency across media
Google Marketing Platform Official Blog
by
1y ago
In an increasingly fragmented media landscape, making good use of your ad dollars is a tall order. Using a siloed strategy means you’re at risk of unintentionally reaching the same people more often than desired. This can lead to an ineffective use of your budget and poor user experience. For years, we’ve seen leading brands improve the efficiency of their ad operations and media using Display & Video 360 as a way to unify their campaigns across inventory sources, devices and markets. Today, we’ll share these marketers’ three best practices with some of their latest success stories highli ..read more
Visit website
Turn insights into ROI with Google Analytics
Google Marketing Platform Official Blog
by
1y ago
Three years ago, we introduced Google Analytics 4, a re-imagined tool that helps you get a complete view of consumer behavior across web and app by using first-party, modeled data. This is critical in an evolving privacy and technology landscape, where marketers have to rethink their approach to measurement in order to keep getting the insights they rely on. Today we’re introducing new resources to help you make the switch to Google Analytics 4, improved machine learning features, actionable reporting and new integrations. Make the switch now to Google Analytics 4 with helpful solutions Earli ..read more
Visit website
Engage your first-party audience in Display & Video 360
Google Marketing Platform Official Blog
by
1y ago
Successful businesses are leaning into existing customer relationships and the information they agree to share in order to enable improved experiences. This information, known as first-party data, can be the basis for privacy-preserving, future-proof ways to connect with customers. That's why we're creating a new way for advertisers to power their advertising using first-party data in Display & Video 360. Publisher Advertiser Identity Reconciliation, or PAIR, is a new solution that gives publishers and advertisers the option to securely and privately reconcile their first-party data for a ..read more
Visit website
New audience solutions in Display & Video 360
Google Marketing Platform Official Blog
by
1y ago
As digital advertising changes, it's essential for advertisers to stay ahead of the curve while meeting people's expectations. Consumers want privacy but they also want relevant ads. In fact, 62% of consumers in the US consider it important to have a personalized experience with a brand.[96be74]We don’t believe this should be rocket science for programmatic advertisers. This is why we are building simple, off-the-shelf solutions in Display & Video 360 with first-party data and machine learning. We’re announcing two of these solutions today, optimized targeting and Exchange Provided Identi ..read more
Visit website
Strengthening measurement with new tagging capabilities
Google Marketing Platform Official Blog
by
1y ago
Sitewide tags are the building blocks of a strong measurement foundation. They help advertisers understand how customers are interacting with their website and ads. But, it’s historically been difficult to set up and manage tags without technical expertise or a tag management platform like Google Tag Manager. To address this, we recently rolled out a single, reusable Google tag so you can do more across different Google products and accounts without changing your website code. Now we’re unveiling another set of capabilities that provide more visibility into your site’s measurement coverage an ..read more
Visit website
Drive differentiated value for your business with Display & Video 360
Google Marketing Platform Official Blog
by
1y ago
..read more
Visit website

Follow Google Marketing Platform Official Blog on FeedSpot

Continue with Google
Continue with Apple
OR