Music education won’t save classical music
David Taylor Blog
by David Taylor
1w ago
There is a phrase that we hear over and over again in our industry. Something that we come back to whenever we face hardship, when audiences decline, or even when we have an opportunity to share a message with the masses. “Music education will save classical music”. A narrative that the problems we face in the concert hall are due to cuts in music education, and that more funding in music education is what is required to build future audiences. “How else will young people come to classical concerts if they aren’t exposed to it at school and educated in it?” The thing is… music education will ..read more
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Record lows for Classic FM and Scala Radio as BBC Radio 3 bounces back
David Taylor Blog
by David Taylor
4M ago
Classic FM has fallen to yet another new record low for listeners, Scala Radio has lost over a third of its audience from before the pandemic, while BBC Radio 3 has bounced back from previous losses, according to new figures from RAJAR (Radio Join Audience Research). Released today, the figures cover the third quarter of 2023. Classic FM has lost over 1 million listeners since the start of the pandemic, with today’s figures setting yet another record low for audience figures. The station saw a loss of 8,000 listeners from June 2023 dropping 0.2% to 4.47 million. Although only a slight slip, t ..read more
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Threads: Classical music’s guide to Meta’s Twitter rival
David Taylor Blog
by David Taylor
8M ago
Facebook and Instagram’s owner Meta has unveiled its long-awaited competitor to Twitter. Already boasting millions of sign-ups in the first few hours and being backed by the world’s largest social media company, it will be hard to ignore. But what does this mean for people and organisations in the classical music world? We’re going to have a quick look at what Threads is, how you get started, and what to do if you’re a musician or a classical music organisation. What is Threads? Threads is a new app from Mark Zuckerberg’s Meta. It is designed to be a direct competitor to Twitter. If you’ve us ..read more
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Why orchestras sucking at Instagram is a sign of a bigger problem
David Taylor Blog
by David Taylor
11M ago
Why orchestras sucking at Instagram is the sign of a bigger problem We’re going to get to the bigger problem by the end of this blog, but first, here’s a scenario for you. Imagine that your run an orchestra… and make it a big one. You have a concert coming up and you decide to task your entire marketing team to come up with a print campaign, to advertise at bus stops all over the city. The company that owns the advertising spaces at bus stops tells you the exact dimensions you would need for your poster. As well as telling you the specific size, this also tells you that they the poster should ..read more
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I asked AI to program an orchestra season… this is what it did
David Taylor Blog
by David Taylor
1y ago
There has been a lot of talk about AI in the news recently, with Chat GPT, Bing AI, and Google Bard all being released to the public. This got thinking about what AI could do in the classical music industry, so I decided to set Chat GPT a task… “Program a season for an orchestra of 30 concerts. Each concert should be about 90 minutes long and contain multiple pieces, ideally with thematic links between the pieces” I have to say… I’m kind of blown away with the result. Not only did it create an entire concert season, but it also included concert names, family and movie concerts, and a concert ..read more
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Orchestras need to be ready for a drop off in digital
David Taylor Blog
by David Taylor
1y ago
As the end of 2020 comes into sight, plenty of orchestras now have a digital concert season of some sorts. It’s been great to see orchestras embrace the potential of digital, with some even having great initial success in selling season passes. But, as I’m ever the pragmatist, we need to all be ready for one thing… a big drop in engagement for orchestras digital output. Here’s why. Back at the very beginning of April and COVID restrictions in the UK, I wrote a blog called “classical music in crisis - this what the future looks like” which pretty accurately predicted how the pandemic would aff ..read more
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Take a DRONE tour of Stoller Hall
David Taylor Blog
by David Taylor
1y ago
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8 Basic Mistakes Orchestras are Making on Social Media
David Taylor Blog
by David Taylor
1y ago
It’s been great to see orchestras finally getting round to using digital more and taking social media seriously… a bit late but hey. Before COVID-19, some orchestras had large social media followings which is great, but if we’re being honest with ourselves this was more due to orchestras having large reputations and being live event organisations with thousands of visitors every year, and less to do with… erm… actually having good content and being good at social media. Despite being multimillion-dollar arts organisations with dedicated marketing teams, the vast majority of orchestras make th ..read more
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Of course orchestras can make money online... here's how
David Taylor Blog
by David Taylor
1y ago
We’re now well into the COVID-19 pandemic and social distancing restrictions. I would say how long, but to be honest I’ve lost all sense of time. Now that we’ve been in it a while, many orchestras, opera houses, and festivals have started to go online. Uploading full concerts, live streaming performances, and making other videos, there has been a ton of content… which is great! From writing about classical music going online quite a lot now I’ve noticed a theme being repeated over and over again which is really bugging me, and it sounds something like this: “orchestras can’t make money online ..read more
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How to use your iPhone as a webcam - a musician's guide
David Taylor Blog
by David Taylor
1y ago
Here’s part 30 of “how to be an online musician and work from home”! If you don’t know about this new daily mini-series, you can find out everything here. You can now see all of the series in one place here We all know that our phone cameras are better than our crappy built in webcams. But sometimes, we have to use our computers. Whether it’s having a bigger screen, better access to chat on video calls, or only being able to stream via computer there are times when you just have to use your computer.  The good news is I have a new favourite app that lets you connect your iPhone to y ..read more
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