Table Of Contents show TikTok Agency: Why Do I Need One? Top TikTok Agencies of 2023 How To Choose The Right TikTok Agency For Your Business FAQs TikTok Agency: Why Do I Need One? With over a billion active users, TikTok is currently one of the most important and popular social media platforms globally. Its unprecedented growth has since opened up a vast variety of opportunities for advertising for businesses, both big and small, and for TikTok agencies to explore its potential. Through an effective use of TikTok ads, businesses can both expand their brand awareness and enhance custom ..read more

As marketers, we talk a lot about testing and experimentation.  When it comes to testing, we all like to think we’re doing it scientifically, but are we? Or are we just kidding ourselves with mere pseudo-science to bring a feeling of validity to what we’re doing? In most cases, sadly, I believe it to be the latter. Let me take you back.  About 5 years ago, I was writing a piece for a very well-respected conversion rate optimisation blog talking about some tests that we’d run in Google Ads. We’d made every effort to test as scientifically as possible. We had changed a single variable ..read more

It is safe to say that we would all like a little more certainty right now, especially when forecasting performance for next year. Considering the range of external factors that can impact a forecast, approaching your upcoming media plan with confidence is a methodological skill, and one that Andy Blewden, a co-founder of DemandMore, discussed in a recent webinar.   Andy has spent the last ten years running paid media for some of the UK’s biggest brands, including Which? and JD Sports. He sets out three crucial steps of building a reliable forecast, and managing the multitude of ‘wha ..read more

Today we’re going to look at what Google Ads management services are, why you probably need them, and how you can go about choosing a good company to provide them for you. Simply put, Google Ads management services are when you buy the time of either a consultant or an agency to handle your Google Ads platform. What do Google Ads management services involve? The things a third-party management will do can be split into on-platform and off-platform. On-platform duties can include: Budgeting The client will provide the overall marketing budget, but the agency will usually decide how to split it ..read more

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As PPC Marketing increasingly becomes popular, businesses seek ways to gain a competitive edge. Fortunately, various tools are available to help with everything from feed management to market intelligence. However, with so many available options, knowing which tools are right for your business can take time and effort. To help you navigate the sea of PPC tools, we’ve compiled a list of our favourite PPC management tools. But before we dive into our recommendations, let’s clarify why these tools are so important. PPC tools can help businesses save time, improve efficiency, and maximise ROI. For ..read more

A company’s digital marketing output will most likely consist of many different channels, from display, video and social to, of course, PPC. All of these channels have an impact on each other in multiple different ways. But what role does PPC play in this wider mix? What is it good at, and what is it not good at? We’re going to explore these questions alongside a few others today. How important is PPC to your digital marketing? You might as well ask, how important is the internet? The internet is essentially a free good – you pay a basic fee for access via your phone or landline, so what pays ..read more

Monday More often than not, I work from home. Before setting up DemandMore with my business partner Wes in 2020, I had been running my own PPC consultancy for 4 years exclusively from home – before it was all the rage! That means it’s less of a novelty for me than most people. Being used to working from home, I’m used to working by myself, so I end up getting quite a lot done. Mondays are usually when I do my team check-in. I catch up on a few emails that have come in over the weekend, get a head start on some project work for the week ahead and sign off on the month’s payroll. I also have my ..read more

Over the past few years, Google has become increasingly automated, leaving advertisers and marketers with less control to influence lead quality in Google Ads. As we head closer to 2024, we have considered how Google will continue to evolve, and any valuable strategies that lead gen businesses should adopt in light of these changes. Read on to learn about the predicted future of lead gen from four digital marketing experts, with suggestions of how you can get ahead for the new year.  Prediction 1: Google will prioritise visual search creatives Andy Blewden, a co-founder of DemandMore, not ..read more

PPC (pay-per-click) marketing is currently one of the most popular forms of digital advertising and is here to stay.  Getting PPC management right can be vital to scaling your business efficiently. It’s a great way to find new customers and build your own Brand. “How do I get PPC marketing right?” I hear echoing through the proverbial room. Ensuring that your PPC campaigns are done correctly is easier said than done. That’s why we’ve put together the Ultimate PPC Management Guide.  Throughout this guide, we will take you through the basics of PPC management before we dive deeper into ..read more