Olympic gold medallist & enthusiast photographer Pete Reed explains why he has moved from a D-SLR to a Fujifilm mirrorless system to capture his important memories, and more recently he has been using the FUJIFILM X70 camera – find out what he thinks about it in this video..   To read more about Pete Reed and see his photographic work, click here: http://www.petereed.com/ or to see his instagram Find out more about the FUJIFILM X70 here: http://ow.ly/Xu6Py   Click to view slideshow.   ..read more

What better way to celebrate 5 years of Fujifilm X series than by hosting our own event at our head office in Tokyo?! I was lucky enough to be here so I’m sharing the experience with you. Counting down to the start of the event The event started at 13:30 local time, while most (but not all) of you were probably tucked up fast asleep. We had a countdown that had been running on our X-Pro1 website for the last ten days. Mr Nakajima explaining our company’s strategy since the decline of film sales At 13:30 sharp [3m 9s], Fujifilm President Shigehiro Nakajima gave an introduction speech about ..read more

X-Photographer Pete Bridgwood talks about the new X-Pro2 and how it has helped him translate the emotional experience of a landscape into his finished prints.   Pete Bridgwood Pete Bridgwood is a fine-art landscape photographer and writer from Nottingham in the UK. He started making photographs back in 1978 with black and white film and manual cameras, using wet-process in a traditional darkroom. This time spent in his youth, learning about the traditional process proved invaluable to Pete, but his workflow is now completely digital and he now uses X-Series cameras exclusively. “The ..read more

The Interval Timer feature built into some of our X series* cameras can be an excellent tool to express your creativity. It can be used to capture multiple images one after the other with the knowledge that you will simply pick your favourite image later on. Or the most likely the reason you would use this feature is to create a time-lapse movie like this little Lego guy doing a dance (rather badly I might add!), or perhaps a flower bud opening up, or even the sun setting behind the horizon – the possibilities are truly endless. Example of time-lapse movie – The Robot Dance In this ..read more

Today I’m going to take you through some of the advice given to me by UK wedding photographer Kevin Mullins. Kevin’s approach to candid wedding photography translates precisely into his street photography style.  What makes a good “street” shot? The three key factors that make a good street image are; good light good composition interesting subject Get all three and you have a great shot. Two of them can result in a good shot. If you can only have one, make sure it’s the interesting subject Assignment 1 – Shoot with a theme Start by simply shooting how you want, but ..read more

Join official X-Photographers Damien Lovegrove, Kevin Mullins and Trevor & Faye Yerbury at The Society of Wedding and Portrait Photographers (SWPP) 2016 Convention in London between the 20th and 24th January 2016. Damien Lovegrove An official Fujifilm X-Photographer, Damien Lovegrove has become one of the foremost trainers of portrait photography in our industry. A published writer and regular columnist, Damien has traveled the globe sharing his knowledge and expertise. Damien left his role as a cameraman and lighting director at the BBC back in 1998 after 14 successful years to create the ..read more

Tell us about yourself and what got you into photography? How did you develop your style in photography? I am a photographer based in Nottinghamshire, UK with a passion for Travel, Landscape and Social Documentary photography. My love of photography started in my teens when I used the camera to record walking and climbing trips around the UK but especially in the Peak District and Lake District. As my knowledge developed and results improved, the emphasis changed from less walking to more photography. In those days I was shooting 35mm slide film and enjoyed processing my own black &  ..read more

White Balance is a term that may seem foreign to most photographers. Especially as a setting that you could adjust that would make a drastic impact on your photos. If you ever have taken a photo inside with fluorescent lights as your main source of lighting, you may notice a slight “bluish” look to your photos. Why did this happen? All light sources have different colour tones based on a temperature reading scale ranging from red (warm) to blue (cold) known as Kelvin (K). Your choice of lighting will impact the overall look of your image and the actual colours shown in your photo. A pho ..read more

In this tutorial, I want to show just how easily the feel of an image can change just by shooting from a different angle.  Shooting from different angles allows you to create something a bit different, something with a different perspective to how the viewer of your image might normally see the world. Portraits We’ll start by the standard “hand held at eye level” height. If I take a photo of Marc using the same eye level as him, it gives a fairly flat, neutral look. There’s nothing wrong with this point of view at all. However, if I change the angle I shoot him I can really ch ..read more