As marketers, we have many resources available for accessing data and measuring success. Most of these cost a small fortune to purchase, not to mention the investment time needed to learn each platform ..read more

There's a pretty big gap between using inbound marketing and being successful with it.  ..read more

Uncertain about the differences among all the marketing services you hear about? You aren’t alone. Even people who use the terms don’t always understand what they mean.    However, failure to understand the different types of marketing is costly. Invest in the wrong type, and toss your cash into a trash can.   The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potentia ..read more

For most small businesses, there are limitations when it comes to marketing services because of company finances ..read more

You need to develop more leads from your website, but what exactly should you do to attract the right leads? Is it simply a matter of offering discounts to entice new customers or implementing a more robust strategy you may not be equipped to implement ..read more

As a business owner, your prime objective is to thrive in your market.  ..read more

Marketing is the lifeblood of your small business. If you’re looking to grow your customer base, increase revenue, or simply grow brand awareness, a savvy marketing strategy is critical ..read more

Your website isn’t just a digital address for your business. It’s the first handshake, initial conversation and opening act that introduces your brand to the world.  ..read more

In the dynamic business landscape, pricing stands out as a pivotal element. Beyond merely impacting profitability, it influences customer perceptions and overall market positioning. Navigating this terrain successfully requires a meticulous approach to setting pricing objectives. This article delves into the intricacies of various pricing methods, provides examples of pricing objectives, and offers strategies to optimize the pricing of products for both profitability and customer satisfaction ..read more

A local SEO checklist is a valuable tool for businesses looking to optimize their online presence for local search.  ..read more