TAKE MORE RISKS!
The Brand Guy Blog
by Richard Sauerman
5M ago
We need to take more risks, even if it makes us uncomfortable. And MAFS was about as uncomfortable as it gets. The post TAKE MORE RISKS! appeared first on The Brand Guy ..read more
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HOW REAL IS REALITY TV?
The Brand Guy Blog
by Richard Sauerman
5M ago
Imagine if your life was filmed, and you got to do your own, real edit. What would you leave out? What would you be afraid to leave in? The post HOW REAL IS REALITY TV? appeared first on The Brand Guy ..read more
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DEAR STRESS, LET’S BREAK UP!
The Brand Guy Blog
by Richard Sauerman
5M ago
Stress taxes our physical and psychological resources, making it harder to regulate emotions and engage in effective problem solving. The post DEAR STRESS, LET’S BREAK UP! appeared first on The Brand Guy ..read more
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AUTHENTICITY IS NOT FOR THE FAINT HEARTED
The Brand Guy Blog
by Richard Sauerman
5M ago
Authenticity is not for the faint-hearted. When you are being authentic, while you will attract some people, you will also repel many others. The post AUTHENTICITY IS NOT FOR THE FAINT HEARTED appeared first on The Brand Guy ..read more
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THERE IS STRENGTH IN BEING VULNERABLE
The Brand Guy Blog
by Richard Sauerman
5M ago
Every person who went on MAFS was vulnerable, because they opened themselves up to the experiment, the cameras, and the whole bloody world. The post THERE IS STRENGTH IN BEING VULNERABLE appeared first on The Brand Guy ..read more
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THE DAY I STEPPED OUT OF MY COMFORT ZONE
The Brand Guy Blog
by Richard Sauerman
6M ago
I want to share some reflections of the day I stepped out of my comfort zone by agreeing to appear on Married at First Sight. The post THE DAY I STEPPED OUT OF MY COMFORT ZONE appeared first on The Brand Guy ..read more
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BRAND VALUE TOPS US$5 TRILLION
The Brand Guy Blog
by Richard Sauerman
10M ago
Brand Value. The latest 2024 report on the world’s most valuable brands has just landed, and here are some interesting observations: The post BRAND VALUE TOPS US$5 TRILLION appeared first on The Brand Guy ..read more
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UNSAFE AT DAIHATSU
The Brand Guy Blog
by Richard Sauerman
11M ago
Daihatsu lied about the safety of their cars by falsifying crash tests – across 64 models, going back more than three decades. The post UNSAFE AT DAIHATSU appeared first on The Brand Guy ..read more
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THE POWER OF WORDS
The Brand Guy Blog
by Richard Sauerman
1y ago
Branding is about creating the future. And the tool we use to create that future is language. Yes, powerful words! The post THE POWER OF WORDS appeared first on The Brand Guy ..read more
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PEOPLE MAKE THINGS HAPPEN!
The Brand Guy Blog
by Richard Sauerman
1y ago
Companies set out the vision and the aspiration, people make things happen. The question is: do your people want to make it happen? The post PEOPLE MAKE THINGS HAPPEN! appeared first on The Brand Guy ..read more
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