In Apr 2024, Baidu market share dominates the search engine market in China, in terms of all platforms (51.6%) and mobile (69.39%) – Mobile still accounts for the most search engine market share. Baidu came second in terms of desktop (22.53%). bing came first in terms of desktop (37.24%) and came second in terms of all platforms (20.9%) and mobile (11.22%). All platforms: search engine market share in China, Apr 2024 Baidu: 51.6% bing: 20.9% Google: 8.17% Haosou 360: 8.02% Other: 11.31% Desktop: search engine market share in China, Apr 2024 bing: 37.24% Baidu: 22.53% Haosou 360: 17.46% Goog ..read more

Generation Z, also known as Zoomers, were born in the late 1990s and early 2000s, although some definitions specify a particular year range of 1997-2012. They are the generation that came after millennials and the generation that precedes Generation Alpha. The value of Gen Z to marketers With over 250 million young people, the Chinese Gen Z population is believed to be worth over 5 trillion CNY, and already, the group represents around 12pc of China’s total consumption. Chinese Gen Z customers are known for their love of luxury goods, optimism, and impulsive shopping behaviours, which are supp ..read more

If you’re serious about building your travel brand overseas, the vast Chinese market is an obvious target, with plenty of sophisticated Chinese customers looking to explore overseas destinations. However, the lucrative China travel market is also heavily saturated with competition. To gain a foothold, your Western travel brand must work hard and be strategic! With this in mind, here are five fun and creative ways to market your travel brand in China. 1. Use Beautiful Imagery Chinese customers love social media and brands can use beautiful imagery to engage potential travellers. Consider launch ..read more

If you’re serious about building your travel brand overseas, the vast Chinese market is an obvious target, with plenty of sophisticated Chinese customers looking to explore overseas destinations. However, the lucrative China travel market is also heavily saturated with competition. To gain a foothold, your Western travel brand must work hard and be strategic! With this in mind, here are five fun and quirky ways to market your travel brand in China. 1. Use Beautiful Imagery Chinese customers love social media and brands can use beautiful imagery to engage potential travellers. Consider launchin ..read more

In Mar 2024, Baidu market share dominates the search engine market in China, in terms of all platforms (60.44%), desktop (31.41%) and mobile (77.89%) – Mobile still accounts for the most search engine market share. bing came second in terms of all platforms (14.22%) and mobile (5.66%), Haosou 360 came second in terms of desktop (31.34%), All platforms: search engine market share in China, Mar 2024 Baidu: 60.44% bing: 14.22% Haosou 360: 14.04% Sogou: 4.3% Other: 7% Desktop: search engine market share in China, Mar 2024 Baidu: 31.41% Haosou 360: 31.34% bing: 28.25% Sogou: 4.77% Other: 4.23 ..read more

In Feb 2024, Baidu market share dominates the search engine market in China, in terms of all platforms (60.11%) and mobile (74.3%) – Mobile still accounts for the most search engine market share. bing came first in terms of desktop (37.9%), second in terms of all platforms (16.55%) and mobile (6.03%). All platforms: search engine market share in China, Feb 2024 Baidu: 60.11% bing: 16.55% Haosou 360: 8.41% Sogou: 5.76% Other: 9.17% Desktop: search engine market share in China, Feb 2024 bing: 37.9% Baidu: 30.88% Haosou 360: 18.61% Sogou: 7.03% Other: 5.58% Mobile: search engine market share ..read more

If you’re a Western travel brand, you may be considering an extension into overseas markets, particularly as the post-Covid world continues to open up to ‘business as usual’ normality. Many successful travel brands are ready to extend their businesses into new markets and are looking towards China for its excellent growth opportunities. In this blog, we’ll look at why China should be your focus for your travel brand in 2024 and consider some strategies that Western travel brands can take to successfully position themselves in this exciting, lucrative and rapidly evolving market. Why the Chines ..read more

If you’re serious about building your Western brand in China, it’s important to be ahead of the curve regarding trends in this sophisticated, increasingly affluent country. Chinese consumers actively seek out quality Western brands and are highly discerning about how they spend their disposable income – so the right marketing strategies can be extremely lucrative if you get them right. Here are five main Chinese digital marketing trends that Western brands should know. 1. Localisation matters The Chinese market is vast and highly fragmented, and successful Western brands must go beyond basic m ..read more

In Feb 2024, Baidu market share dominates the search engine market in China, in terms of all platforms (60.11%) and mobile (74.3%) – Mobile still accounts for the most search engine market share. bing came first in terms of desktop (37.9%), second in terms of all platforms (16.55%) and mobile (6.03%). All platforms: search engine market share in China, Feb 2024 Baidu: 60.11% bing: 16.55% Haosou 360: 8.41% Sogou: 5.76% Other: 9.17% Desktop: search engine market share in China, Feb 2024 bing: 37.9% Baidu: 30.88% Haosou 360: 18.61% Sogou: 7.03% Other: 5.58% Mobile: search engine market share ..read more

China is a huge market for Western businesses, with millions of engaged, sophisticated and increasingly affluent Chinese customers ready to spend on quality brands. But marketing in this huge, complex and technologically advanced country isn’t always easy. For example, Chinese culture is heavily nuanced, which affects translation efforts, and its sophisticated netizens use entirely different digital platforms from those found in the West. With this in mind, let’s look at five of the most common Chinese digital marketing mistakes for Western brands to avoid, and consider some strategies for suc ..read more