Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles
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We are the inbound marketing experts. We create performance brands that ensure our clients achieve maximum ROI on their marketing. Our approach reaches new customers, generates leads and drives sales. Keep up with the Yellowstep blog for regular updates on B2B marketing performance.
Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles
3y ago
In a world where Amazon, Netflix, and plenty of B2C companies are offering an ultra-personalised sales experience to create loyal customers, why is the B2B world still playing catch-up ..read more
Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles
3y ago
With a sea of topics in front of you and tons of competition for seemingly every topic, it can be tricky to choose your next B2B blog post. But is there a universal blueprint?
The simple answer is no, of course not. Writing B2B blog posts can be complex, depending on the topic and the audience who you want your words in front of ..read more
Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles
3y ago
‘Every company is now a media company’, as the adage goes.
And so many businesses know they ‘should be doing something’ on social media. And they do. But overall, B2B businesses are still not close to fully understanding how to fully optimise social media to their advantage. And they are missing out ..read more
Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles
3y ago
Personalisation is not as simple as saying ‘you’ in your content anymore.
B2C brands like Netflix have changed the game completely, and it’s more important than ever that B2B companies catch up and start paying attention ..read more
Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles
3y ago
I’m pretty ashamed to admit this, but I currently have 5,231 unread emails in my inbox.
The inbox-zeroers among you may be disgusted with me right now. And I understand. But let me explain ..read more
Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles
3y ago
It’s easy to see why so many B2B marketers are going to LinkedIn SlideShares for inspiration.
With the majority of us now visual learners, the SlideShare medium allows creators to explain ideas and tell stories in a way that is sharp, engaging, and features bold imagery ..read more
Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles
3y ago
This probably won’t surprise you, but your CEO is notoriously short on time.
Their attention is continuously torn between a thousand different things within the business. But their primary concern is one thing — whether the business is growing or not ..read more
Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles
3y ago
Employee turnover not high enough? Looking to demotivate your sales floor until their ready to throw in the towel?
Then look no further. We’ve compiled eight great ways to turn your sales floor into a dejected group, so that they’re ready to pack their things and get as far away from your business as possible ..read more
Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles
3y ago
It’s the day of the product launch. Marketing has sent out an email to your database, the ads are live across social media and Google, and you think you’ve seen a couple of blogs gone out too. Marketing have done their part ..read more
Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles
3y ago
In a world where Netflix gives you recommendations for shows you'll love, and Spotify gives you 'Discover weekly' playlists, it's about time B2B marketers and salespeople took personalisation seriously ..read more