Celebrate Your Credentials and Highlight Your Personal Brand
Sue Currie | Personal Branding Blog
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2y ago
This week saw the return of the Met Gala a celebration that is a highlight on the calendar of the Metropolitan Museum of Modern Art in New York City and attended by the rich and famous. The benefit, a glamorous, and at times, quirky fashion affair is the primary source of annual funding for the museum and certainly showcases and publicises The Met to an audience far and wide. Special events and award ceremonies are back with a bang in some parts of the world and haven’t lost their spark. They will always be an important brand building and awareness exercise. Many associations and organisation ..read more
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Does Your Online Brand Project Your Personal Best?
Sue Currie | Personal Branding Blog
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2y ago
Politicians are always in the limelight – or firing line – depending on your view. Particularly now with pandemic news hitting our screens on a daily basis. It’s not a job for the faint hearted with constant scrutiny and comment by media and public. Do you realise you may also be under scrutiny? Whether you think your personal brand is prominent or not it is “out there”. Your posts, comments, virtual presence and social media profile are the often first impression a person makes about you. That brand persona is built online and the best way to check your online presence is to google yourself ..read more
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Speak with Impact from Stage or Virtual Screen
Sue Currie | Personal Branding Blog
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2y ago
This week I watched a webinar where the presenter said that a speaker in the virtual environment cannot do the same presentation they do on a stage. You have to change the content to fit the context of the virtual world. I agree – there is a difference between being a speaker on stage at a conference and an online presentation, with one being much more subtle than the other – guess which? Years ago I worked as a television presenter which happened right after a three-year acting course where I was taught the difference between a theatre performance and television or film acting. There are sim ..read more
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Create These Communication Assets to Boost Your Personal Brand
Sue Currie | Personal Branding Blog
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2y ago
As our world of work is quite uncertain in many parts of Australia and the world, you are no doubt trying to stay positive, healthy and on top of a new day to day routine. And with working from home and the challenges that can bring, keeping very busy. Yet you do know and I’m sure understand that this could be a great time to learn, update systems and revisit your communication collateral. If you are a consultant, business owner or leader, do you have the necessary communication tool kit on hand to showcase your personal brand and profile when publicity opportunities arise? To promote your pe ..read more
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Do Personal Brand Manners Matter?
Sue Currie | Personal Branding Blog
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2y ago
You don’t need to be a former royal butler to the late Princess Diana (aka Paul Butler pictured), to portray personal brand presence of grace, charm and courteousness. When dealing with others I believe we could all use a little charm in our interactions with other people. After all everything you do creates impressions in the minds of others. I was reminded of this when dealing with two Telstra stores this week. The contrast between attentive, gracious customer service – and none was astounding. The request to both stores via phone was the same – to see if they could fulfill an order and sol ..read more
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7 Tips to Style Your Personal Brand Photo
Sue Currie | Personal Branding Blog
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2y ago
With the explosion of visuals everywhere online, it pays to really think about and project the best brand images you can. I recently did an image consultation with a woman who is a sales consultant within real estate. She was feeling a bit flat due to working from home a lot recently and her objective was to stand out in a competitive environment. Our starting point with her new revived image was to help her look different and feel great with new brand photos. As a businessperson you’d be aware that the first impression you make is generally online and to display a strong personal brand it he ..read more
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How to Look Good on Stage
Sue Currie | Personal Branding Blog
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3y ago
When you speak or present from the stage or virtual platform do you put effort into your visual presentation? Does it matter? This week I recorded a presentation on Personal Brand in a Virtual Environment for an upcoming online conference. Although I wasn’t presenting “on stage” live, I still needed to prepare, deliver an engaging presentation and look the part. After all, as image and professional presence is my area of expertise, I need to be mindful of what I wear. Do you think a presenter or speaker needs to consider the impact their visual impression makes when on stage or screen? Once u ..read more
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How to Improve the Sound of Your Voice
Sue Currie | Personal Branding Blog
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3y ago
Recently I read a post from an image industry colleague on how to work with a client on communication skills, particularly the “flat, unauthoritative” tone of the client’s voice. The advice from others was clear – to tune into the sound of her own voice. I am a graduate of the Ensemble Studios in Sydney where I studied acting for 3 years. It was a wonderful experience and set me up well for my following career, first as a news and television presenter and now as a speaker and personal brand coach. We learned a range of skills including acting technique, movement, singing, dance and voice. As ..read more
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Do You Have a Brand Plan for Your Business?
Sue Currie | Personal Branding Blog
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3y ago
What if you had someone on your side who could guide and coach you to clarify your brand and communicate your business to various media channels and it was for free? Imagine what that might do for your business in terms of awareness and customer attraction. Does that pique your interest? Well, if you are a Queensland based business, you may be eligible for a $5,000 grant to support business owners to access Coaching and Training. And of course, we can help you provide the necessary quotes to supply the Coaching and Training services to grow your brand awareness. If you an eligible business an ..read more
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Beware of These Barriers to Confident Communication
Sue Currie | Personal Branding Blog
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3y ago
Has Covid created a communication crisis? As business professionals we often spend just about all day at our desk without saying a word to anyone. Particularly if you work from home. Yes, we are communicating. However, it seems that most communication is online. Perhaps for some our ability to communicate confidently has always been a barrier. As we continue with the new hybrid model of working, are we in danger of losing that ease of just chatting to someone, having a conversation, or more importantly putting our point of view across in an engaging manner? Perhaps we haven’t quite come to th ..read more
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