China, often associated with technological advancements and manufacturing achievements, is also a fertile ground for creative minds in fashion. Despite being relatively young, China’s fashion ecosystem has demonstrated remarkable resilience.  “China’s undergoing a transformation—post-COVID reopening, the natural slowdown of economic maturity, demographic changes, and more. These shifts are mirrored in fashion, with unique, homegrown designers capturing the essence of this era’s trends and sentiments,” says Ashley Dudarenok, founder of China digital consulting firm, ChoZan. “Today, domest ..read more

In the fast-changing digital world, China leads the way in combining gaming and social media. The importance of being adaptable to digital innovation, especially given the context of Chinese consumers has been foreseen from experts in the industry. It’s not just in China, the global gamification market is set to grow over USD 34 million from 2022 to 2027, with Chinese consumers among the top drivers of this growth.   Source: TechNavio, redesigned by ChoZan   In 2023, Chinese companies are skillfully using gamification to change how we shop and connect. Retail apps, like AliExpress ..read more

Over the past decades, China embarked on one of the most ambitious digital transformation efforts of any country in history. Through massive investment, policy change, and the rise of its tech sector, China has become a truly digitally powered economy and society. For companies worldwide looking to gain a foothold in China or capitalize on future trends, there are important lessons to be learned from the country’s ongoing digital revolution. China has seen enormous growth in digital adoption in recent years. It had over 1.067 billion internet users in 2022, revealing a penetration rate of 75.6 ..read more

The way the internet works in China is like a small world of technology and rules. Chinese internet companies have made their services just right for many Chinese users and consumers. This idea, seen in things like search engines and laws, can teach other businesses how to do well online in China.  We’ll learn three important lessons from China’s internet companies. These lessons help us understand how to manage domains and where to put websites in this changing world. When we use these lessons, we can do better in China’s online world. But first, we need to understand what it is.   ..read more

In the fast-changing digital world, China leads the way in combining gaming and social media. The importance of being adaptable to digital innovation, especially given the context of Chinese consumers has been foreseen from experts in the industry. It’s not just in China, the global gamification market is set to grow over USD 34 million from 2022 to 2027, with Chinese consumers among the top drivers of this growth.   Source: TechNavio, redesigned by ChoZan   In 2023, Chinese companies are skillfully using gamification to change how we shop and connect. Retail apps, like AliExpress ..read more

In China, brand marketing that uses virtual and AI technologies is having an increasingly major impact on purchasing decisions, as customers seek new and interesting experiences. AIGC (artificial intelligence-generated content) and other virtual marketing strategies have piqued the interest of investors, producers, celebrities, and social media platforms. Brands can expect greater innovation and originality in this arena, driven by China’s fast rising gaming, cartoon, and avatar markets.   According to Precedence Research, the global AIGC market was worth $10.79 billion in 2022 and i ..read more

The retail industry is constantly evolving, and China has emerged as a global leader in shaping the future of retail. With its massive consumer market, technological advancements, and innovative approaches, China’s retail landscape offers valuable insights and lessons for the rest of the world. China’s retail market will experience a compound annual growth rate exceeding 9% by 2026.  This significant expansion will lead to the success of domestic brands as local players focus on meeting Chinese consumer demands and enhancing collaboration with suppliers. Any brand looking to navigate Chin ..read more

China’s cloud landscape has evolved rapidly in recent years, offering immense opportunities for brands looking to establish a strong digital presence in the world’s largest consumer market. With cloud landscape’s vast population and rapidly growing middle class, China is a unique market that demands agile, scalable solutions to meet the ever-changing needs of consumers. The cloud infrastructure in China has matured significantly, offering robust computing power, data storage, and advanced analytic capabilities. Brands that leverage China’s cloud ecosystem can unlock new avenues for growth, str ..read more

For a long time, Western business management models were dominant in the industrial and manufacturing world. This stands to reason as the industrial revolution began and advanced in these countries. From the assembly line innovations of Ford early in the industrial revolution to Motorola’s Six Sigma model to ensure high quality and minimal waste, they guided companies all over the globe. These models still have their advantages and maintain their value for certain companies, situations and markets. However, it needs to be recognized that they’re models of past eras before we had the internet ..read more

It’s crucial for business owners to navigate complex external environments. China boasts one of the world’s largest markets and it’s constantly evolving at a rapid pace, so it poses unique challenges.  It has industry giants like Alibaba, ByteDance, and Tencent serving people’s entertainment and consumption needs. Each has different functions, audiences, and marketing methods, creating an intricate and interconnected online ecosystem. As for consumers, they’re segmented into various groups based on gender, age, region, and interests, with new content grabbing their attention every day. To ..read more