Guest post by Kerry Regan Jeroen Van Druenen, President and CEO, Jubels “We don’t want to produce mass offset printing. We want to make communications work for our customers and for their customers and for the end customers. It needs to stand out. It needs to be profitable for everybody. That’s what we’re aiming for.” So said Jeroen Van Druenen, president and chief executive officer of Amsterdam marketing service provider Jubels, in a recent webinar on Omni-Channel Marketing in the Best Practices Webinar Series sponsored by Xerox. He was joined by Ayelet Szabo-Melamed, vice president of Market ..read more

Short-Run Four-color Envelopes and Digital Printing Guest post by Brian Segnit, Versant Product Marketing Manager, @xrxphoto If you ask Lynn Perry about Rockford Litho Center and its amazing clients, the story will be similar in many ways to other commercial printers. But there are several areas where Rockford Litho Center pushes the envelope a little further than the competition. As CEO and Owner of Rockford Litho Center, Perry describes the business as the kind of place where “a variety of things are always done short and fast.” Armed with both offset and digital presses, Rockford Litho Cent ..read more

If your goal is to capture more work from today’s print-embracing marketers, your current sheet-fed digital press might not be up to the quest. Brands and businesses want direct mail, invitations, packaging and other pieces that earn maximum impact for their marketing spend, and when you bring these value-add capabilities to the table, you benefit handsomely. Print service providers’ profit margins on digital print enhancement can be high (50% to 400%), resulting in a quick return on investment (ROI)1 — for printers with the right equipment. To take advantage of growth like this, you need a sy ..read more

Some sheet-fed presses have lots of talents, so what can you expect from yours? Take a few minutes to watch these videos to see four ways sheet-fed press automation can save time and improve quality. Video 1: How to produce full-bleed booklets on a digital press How do you get a crisp, full-page bleed for booklet making? Take this end-to-end virtual tour to see into the workings of a press automation in action. In a little over three minutes, you’ll be introduced to how automation supports this profitable, popular application. Watch a job that uses: Both heavier cover stocks and text-weight b ..read more

This post by Dragana Pavlovic originally appeared on another Xerox blog, and it explains how artificial intelligence helps print workflow be more productive. Five Ways the Print Industry Uses AI from Xerox If you take an interest in annual industry predictions, you’ll have noticed artificial intelligence (AI) tops nearly every reputable 2018 list. Amidst the sensationalist claims of robots stealing human jobs and societal concerns about AI spinning out of control, PricewaterhouseCoopers (PwC) was on hand to ground the AI conversation firmly in the present. In its 2018 AI Predictions ..read more

As we come off an inspiring Print 18 conference, we want to continue sharing stories and having conversations about metallic inks and specialty jobs. What’s challenging and carrying our customers to new and successful heights? We embrace our obligation and commitment to promoting ideas that can improve this industry and redefine what it looks like in the digital age.  One smart question we know printers have when adopting digital technology is, “What’s my risk?” Well, what could be more low risk than ice cream? This story from an Iridesse owner in South Florida explains how a routine ..read more

This post by Ramon Ray originally appeared on the Xerox Small Business Blog, but its color message should be of interest to anyone involved in creating documents that resonate. Use this information as you work with your own clients to make their print communications more effective. In today’s world, with technology of all sorts at our fingertips, along with a plethora of programs and resources, it should be no surprise that the use of color in business documents is growing. What may be surprising is that the use of color has been shown to increase the success of a business when used appropriat ..read more

What’s Fueling Inkjet Growth? Production inkjet printing is well positioned to meet today’s print-related communication and business transformation strategies. Why? What’s fueling inkjet growth? Several things. Inkjet is ideal for a range of applications and opens the door to new ones. Inkjet delivers results that traditional digital Xerographic and offset technologies can’t by producing high volumes of variable content at lower cost. Only inkjet can answer some needs profitably by: Incorporating customized full-color marketing content on high volumes of statements Creating large ROI-fueling ..read more

I’m not a commercial printer, but I’ve been writing about this industry for, um, let’s just say a very long time, and I’m an enthusiastic print consumer. The Print 18 show was the first I’ve attended in a while, and it was interesting and informative on many levels. We’ll cover other Print 18 ideas and trends in future posts, but today here’s a quick look at some of my show notes, fondly called “Printing Tips, Tidbits and Takeaways from Print 18.” Eyes Opened to Inkjet Applications “What else can I do with inkjet that I didn’t think I could do?” If the Print 18 show did its job (and it did ..read more

This post about smart packaging originally appeared on the Enterprise Matters blog, and it’s republished here to share interesting developments in packaging applications.  While the pharmaceutical and life sciences industries pursue the goal of improving lives, they face a raft of challenges. It’s increasingly expensive to bring new formulas to market. Competition is fierce, especially from generic medicines. As aging populations require more healthcare, governments want to decrease reimbursement rates. Compliance rules abound. Operational costs are high. Even the pharmaceutical supply ch ..read more