In our last blog we looked at the business challenges that influence the type of marketing strategy you choose. This second blog focuses on challenges faced by your in-house team, covering a mix of business and marketing challenges. Let’s start with what you’re selling.  Companies selling into the manufacturing and engineering sectors often have very […] The post Marketing challenges faced by manufacturers: Part 2  appeared first on 4CM B2B Marketing-PR-Digital ..read more

Every manufacturing business is different so the marketing challenges you will face as you grow and evolve as a business will also be different. In this series of two blogs we will look at the most common marketing challenges for UK manufacturing companies.  The first of our blogs will focus on strategic marketing. Looking at […] The post Marketing challenges faced by manufacturers: Part 1  appeared first on 4CM B2B Marketing-PR-Digital ..read more

The best marketing strategy for your manufacturing business will largely depend on your overall business objectives but there are a number of other factors to consider. These include how confident you are about your branding, who you are targeting with your marketing and what you know about your target audiences and markets.  This blog looks […] The post What is the best strategy when marketing for manufacturers?  appeared first on 4CM B2B Marketing-PR-Digital ..read more

Marketing for manufacturers targets the audiences a manufacturing business is aiming to influence or educate. This is more often business-to-business (B2B) marketing but can also be business-to-consumer (B2C) depending on the type of product being manufactured. The target audiences for a company that produces industrial raw materials, components, assemblies, technology and equipment, will more than […] The post What is marketing for manufacturers?  appeared first on 4CM B2B Marketing-PR-Digital ..read more

Unless your USP is obvious, you have some work to do. The good news is that once you’ve identified the hidden gem that makes you stand out as a business, your marketing messages and overall strategy will have greater clarity. The post USPs not UFOs: key steps to formulating your core marketing message appeared first on 4CM B2B Marketing-PR-Digital ..read more

These three clear steps will guide you and your teams into a detailed discovery that will impact website, digital tactics, communication and even sales materials.   The post Close encounters of the marketing kind – what about your competition? appeared first on 4CM B2B Marketing-PR-Digital ..read more

It won’t come as any great surprise to learn that the way in which we buy has changed radically in recent years. As consumers we purchase more and more goods online, from groceries to cars. We’re seeing a similar phenomenon in business, where increasing numbers of buying decisions are starting and sometimes finishing online. This […] The post How inbound marketing drives sales growth appeared first on 4CM B2B Marketing-PR-Digital ..read more

The power of what, why and how? Here’s why I’m a big advocate of overcoming your pride, remembering your inner toddler and asking open-ended questions you might be a bit too afraid to ask.  What don’t you know?  Following disruption to UK manufacturing caused by COVID-19 and Brexit as documented by IHS Markit’s recent research, many […] The post Curiouser and curiouser appeared first on 4CM B2B Marketing-PR-Digital ..read more

Attracting customers is at your fingertips. With just a few clicks you can connect, understand interests and speak with customers you wouldn’t have the chance to meet. The post How LinkedIn can fuel your inbound sales machine appeared first on 4CM B2B Marketing-PR-Digital ..read more

You would have to be living in a hole (that doesn’t have WiFi) to not have heard the increasing buzz surrounding all things AI and ChatGPT over the past few months. As the technology moves on apace and the wider implications of generative AI are further explored, here is why it is time to get […] The post Generative AI – Time to Get on Board? appeared first on 4CM B2B Marketing-PR-Digital ..read more