Maximising B2B Google Ads Performance with HubSpot: A Comprehensive Guide Integrating Google Ads with HubSpot allows B2B companies to optimise lead generation efforts. Here's how to effectively connect and analyse your ad campaigns ..read more

Research suggests that 43% of the entire internet is powered by WordPress. And while the number of sites using HubSpot is much smaller, it’s climbing rapidly, with just shy of 500,000 websites using the platform at time of writing ..read more

Total Cost of Ownership, or TCO, is a crucial metric in understanding what your business will pay for a CMS - not just at the outset but into the future ..read more

Unless you’ve been living under a rock, you’ll have heard of HubSpot. Their incredibly powerful CMS gives B2B marketers the tools to present a web experience tailored to the needs of individual users, nurture them with curated content, and convert them into satisfied customers ..read more

What are Google Ads Enhanced Conversions? Google Ads Enhanced Conversions are an advanced tracking feature that allows advertisers to capture additional conversion data beyond standard conversions. While standard conversions typically track basic actions such as website visits or form submissions, Enhanced Conversions provide more detailed insights into user behaviour, including phone calls, app installs, and in-app actions ..read more

Google Consent Mode helps advertisers reach users in the EEU and the UK while respecting their data choices. It allows websites to tell Google what users prefer regarding their data, following the rules and policies ..read more

The medical technology sector is in a state of constant evolution, driven by innovation, regulation, and above all, the promise to improve the quality of healthcare. While the opportunities for growth are abundant, so are the challenges—especially when it comes to scaling operations. Whether you're launching a groundbreaking product or expanding into new markets, one thing becomes abundantly clear: sustainability and smart growth are not just buzzwords; they're business imperatives ..read more

Landing pages play a very special role in PPC advertising; they act as a bridge between clicks and conversions ..read more

If you were to rank marketing tasks in order of glamour, keyword research would be far from the top spot. But the reality is that effective keyword targeting is the backbone of a successful PPC campaign: it’s the basis on which everything else depends, and as a result, it’s important to do it right ..read more

PPC is an immediate and demonstrably effective way to reach potential customers, with B2C and B2B businesses alike standing to gain from implementing well-managed PPC campaigns ..read more