4 Customisations To Improve Your Meta Dynamic Product Ads
Algebra PPC Agency London | PPC Blog | Expert Tips & Strategies
by tommy
4M ago
Meta dynamic product ads are a powerful asset in your advertising arsenal, proven to boost conversions in your ad campaigns. While standard catalogue ads have their merits, there are ways to customise your catalogue ads for maximum impact. Leverage Dynamic Fields From Your Feed Incorporating dynamic text from your product catalogue into your ads is a great way to inform users about product prices or craft primary text headlines that adapt to the specific products displayed in your feed. Implementing dynamic text fields in your ad copy is a straightforward process—simply click the plus button t ..read more
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What Is Broad Match Type?
Algebra PPC Agency London | PPC Blog | Expert Tips & Strategies
by tommy
5M ago
First of all, what exactly is Broad Match? In general, broad match refers to a search term match type that Google uses to determine which ads match your search terms. Broad keywords allow your ad to match the widest variety of keywords that are still somewhat related to what you’re advertising. Google defines it as: This is the default option. If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user’s search query contained tennis and shoes, in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonym ..read more
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The Evolution of Paid Search – How many changes is too many?
Algebra PPC Agency London | PPC Blog | Expert Tips & Strategies
by tommy
5M ago
One of the best aspects of Paid Search is the ability to see results relatively instantly, and devise strategies which enable you to react to these results on a real-time basis. Reflecting on the evolution of paid search since my career began in 2015, tweaking bids and budgets would be top of the list of crucial daily optimisations, and these were often the changes which yielded the biggest (or at least clearest) impact. The Evolution of Paid Search However, the way that Google Ads works has changed drastically in the past 8 years. There are very few circumstances where a campaign will be runn ..read more
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How to Use Negative Keywords
Algebra PPC Agency London | PPC Blog | Expert Tips & Strategies
by tommy
5M ago
Negative keywords in Google Ads are words or phrases that you can specify to prevent your ads from being displayed when those words or phrases are part of a user’s search query. They help you refine your ad targeting and ensure that your ads are shown to the most relevant audience. By using them, you can reduce wasted ad spend and improve the overall quality of your traffic. When to Use Negative Keywords All the time! You should use negatives at both campaign and ad group level on every account. Simply put, doing so will ensure you aren’t matching to irrelevant search queries. For example, if ..read more
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Google Seller Ratings – A Complete Guide
Algebra PPC Agency London | PPC Blog | Expert Tips & Strategies
by tommy
5M ago
What Are Google Seller Ratings Google Seller Ratings are a Google Ads Asset (formerly known as ad extensions). Like Promotion Assets and Call Assets, they bring additional information to your existing ad. Seller ratings add a yellow star rating between one and five stars which shows when served in search results.  In practice, they display the star rating, the number of ratings received and in some cases will highlight a qualifier or feature of multiple reviews. Here’s what they look like: Seller ratings are an account level automated asset, meaning that they are added to accounts automa ..read more
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Your Black Friday Checklist for Business Success 
Algebra PPC Agency London | PPC Blog | Expert Tips & Strategies
by tommy
5M ago
Black Friday is just around the corner, and businesses across the UK are gearing up for one of the biggest shopping events of the year. While the Cost-of-Living crisis may mean that we’re heading for a weaker year for the event, it’s nevertheless going to be a strong sales opportunity for businesses. While you’re busy preparing your promotions and discounts, it’s essential not to overlook the critical aspects that can make or break your Black Friday success. In this Black Friday checklist, we’ll explore key strategies that can help your business maximise its potential during this period ..read more
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Keyword Match Types: How To Use Them Effectively
Algebra PPC Agency London | PPC Blog | Expert Tips & Strategies
by tommy
5M ago
With the continuous drive towards automation, the landscape of managing Google Ads accounts has changed dramatically over the past few years. In contrast, Keyword match types have remained relatively stable and seen only a couple of changes. After Broad Match Modifier was phased out in July 2021, there are now only three Keyword match types available in Google Ads; Exact, Phrase, and Broad. Broad Match This is currently Google’s default match type and reaches the most people. Broad match allows your ad to appear whenever a user’s search query includes any word in your keyword, in any order, as ..read more
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Google Ads Call Assets – Driving Customer Engagement
Algebra PPC Agency London | PPC Blog | Expert Tips & Strategies
by tommy
6M ago
Google Ads Assets, formerly known as extensions, expand your ad with additional information and can give your ad greater visibility and prominence on the search results page. Among the various ad assets available in Google Ads such as sitelinks, structured snippets, callout assets, and promotion assets, Call assets stand out as a valuable asset for businesses looking to enhance customer engagement. In this blog post, we’ll explore how Google Ads Call assets can be leveraged to drive customer engagement effectively. What are Call Assets? Call assets are a feature that allows advertisers to disp ..read more
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A Guide to Auction Insights in Google Ads
Algebra PPC Agency London | PPC Blog | Expert Tips & Strategies
by tommy
6M ago
We all know by now that Google Ads is a powerful tool for reaching target audiences effectively. Additionally, the competition is fierce, so you need to understand where you stand in the market. By using the auction insights report, you can compare your performance with other advertisers participating in the same auctions. You can use this information to make strategic decisions about bidding and budgeting by seeing where you are succeeding and where you may be missing opportunities to improve your performance. There are auction insights reports available for Search, Shopping, and Performance ..read more
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What Are YouTube Bumper Ads?
Algebra PPC Agency London | PPC Blog | Expert Tips & Strategies
by tommy
7M ago
In Google’s wide array of formats across Google Ads, YouTube bumper ads have emerged as a powerful tool to enhance brand visibility within a concise timeframe. In an era where capturing the attention of viewers swiftly is pivotal, bumper ads serve as a concise yet powerful medium to convey your brand message. Here, we’ll dig in to the intricacies of bumper ads, outlining what they are, why they are essential, and how to set them up. What are YouTube Bumper Ads? YouTube bumper ads are short, 6-second video ads that play before a user’s selected video can be viewed. Due to their brevity, these a ..read more
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