This Black History Month, Salesforce is shining a light on some of our nonprofit customers who support and work with Black communities in the United States. This blog post is the second in a series that will appear each week in February, focused on the themes of resilience, compassion, and social justice. Second in the series is a Q&A with Angelica Cortez, Senior Vice President of Justice, Equity, Diversity, and Inclusion at Pacific Clinics, a community-based nonprofit provider of behavioral and mental health services and support.  Kim Bradberry: Please tell us about Pacific Clinics ..read more

With the start of the new calendar year, organizations are continuing to engage stakeholders to increase impact. According to our 5th Edition Nonprofit Trends Report, organizations as a whole are positive about the future, with 65% saying they are optimistic about their own organization. The top priority for nonprofits this year is fundraising— while the top challenges last year were raising awareness for their organization and using technology to work and collaborate remotely.  Today, we’re thrilled to announce the innovations in our Spring ‘23 release — all aimed to help nonprofits m ..read more

Editor’s note: This article is part of our ongoing series that explores how automation, intelligence, and real-time engagement can help nonprofit organizations and educational institutions become more efficient and productive while better serving their stakeholders, constituents and customers. I’ve been working in digital marketing for over 15 years. I’ve seen seismic changes in that time — from the increase in social media as a marketing and paid media platform in the mid-to-late 2000s to the adoption of analytics to make data-informed decisions for marketing campaigns in the last decade ..read more

With Marketing Cloud Customer Data Platform, Save the Children (STC) saw an opportunity to completely revolutionize their data management strategy in service of their mission. STC works around the world and around the clock to save children’s lives and protect them from harm — and that’s not a small task. They require major, ongoing, and reliable funding to sustain the support they provide to children living in the hardest-to-reach places on the planet. With that steadfast commitment to their mission, the leadership at Save the Children is deeply committed to innovation in an effort to maximi ..read more

I am excited to introduce the officers and members of the 2023 Salesforce America Higher Education Advisory Council (HEAC). We have 27 total and 6 new members this year, all of whom are community Trailblazers! I would like to welcome our new members and extend my sincere thanks to those joining the HEAC alumni community.  In case you’re not familiar with us, the council works with Salesforce and the higher education community to recognize and set common standards for the delivery of platform solutions to support the industry. We do this by: Leveraging our collective higher educat ..read more

Today is the International Day of Education,a day recognized by the United Nations to highlight the importance of education as a fundamental human right, and as a powerful tool for reducing poverty, promoting economic growth, and fostering peace and understanding. At Salesforce, equality is one of our core values. We deeply believe that equality starts with education and is the key to unlocking each person’s potential, and we empower our partners through philanthropic giving and technology to help drive equitable access to education and economic opportunity for all. Over the past decade ..read more

How Can the Importance of the Tenant Experience Translate to the Social Housing Sector? There’s never been a time when our homes have mattered more to us. As we navigate this current economic downturn, balanced with the aftermath of COVID-19 and the cost-of-living crisis, the duty of care that falls on the shoulders of Housing Associations, plus the shift in the expectations that their tenants have of them, has never been greater. In the midst of the digital revolution, Housing Associations are looking to those in the Commercial sector who have paved the way for the market to ..read more

To serve a community, you have to be in the community. No one understands this better than nonprofits. They have workers and volunteers, sometimes literally, on the front lines to both provide immediate support, and to learn more about the problem they are trying to solve, and who they are solving it for.  This type of work often brings workers to areas of limited or no connectivity. While the image of a volunteer holding a clipboard may spring to mind, we all know that it’s an inefficient method for collecting and processing data. Enter: Grassroots Mobile Survey, now available to in ..read more

As an international graduate alumna, belonging and diversity are important to me. For many international students, feeling included is among the most important factors that influence where they decide to attend university or pursue a business school degree. Fostering a sense of belonging and inclusion is also important throughout the learner lifecycle, extending to how institutions support students around careers and as alumni. Despite significant improvements made by higher education institutions over the years, developing rewarding student and alumni experiences remains a challenge. From ..read more

It is important to acknowledge that the last few years have been really difficult. However, it is equally, if not more important to reflect on the things we’ve learned, and what we’re grateful for. Personally, I’ve learned a lot from seeing how Salesforce employees give back to their communities. I am inspired by the growth in volunteerism, especially pro bono. Our employees use it to connect with their purpose, and help lift the communities around them. They take their knowledge and use it to help nonprofits and schools build their organizational resilience while amplifying their impact. N ..read more