The March 2025 issue of FujiLove Magazine is here, delivering fresh inspiration, expert insights, and the best of the Fujifilm photography world. This month, we explore the art of slowing down with the GFX system as Damien Lovegrove reveals how printing large-scale images transforms the photographic experience. Meanwhile, Take Kayo questions why Fujifilm hasn’t yet created an X Series Instax camera, and what that could mean for photographers who love instant prints. We take a journey through the lens in Kyle Undem’s unique blend of music a ..read more

Higher-resolution files allow more precise editing but what about wide dynamic and colour ranges? The GFX enables us to use RAW data like no other camera. We can achieve a more unique and personal look with more flexible tone and colour editing options. When I first opened GFX files in Capture One in 2017, I could not believe my eyes. The shadows I’d normally expect to become noisy if I do High Dynamic Range shadow recovery allowed me to push them up to a 1.5 stop of exposure without any issues! It was the same with the highlight recovery: there was no usual flatness and I was gettin ..read more

Fujifilm announced three new products earlier today: X-M5, the latest mirrorless digital camera in its X Series lineup, and two lenses: XF16-55MMF2.8 R LM WR II and XF500MMF5.6 R LM OIS WR. X-M5 FUJIFILM North America Corporation, Electronic Imaging Division, today announced the launch of the latest mirrorless digital camera in its X Series lineup – FUJIFILM X-M5 (X-M5). X-M5 is designed to appeal to emerging content creators who want to use one lightweight and powerful device to make both still and moving imagery. The out-of-the-box usability and intuitive controls provide the solutions this ..read more

Hello, Fujilovers! Issue no. 103 of FUJILOVE MAGAZINE has arrived with a whole fresh batch of wonderful articles for you to enjoy. Subscribers, head to the FujiLove Subscriber Area. If you are not a subscriber yet, make sure you join thousands of Fujifilm X and GFX photographers from around the globe and get access not only to monthly editions of FUJILOVE MAGAZINE (includes our Gear Talk supplement), but also access to our FUJILOVE Lens Guides by Jonas Rask and Dylan Goldby. Join us today >> Here is what you will find in our October 2024 edition: Happy reading! You will find the remainin ..read more

Fujifilm is slowly updating all of its camera lines with the latest hardware and firmware it has to offer. Many lines, including the X100 and X-TXX line now have both the new high-resolution 40-megapixel X-Trans sensor as well as the new X-Processor 5. With the release of the X-T50, Fujifilm has brought the X-TXX series of cameras even closer to the X-TX series of cameras than ever before in terms of capability. This new little powerhouse has inherited a good amount of the capabilities of the X-T5 and, on the surface, looks like a very compelling camera for a lot of people. Many of the first l ..read more

Lightroom offers a staggering number of tools to speed up your workflow. In this and the next instalment of Gear Talk, we’ll look at my personal top ten. Smart Previews were introduced as early as in Lightroom 5. In essence, Smart Previews are to the Develop module what the regular previews are for the Library module: they allow you to work on your images and edit them even if the drive containing the originals is not attached to your computer. Because Smart Previews are a lot smaller (they are 2048 pixels on the long side and ‘weigh’ between one and one and a half megabytes) and they are stor ..read more

Early on in the GFX timeline, we discovered a world of fast, adaptable full-frame lenses that offered photographers countless creative tools to emulate the format and ‘look’ of 120 film. After testing several dozen lens mounts and focal lengths, I’ve landed on the Sigma 50mmF1.4 Art EF mount lens as my go-to for portrait photography on the GFX System. Nearly two years have passed since my last article for FujiLove, and my professional life has been full with wedding photography, family sessions and too many hours on eBay hunting for a perfect portrait lens. When I am not using Fujifilm cameras ..read more

When the Fujifilm X-Pro1 was announced back in 2012, I was absolutely thrilled. It reminded me of the 1999 Konica Hexar RF, a Japanese interpretation of a modern Leica M camera, which included a built-in motorised film advance and an electronic shutter mechanism. Similarly, the Fujifilm X-Pro1 was the first digital autofocus rangefinder (I know it’s not a true rangefinder) camera system that could give photographers a similar experience to shooting with an old-school film rangefinder but with all the modern conveniences of a digital camera. The Fujifilm X-Pro1 and the X Series were precisely w ..read more

Hello Fujilovers! Issue no. 102 of FUJILOVE MAGAZINE has arrived with a whole fresh batch of wonderful articles for you to enjoy. Subscribers, head to the FujiLove Subscriber Area. If you are not a subscriber yet, make sure you join thousands of Fujifilm X photographers from around the globe and get access not only to monthly editions of FUJILOVE MAGAZINE (includes our Gear Talk supplement), but also access to our FUJILOVE Lens Guides by Jonas Rask and Dylan Goldby, Office Hours video library with Rico Pfirstinger where he answers popular Fujifilm technical questions and more. Join us today &g ..read more

How do you describe Havana, Cuba’s enigmatic capital city? A long-time favourite of photographers from all over the world, it is a city that somehow manages to be one of the world’s most beautiful, neglected, vibrant, depressing and exciting destinations simultaneously. Finding the words to accurately convey the mixing bowl of experiences Havana somehow manages to offer is an exercise in futility but if I had to choose just one adjective to sum up the city, ‘intriguing’ would be the one that comes to mind the most. What to expect In Havana, life is lived on the streets, not in the crumbling bu ..read more