Over 15 years ago I sat at a table full of lawyers my age and listened while one of them mocked me for focusing on and learning about social media, telling me that social media was a fad, everything I was doing was a waste of time, and more. I knew she was wrong, but... The post The Intersection of Social Media and SEO appeared first on Stacey E. Burke, P.C ..read more

As digital marketing progresses, your strategy must evolve with it, which is why we are suggesting your law firm gets started on Instagram. The post Building a Successful Law Firm Instagram Account With Help From Your Staff appeared first on Stacey E. Burke, P.C ..read more

Law firm search engine optimization (SEO) is one of the most misunderstood concepts in legal marketing today. Despite being absolutely crucial for online success, most of the hundreds of lawyers we speak to don’t really understand what SEO is, how much it should cost, how long it will take to work, and what to expect... The post Frequently Asked Questions (FAQs) and Search Engine Optimization (SEO) appeared first on Stacey E. Burke, P.C ..read more

While many lawyers are tempted to think the only marketing items that matter anymore are digital or online, print marketing materials remain of paramount importance for law firms across a variety of practice areas. The post What Print Marketing Materials Does My Law Firm Need? appeared first on Stacey E. Burke, P.C ..read more

The majority of law firms use social media in today’s digital era. Over 95% of law firms claim they use social media, and 70% use it as part of their marketing efforts. With this ever-increasing use of social media has come a variety of systems for generating social content, including but not limited to: outsourcing... The post Is Your Law Firm’s Social Activism Purely Performative? appeared first on Stacey E. Burke, P.C ..read more

Starting your own law firm is an exciting – and daunting – task, especially if you are going out on your own as a solo attorney. Whether you are early in your legal career or transitioning out of a big law firm, you may not know what marketing items you will need to launch your... The post Branding Essentials for Law Firms appeared first on Stacey E. Burke, P.C ..read more

British statesman Winston Churchill once wrote, “Those that fail to learn from history are doomed to repeat it.” And, while this quote and its variations are usually invoked to discuss political and cultural issues, the message definitely applies to marketing expenditures as well. Looking at what a law firm has done in the past can... The post Learn from the Past: Reviewing Last Year’s Marketing Efforts to Inform This Year’s Strategy appeared first on Stacey E. Burke, P.C ..read more

While the Google search engine doesn’t share exactly how many searches are performed, it’s estimated that Google handles approximately 63,000 search queries every second. As Google has continued to grow and evolve over the years, the company has developed tools to help companies and business owners better understand their own website traffic. Google now provides... The post Google Analytics for Beginners appeared first on Stacey E. Burke, P.C ..read more

If individual lawyers at a law firm position themselves as thought leaders and industry experts through speaking engagements marketing, they can leverage this influence to both answer the questions of potential clients and to build brand awareness for the entire law firm. The post Speaking Engagements Marketing for Lawyers appeared first on Stacey E. Burke, P.C ..read more

Professionals and businesses are now experiencing more opportunities to build their brands on LinkedIn. What does this mean for your law firm? The post Building Your Brand with LinkedIn Marketing appeared first on Stacey E. Burke, P.C ..read more