Google Marketing Platform Blog
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The latest news, perspectives, and insights from Google Marketing Platform and Google Analytics products.
Google Marketing Platform Blog
1d ago
Campaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships ..read more
Google Marketing Platform Blog
1w ago
Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets ..read more
Google Marketing Platform Blog
2w ago
Display & Video 360's AI-powered signals help advertisers connect with their audience across more publishers ..read more
Google Marketing Platform Blog
6M ago
Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI ..read more
Google Marketing Platform Blog
8M ago
New features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape ..read more
Google Marketing Platform Blog
10M ago
Google NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you ..read more
Google Marketing Platform Blog
11M ago
New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt ..read more
Google Marketing Platform Blog
11M ago
Starting in April, Display & Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX ..read more
Google Marketing Platform Blog
1y ago
Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance ..read more
Google Marketing Platform Blog
2y ago
Display & Video 360 offers the largest reach of premium inventory, a unified buying experience, and ensures a measurable impact of your campaigns — all based on a pr ..read more