New Consent Management Platform requirements for serving ads in the EEA and UK
Google Ad Manager Official Blog
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10M ago
Google is introducing a new requirement for CMPs working with our publisher and developer partners that serve ads in EEA and the UK ..read more
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Four ways to build for streaming video in 2023
Google Ad Manager Official Blog
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1y ago
Inject new growth into your video advertising business in 2023 with actionable insights, optimized yield and flexible integrations ..read more
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Get to know our privacy and data tools
Google Ad Manager Official Blog
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1y ago
Learn how Ad Manager can help you deepen relationships with your audiences, create insights, and activate your data to deliver relevant ads and boost revenue ..read more
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Publisher tips and resources for 2023
Google Ad Manager Official Blog
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1y ago
To start the year, we’re recapping some of our latest solutions and resources to help all publishers get the most from their advertising in 2023 ..read more
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Simplifying privacy-safe ads personalization
Google Ad Manager Official Blog
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1y ago
With many browsers blocking the use of third-party cookies, first-party cookies offer a privacy-first way for publishers and advertisers to create more relevant and engaging experiences for people who engage with their sites or apps. Large publishers with signed-in user bases and dedicated resources often use these identifiers to personalize people’s content and ads. However, not all publishers have these capabilities. That's why in November, we’ll expand the functionality of publisher first-party cookies from Google Ad Manager and AdSense beyond frequency management, fraud prevention and cre ..read more
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What publishers should focus on now to prepare for privacy changes
Google Ad Manager Official Blog
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1y ago
10:25 In the fourth episode of our Publisher Privacy Q&A series, we talk about what publishers should be prioritizing and focused on right now to prepare their businesses for ongoing and upcoming privacy changes. Stay tuned for the fifth Publisher Privacy Q&A episode coming soon. In the meantime, check out episodes 1, 2, and 3 of this series ..read more
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New ways for publishers to manage first-party data
Google Ad Manager Official Blog
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1y ago
People’s expectations for online privacy have changed, making it essential that digital advertising evolves to better meet their needs. That’s why we’ve been investing in durable solutions to help publishers of all sizes grow their businesses in privacy-forward ways. To help our partners prepare for the future, we’re sharing details on new and updated features that give publishers added control of their first-party data and how they can share it with their advertising partners. Make your first-party data more accessible to programmatic buyers Publishers have always had the most relevant insig ..read more
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Advancing transparency for buyers and publishers
Google Ad Manager Official Blog
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1y ago
Our advertising partners often ask me, “how can I better understand where my dollars are being spent?” This question isn’t new. But as buying and selling digital ads has become more complex, tracking where the money goes has become more difficult. On average 15% of advertiser spend is unattributable, according to some industry estimates. One of my biggest concerns about this trend is its impact on marketer confidence in digital advertising. How can we all provide greater visibility into the investments of agencies and advertisers to properly inform future media spend? While we can’t speak for ..read more
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A guide to common Ad Manager policy questions
Google Ad Manager Official Blog
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1y ago
Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad Manager partners better understand our policies. So, to answer some common questions, we’re sharing a new infographic with important information on: The role of advertising policies for Google’s advertising platforms Most frequently faced policy violations Resolving policy issues and navigating through the Ad Manager Policy Center Check it out below, and don't forget to download or bookmark the infographic below ..read more
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Celebrate publisher stories on our new website
Google Ad Manager Official Blog
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1y ago
10:25 Publishers create the blogs, news, games, tools and videos we all enjoy. But we don’t always get to see the work that goes into building the content on the internet we know and love today. In 2021, the commercial internet helped generate 17 million jobs for Americans — and we’re celebrating just a few of those who were a part of that success. After sitting down with these publishers, we’ve learned how they use digital ad revenue to grow their businesses, create free and accessible content, impact their communities and most of all, how their passion for their work fuels them to keep ..read more
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