Search advertising is evolving, especially in retail media. Keyword targeting has been ubiquitous in search advertising for a long time, as it is an effective way for brands to reach shoppers who search via keywords. But traditional keyword targeting has constraints within the retail media space. It may limit campaign reach and performance for advertisers and the advertising revenue generated through a retailer’s retail media program. Keywords provide value in retail media, but not as a targeting tool Advertisers invest in search advertising because shoppers usually indicate stronger purchas ..read more

View video: https://youtu.be/e1p_njVmiiE In celebration of the powerful Partners who drive success for their clients and help make Microsoft Advertising successful, we’re thrilled to announce the winners for this year’s Microsoft Advertising Partner Awards. The highly anticipated annual awards celebrate the great work from teams and individuals behind some of the most impactful and creative work in 2022. The theme for the awards this year is “celebrating excellence” to reflect the incredible achievement of our Elite and Select Partners across various categories, including the newly returned ..read more

Have you ever wondered what makes a Microsoft Advertising Celebrated Partner special? How they utilize Microsoft Advertising to drive business and reach new customers? Or what products they use to make the largest impact? We caught up with Wriggle Marketing, our Global Product Champion Award winner and September 2022 Celebrated Partner, to get an inside look at the amazing work that earned them this exclusive title in the first place! What are the Microsoft Advertising Partner Celebration Global Awards? The Microsoft Advertising Partner Celebration Global Awards is a bi-annual recognition pr ..read more

Following our announcements in the Travel, Automotive, Credit Card, and Health Insurance space, we’re now excited to expand our Professional Services offering for medical service providers, empowering them with a new engaging experience known as Doctor and Clinic Ads. With a spot on the right rail of the Bing search engine results page (SERP) running alongside mainline text ads, you can showcase your medical services more prominently than ever before. If you’re a medical service provider, you know that your potential customers are searching online, and we want to help you with this new rich ..read more

Yes, we all know the outlook for 2023 is a sobering one. [Alexa, play Radiohead]. With fears of recessions looming, the first instinct for brands is to cut spending. But it doesn’t all have to be doom and gloom, and recessions don’t last forever. While cutting spend in the short-term may be tempting, doing so will negatively impact brand equity in the medium and long-term as the economy rebounds. According to Nielsen Marketing Mix Models, brands that pull back can expect to lose 2% of their long-term revenue each quarter, and it can take 3-5 years to recover brand equity losses resulting fro ..read more

Happy March, and welcome to this month’s edition of the Microsoft Advertising product roundup! Have you gotten to try out the new Bing yet? We’re still excited about the possibilities for both consumers and advertisers. We’ve also gotten to celebrate Americas finalists for the Partner Awards, our Prestashop partnership, and shared some insights on automation in performance marketing and audience targeting. As far as product updates go, there’s more to share, so let’s dive in! This month’s top story: Code-free custom conversion setup wizard We’re simplifying how you can set up your custom con ..read more

In the coming months, Microsoft is transitioning the majority of Display, Native, and In-stream Video Inventory on MSN, Outlook, and Microsoft Casual Games to Microsoft Advertising’s in-house technology and sales teams. This inventory will be available to the market through Monetize SSP. Microsoft acquired Xandr last year to accelerate our ability to deliver more robust adtech solutions for publishers and advertisers. This transition reinforces the company’s commitment to full stack digital advertising solutions and a common goal of streamlining advertisers’ access to premium inventory acros ..read more

In today’s highly competitive world of advertising, the ability to connect with the right audience is paramount to success. However, with the challenging economic climate, advertisers are faced with the task of doing more with less, and performance expectations are increasing. It’s also becoming more challenging for marketers to pinpoint their ideal audience with the impending deprecation of the third-party cookie. To meet these demands, advertisers are turning to Audience Targeting. Understanding customer behavior Understanding customer behavior is becoming more challenging. As browsers imp ..read more

As global restrictions finally began to lessen, 2022 was the year travel came back. Countries around the world have started to welcome tourists back, and people have been eager to get out of their house. 2023 is off to a great start as well, with predictions that we’ll continue to see consumers exploring different travel options, both domestic and international. Of course there’s always going to be differences in the way people of different demographics travel. To explore this idea, Microsoft Advertising Insights analyzed the variations between older and younger demographics (seniors vs. mil ..read more

Global e-commerce market to expand to $1 Trillion by 2025 The global pandemic brought on tectonic shifts in consumer behavior; from the movement towards the anywhere-work era to the way we shop. Three years on and with lockdown restrictions lifted, it's important to consider the transformative after-effects of this change and how companies can get the most out of this new environment. Joining this conversation are some of the top minds in the e-commerce advertising industry: Mark Avedissian, Managing Director, ReachLocal Asia Pacific;Dr. Narelle Hutchesson Managing Director of RQMedia;and Pa ..read more