Co-founder & CEO of AMA Herbal Mr Yawer Ali Shah has come a long way after investing his life’s 25+ precious years in bringing natural dyes to the driving seat in the textile industry. His innovative approach to green climate solutions is reflected in his products and methodologies. Our team talked with him over his Biochemically modified pre-reduced natural indigo which he will be showcasing in India show on May 15-16 in Bangalore. Congratulations on launching the 1st ever Biochemically modified pre-reduced natural indigo globally !! We were delighted to have this launch at our Japan show ..read more

Lee, the iconic denim brand, has embarked on a groundbreaking journey in collaboration with renowned couturier Suneet Varma and Ace Turtle, the exclusive licensee of Lee in India. Together, they have unveiled a collection titled “Denim Beyond Definition,” which redefines the very essence of denim fashion. This collaboration represents a departure from the conventional styles of Lee in India. Instead, it introduces a bold fusion of classic denim with elements of Indian couture. From corsets to bell-bottom jeans, and dresses to maxi skirts, each piece in the collection reflects Varma’s distincti ..read more

Levi’s, the iconic denim brand with roots dating back to the 19th century, holds a special place in the hearts of denim lovers worldwide. Its rich history has not only shaped the denim culture but continues to inspire the industry today In the midst of ongoing changes in the denim landscape, Levi’s remains relevant, adapting to new challenges such as environmental concerns and the impact of the COVID-19 pandemic. These challenges have led to a rethinking of how denim is made and marketed, with sustainability and ethical practices taking center stage. In this era of heightened awareness and acc ..read more

Acne Studios, the Swedish fashion powerhouse, has once again captured the spotlight with its Spring/Summer 2024 campaign starring the rising K-pop band ILLIT. The campaign features the five-member girl group—YUNAH, MINJU, WONHEE, MOKA, and IROHA—in a soft-focused, dreamy setting, showcasing the latest key garments and accessories from the SS24 collection. The SS24 campaign is not merely about fashion; it’s a celebration of fluidity and transformation. Embracing change and the potential for personal growth and evolution, the campaign concept revolves around celebrating individuality and self-ex ..read more

Artistic Milliners has been fore-runner in global textile industry and has spearhead denim innovation and sustainability, continually pushing the boundaries of what a pair of jeans can be! Their collections are valued by global brands and retailers and are keenly awaited . We are highly excited that the AM team will be launching their Aw25 collection at our Japan show ! We recently interviewd Mr. Baber Sultan , Director Product & Research for his insights on what they have been doing lately and the collection that they will be launching at our Japan show . We share the discussion below : a ..read more

Iconic actress and activist Pamela Anderson has teamed up with the renowned denim brand RE/DONE for a collaborative collection that pays homage to vintage style with a modern twist. The Pamela Anderson x RE/DONE collaboration brings together Anderson’s timeless aesthetic with RE/DONE’s commitment to quality craftsmanship and sustainability. Inspired by Anderson’s iconic ’90s looks, the collection offers a range of vintage-inspired denim pieces that capture the essence of her signature style. From classic denim jeans and shirts to shorts and tees, each garment in the collection is carefully cra ..read more

This report outlines the critical dynamics between the USA’s leading retail brands and their Vietnamese garment suppliers throughout 2023. It focuses on the top 15 brands, their purchasing volumes, average price points, and supplier relationships. These insights provide a snapshot of the strategic sourcing and market positioning that underpin the denim apparel trade from Vietnam to the USA. Denim imports from Vietnam to the USA have remained robust in 2023, with the top 15 brands accounting for 79% of the market share. Rest of the report is visible to our paid subscribers. In case you wish to ..read more

After the exclusive report of 15 Indian denim brands which was launched by us in Sept ‘23, here comes the follow-up report for the month of Dec’23 and includes comparison with the month of Sept’23. This enables to bring out a comparison between this period of one quarter and enables one to see some trends and directions. In this report we studied about 15 denim brands: Lee Jeans Louis Philippe Mufti Numero Uno Levi Strauss and Co. Peter England Spykar Roadster Brand Jeans Wrangler Pepe Jeans Killer Jeans Flying Machine Jack and Jones Being Human Lee Cooper This report on Indian denim brands i ..read more

Boohoo Group plc is a British online fast-fashion retailer, aimed at 16–30 year olds. The business was founded in 2006, and had sales in 2019 of £856.9 million. It specialises in own brand fashion clothing, with over 36,000 products. Growing rapidly, the company has acquired the brands and online presence of several defunct high street retailers, and also seen controversy over working conditions at some of its suppliers. BOOHOO UK – WOMEN JEANS & MEN JEANS – Dec 2022 and Dec 2023 This report covers : Price levels of Boohoo Women Jeans & Men Jeans currently at the online retail le ..read more

The denim trade between Pakistan and the United States is a significant aspect of the textile industry, shaping fashion trends and retail markets. This report provides an overview of the market shares of top brands importing denim from Pakistan to the US for the period of September 2022 to September 2023. One of the key highlights is that major US brands that we are studying accounted for an impressive 82% of the overall denim purchased from Pakistan. Get ready to explore the ins and outs of this dynamic denim industry! Market Share Breakdown Among Top 15 Levi’s: Dominates the import market w ..read more