Services Case Studies Insights About Contact X BUILDING FOR A SECURE TOMORROW For over 30 years, renowned family business, ARM Holdings has excelled in developing and managing quality rental properties. As demand for secure, long-term rentals continues to grow, an opportunity was identified to reposition the brand for future success and enhance market leadership.  CLIENT ARM Holdings SECTOR Real Estate SERVICES Brand strategy, brand identity, visual identity, verbal identity Read more Brand StrategyExtensive research, including internal and external interviews ..read more

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE, MARKETING BACK TO POSTS Do You Know the Difference Between Marketing and Branding? UBERBRAND on 18/07/2024 “The terms marketing and branding often get tangled up together under the big marketing umbrella – however, despite their close relationship marketing and branding serve distinct purposes.” We’ll touch on the unique approaches for both below if you’d like to learn more about the nuances between marketing and branding, and how to craft strategies that truly resonate with an audience, build a ..read more

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE, DESIGN & PHILOSOPHY BACK TO POSTS 5 Differences Between Corporate Branding and Product Branding UBERBRAND on 16/07/2024 “Powerful brand recall equates brands with more than the sum of their parts. Take McDonald’s for instance…” Branding is all about your company’s story and its messages. In today’s cluttered and competitive market, there’s no denying the importance branding plays in distinguishing products or services. So much so, more brands are turning towards the specialised services of b ..read more

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE, DESIGN & PHILOSOPHY BACK TO POSTS The Art of Seeing DAN RATNER on 26/06/2024 | Photography by @streetscaping “Walking through the city, I find moments worth capturing—glances, shadows, movements that generally go unnoticed. Each shot is a snapshot of life, raw and unfiltered. But the real magic happens later, in the quiet of my studio, where I employ reverse etching to transform these moments into something more profound.” In the city’s heart, the camera becomes an extension of my eyes, catc ..read more

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE, DESIGN & PHILOSOPHY BACK TO POSTS The Ghost in the Machine; Mastery, Spontaneity, and the Beauty in Human Error DAN RATNER on 27/05/2024 | Photography by Dan Ratner “I’ve been thinking a lot about how we apply our humanity in process, and have come to observe that regardless of discipline, it’s the way you use mastery to wield your human spirit.” We are the ghost in the machine, the spontaneity, the spark that elevates a thought, an idea, an image, or a strategy from mediocrity to imaginatio ..read more

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & DESIGN BACK TO POSTS The Art of Perception: Learning the Elements of Visual Storytelling DAN RATNER on 13/05/2024 | Photography by Dan Ratner “As the sun’s final rays pierce through the storm clouds, Sydney’s Centennial Park transforms into a theatre of natural spectacle. Bats, silhouetted against the dusky evening sky, dart among ancient Moreton Bay fig trees, creating a dramatic interplay of light, context, and subject.” This scene is not only a breathtaking example of nature’s spontaneit ..read more

Services Case Studies Insights About Contact X INSIGHTS / DESIGN & PHILOSOPHY BACK TO POSTS Framed for the Scroll: The Intersection of Art, Artists, Audience, and Social Media DAN RATNER on 3/05/2024 | Photography by Dan Ratner “It’s a wet and rainy evening at the Michael Reid Gallery, the atmosphere is charged with the evocative scenes of Narelle Autio’s “Into the Distance,” where each photograph not only tells a story but also communicates with its neighbours, creating a harmonious narrative tapestry.” Amid the buzz of talent and murmurs of awe, art is experi ..read more

Services Case Studies Insights About Contact X INSIGHTS / DESIGN & PHILOSOPHY BACK TO POSTS Crafting Light: The Relentless Pursuit of the Image DAN RATNER on 19/04/2024 | Photography by Dan Ratner “Last night at the Art Gallery of NSW, amidst a small and attentive audience, I was struck by Trent Parke‘s reflections on photography.” His devotion to the entire process, from the click of the shutter to the development of prints, resonated as a testament to the art as a sacred ritual. This talk, part of a series moderated by Robbie Buck, not only illuminated Parke ..read more

Services Case Studies Insights About Contact X INSIGHTS / DESIGN & PHILOSOPHY BACK TO POSTS Crafting Light: The Sacred Dance of Photography in the Digital Age DAN RATNER on 19/04/2024 | Photography by Dan Ratner “Last night at the Art Gallery of NSW, amidst a small and attentive audience, I was struck by Trent Parke‘s reflections on photography.” His devotion to the entire process, from the click of the shutter to the development of prints, resonated as a testament to the art as a sacred ritual. This talk, part of a series moderated by Robbie Buck, not only ill ..read more

Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS The Threads of Change: Weaving Brand Strategy Through the Fabric of Technological Revolutions Uberbrand on 16/4/2024 “Imagine you are weaving a tapestry, where each thread represents a different era of technological innovation: the coarse linen of the Industrial Revolution, the vibrant silks of the Digital Age, and now, the synthetic smart fibres of the Intelligence Revolution.” As a brand strategist, understanding how to interlace these threads can create more than just a pattern that su ..read more