How to look after your neck and upper chest area?
Wild Beauty Apothecary Blog
by Yelena Serebryakova
3y ago
Do you tend to skip your neck and your upper chest area during your skincare ritual? If you do, please don’t feel bad. So many of us can forget to apply skincare products to this area.⁠⁠ ⁠⁠ Our skincare routine usually stops at the jawline, the same as the makeup application, so it makes sense why we may forget about it. However, once you become more aware, you will stop skipping it, I am sure! What causes skin damage on the neck and upper chest area? Your décolleté⁠⁠ (neck and upper chest area) is one of the first to show the signs of premature ageing, from lines to hyperpigmentation from the ..read more
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Why does yoga make us feel so good?
Wild Beauty Apothecary Blog
by Leanne Davis
3y ago
The practice of yoga originated over 5,000 years ago in the northern region of India. The practice initially was a way of obtaining more self-knowledge and internal wisdom, mainly through sharing oral philosophy. Today, this practice has been adapted in a variety of countries and in a variety of ways to make it accessible to all bodies and beings. It is a practice composed of grouping together physical, mental and spiritual practices as well as disciplines to help us move toward ‘enlightenment’, or awakening our spirit. You may recognize this group of practices & disciplines in what we kn ..read more
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March Talks: healing skin rituals & female health
Wild Beauty Apothecary Blog
by Yelena Serebryakova
3y ago
What a year this has been for all of us. I will skip talking about the hardships we all faced, but I acknowledge them. With the spring in the air in the Northern Hemisphere, I want to celebrate our resistance and growth. And yes, yours too! At this point, I am 30 weeks pregnant. For now, my only child was Lena Wild. So, I am yet to learn how to find my balance as a mother and business owner. While I can, I want to offer you the undivided attention you deserve. This month to celebrate International Women’s day, I want to focus on healing skin rituals and female wellbeing. I will be hosting exp ..read more
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How Often Should You Use Our Rescue Mask?
Wild Beauty Apothecary Blog
by Yelena Serebryakova
3y ago
For glowing skin and well-deserved relaxation time, I recommend treating yourself to a face mask treatment at least once a week! ⁠When skin gets congested, has active breakouts or needs some extra attention, you can increase masking frequency to 2-3 a week. ⁠You can also do targeted area/spot treatments and apply Rescue Mask just on the area of concern. ⁠You can do it as frequently as required. ⁠⠀⁠⠀ When time allows, make it more than just a quick facial! Prepare to yourself a comforting cuppa, or a glass of organic wine and get comfy on the sofa with some soul-warming book or journal.⁠⠀⁠⠀ Rem ..read more
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How To Use a Facial Oil?
Wild Beauty Apothecary Blog
by Yelena Serebryakova
3y ago
Facial oils have become an increasingly popular addition to the skincare arsenal. I celebrate this, as more and more people are discovering the benefits of natural plant oils. However, this comes with a lot of miseducation, mistakes and wrongly chosen products. As well as poorly formulated products and a lot of greenwashing. Before we dive into the tips on using facial oil and enjoy their benefits, I want to highlight the importance of choosing the right product for your skin needs. Some products may be too heavy, so can cause breakouts, others can be too heavily scented, so can be irritating ..read more
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We are at Pure Source!
Wild Beauty Apothecary Blog
by Yelena Serebryakova
3y ago
I am delighted to introduce you to Pure Source, our wonderful stockist in Cambridge, UK!⁠⠀ ⁠⠀ How I discovered Pure Source was truly unexpected. Last year, we were visiting Cambridge at the weekend. Just discovering the town and admiring its beauty. The weather was cold and rainy, and as we got caught in the rain, we were desperately looking where to hide. Then, I saw this gorgeous store and was drawn like a magnet there!⁠⠀ ⁠⠀ The shop was full of familiar, stunning natural beauty and wellness brands, and my heart was so excited to have discovered this gem! I picked up a couple of products a ..read more
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Black Friday & Casting a Vote With Your Money
Wild Beauty Apothecary Blog
by Yelena Serebryakova
3y ago
Your mailbox is must be full of emails with endless discounts and offers, one better than the other, and some are really tempting.⁠⠀ ⁠⠀ If you had a list of stuff you need, great. But losing control and getting headaches due to this can have a consequence. Apart from unconsciously spending your money, we are also casting a vote towards our future. ⁠⠀ ⁠⠀ Do you choose to buy from a brand with a very little to zero ethical values? ⁠⠀ A product, production of which keeps growing someone’s pocket, but takes all the advantages of the resources, producers, employees, communities and the planet, wit ..read more
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Know more about Elevate Body Oil, our first Limited Edition
Wild Beauty Apothecary Blog
by Yelena Serebryakova
4y ago
Hi! I’m Yelena, founder and product formulator of Lena Wild. Today, I wanted to introduce you to Elevate, our New Limited Edition Body Oil, and share with you a little bit more about the product and idea behind. WHY TEN TREES? Elevate is a collaboration with a London-based artist Kate Dolan who created this gorgeous artwork called Ten Trees. Through this work, we wanted to share our love and appreciation for our forests. I grew up in Latvia, one of the greenest countries in Europe, and throughout my childhood, I was always surrounded by nature, my sweetest memories come from there. Even now ..read more
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Personal with Kate Dolan, artist and author of ‘Ten Trees’
Wild Beauty Apothecary Blog
by Yelena Serebryakova
4y ago
“I am delighted to introduce you to Kate Dolan, a talented London-based artist. She is a self-taught abstract colourist, originally from Leeds, UK, but she now resides in South London, where her studio is. Her work is predominantly inspired by nature and abstracted views of the earth but her pieces are influenced by her emotions and life experiences. We are proud to call Kate our friend and honoured to have collaborated with her for our Limited Edition Body Oil – Elevate. She did not only created her stunning ‘Ten Trees’ work for us, which was inspired by the beauty of forests. Kate was incr ..read more
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Natural or Conventional Skincare?
Wild Beauty Apothecary Blog
by Yelena Serebryakova
4y ago
For those who know me, already know, that I tend to avoid Natural vs Synthetic conversations. Instead, I choose to focus on the goodness of natural ingredients and skin compatibility of a well formulated product.⁠ ⁠ There is plenty of information on why choosing naturals, the difference between natural and synthetic, mainstream and the potential skin, health, environmental concerns. My advise to you is always research well and use several sources to form your own critical opinion!⁠ ⁠ To me, if you eat well, look after yourself, choose organic, concerned about environmental toxins and have str ..read more
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