Here’s the brutal truth about most of the SaaS lead generation advice ..read more

Augmented reality marketing is already being (relatively) widely used in the B2C realm, but can it really be of benefit to B2B marketing, too? Since the Pokémon Go craze began last summer, augmented reality (AR) has slithered its way into the forefront of public consciousness in a big way. Many inbound marketing articles were inspired by it – concerning both B2C and B2B marketing – with commentators celebrating the tactics used ..read more

In 2023, no inbound marketing strategy is complete without video marketing. The stats speak for themselves as to why this is. For starters, the much-cited Cisco white Paper – VNI Forecast and Methodology, 2015-2020 – predicts that “Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2020, up from 70 percent in 2015.” Other studies, too, reveal the growing usage and consumer demand for video marketing content. Here are a few highlights to chew over ..read more

Long gone are the days when traditional means of advertising could satisfy consumers’ demands for product information – today, people want much more, and content marketing is how we must go about it ..read more

We can think of a lead as a potential new customer who hasn’t purchased anything yet. As such, no matter if your organisation offers products or services, some form of lead generation (lead gen for short) is an essential part of your marketing efforts. With an active lead generation programme, your sales team will have many prospects who can potentially buy your products or services and generate revenue ..read more

A content audit is simply a review of your existing content. It is the process of tracking down every piece of content your organisation has ever published online, organising it in an inventory, and then determining how best to deal with it ..read more

Account based marketing (ABM) is a growth model and marketing strategy which allows sales and marketing teams to work together in targeting only those companies that matter most to a business, with messaging and content that is tailored just for them. Each target account is treated as an individual market.  ..read more

Account Based Marketing (ABM) is a strategic marketing approach that allows you to target only those companies that matter most to your business with messaging and content tailored expressly for them. In essence, account based marketing is about inspiring your target accounts with a vision of what is possible to solve their challenges, and filling them with confidence that you are the right partner to take them on that journey ..read more

As the New Year beds in, it’s time to start forming your SaaS marketing strategy for 2023 ..read more

To say there are big differences between inbound marketing and outbound marketing would be an understatement ..read more