When it comes to digital marketing strategies for the financial services, it's essential to keep up with the latest industry and technology trends. Share our insights Share Financial institutions are constantly evolving and staying ahead of the curve is the key to remaining competitive. By understanding these trends, you can create an effective marketing plan that reaches your target audience and delivers results. Personalisation Personalised marketing is becoming increasingly popular in the financial services sector. Customers expect an experience tailored to their wan ..read more

As the needs of modern customers continue to evolve, financial service firms are increasingly faced with the challenge of better understanding and responding to their customers' changing expectations. But what exactly do today's consumers expect from their financial services providers? Share our insights Share Staying ahead of your competition today means offering more than just a secure yet efficient service. It also requires providing a superior customer experience that meets and exceeds customer expectations in the financial services industry. You need a top-level cu ..read more

Customers expect the same quality of service across all industries - from banking to streaming. We want a fast, convenient, and secure banking experience that rivals companies like Uber, Deliveroo, Spotify, and Netflix. Share our insights Share With technology becoming more and more advanced, customers are expecting more than ever before when it comes to their banking needs. Financial institutions aren’t just competing with each other – they’re up against leading tech companies worldwide. And customer experience is the key differentiator. In this blog post, we’ll explor ..read more

Being open to new ideas and perspectives, and not assuming that your way of doing things is the only way, is the best way to approach life. Share out insights Share Today in our Life at redk blog, we speak with Kaizer Anos, who is a solutions architect at our company. Many years ago, he left his native country, the Philippines, for Spain. Now, he shares the challenges he faced while adapting to a different country, continent, and culture in search of new professional and personal challenges. He also reflects on the importance of teamwork and the value of multiculturalis ..read more

The leap towards digital transformation has brought the customer and the company together in an ongoing relationship within which all their interactions take place. Share our insights Share In this final part of our review of the findings of our new Connected Customer report, produced in collaboration with IDG, we take a look at the report’s key conclusions and summarise some actionable recommendations as the pathway to success in CRM transformation. With over 100 companies of varying sizes from a range of sectors providing their responses, a clear picture has emerged o ..read more

In this fourth exploration of the findings of our Connected Customer report, produced in partnership with IDG Research, we look at the vital customer experience aspect of digital transformation. Share our insights Share With CX a key metric in every sector, the responses from over 100 companies of different sizes in a range of sectors provide an illuminating insight into the possibilities of CRM transformation and the metrics that should drive it. ‘Customer service has become the main expression of the organisation’s ongoing brand experience – and very much decisive wh ..read more

Are you looking to deliver the best possible customer experience? The Connected Customer 2023 event can help you leverage the developing digital ecosystem to elevate your business and marketing strategy. Share our insights Share The Connected Customer, 29th March 2023 at The Institute of Chartered Accountants, London. Learn how to improve your CX through digital transformation at The Connected Customer 2023 Are you looking to deliver the best possible customer experience? The Connected Customer 2023 event can help you leverage the developing digital ecosystem to eleva ..read more

In this third part of our summary of The Connected Customer report’s findings, we look at automation in marketing services, the challenges in its implementation, and the power and value of data in the modern marketing ecosystem. Share our insights Share The Connected Customer report, produced by redk in partnership with IDG Research, delivers the results of a survey of over 100 companies in Europe to consider the challenges presented by an increasingly connected consumer landscape. With responses from a wide variety of industries, the report finds that CRM transfo ..read more

In this second part of our summary of The Connected Customer report findings, we look at whether organisations understand the implications and opportunities of intelligent automation. Share our insights Share Our recent redk report The Connected Customer, produced in partnership with IDG Research, examines an increasingly connected consumer landscape and the challenges this presents to brands. Surveying over 100 companies in Europe, the report finds that CRM transformation is now a strategic imperative for organisations. In this second part of our summary of the report ..read more

At redk we care. We care about our people, we care about our customers, and we care about the world we live in. We are proud to support the amazing, George Cox, redk Project Lead in his biggest challenge yet! Share our insights Share This Spring, our own Project Lead, George Cox, will be taking on his biggest challenge for Charity to date! In honour of his mum, who was diagnosed with Breast Cancer in early 2021, George will be taking on three marathons in three cities in under five weeks! He will be pushing himself to the limit across Barcelona, Manchester, Madrid for ..read more