At the CMA we believe in a sustainable future. What we do to protect the environment today will pay off for many years to come. We believe sustainability is not just a moral imperative but a business one too. Being a sustainable business can reduce operational costs, improve relationships with customers, attract talent, increase efficiencies and help gain a competitive advantage.  Ultimately, sustainability is an investment for a brighter future for the environment and business as a whole. Quite simply, it’s a win-win! Becoming a sustainable business takes time and requires incremen ..read more

BrandContent, rebrands to ‘Folk’ and launches diverse comms consultant panel to champion inclusive communications Four-time CMA international small agency of the year winner launches The Real Folk Panel and insights platform to bring authentic inclusivity to creative work Panel of diverse communications consultants will offer sounding board for 64% of CMOs who fear ‘getting it wrong’ Revenue at the 8-year-old agency is up 62% YoY as Folk grows offering Sharon Flaherty, founder and CEO: “Our panel will allow clients to ask difficult questions and create campaigns that avoi ..read more

Pulse is a Q&A series answered by and for our members (sometimes anonymous) that provides insights on the important content marketing issues of the day.    It’s official. After months of corporate wrangling, Elon Musk has finally bought Twitter.  The deal, for the originally agreed $44 billion, will end one of the highest-profile corporate media battles in decades. According to a tweet by Musk, he plans to integrate Twitter into a new app called X which he says will be the “app for everything”.  While it’s not clear what Musk has in mind for Twitter, or indeed X ..read more

Content marketing podcasts are a useful way to learn and keep up to date with our ever-changing industry. It seems like each day there is a new feature to learn, a social platform to join and a tool to use. That’s what makes the content marketing industry so exciting but, at the same time, so difficult to keep up with the change! Thankfully, help is at hand in the form of content marketing-related podcasts that cover everything from the latest algorithm update to interviewing the movers and shakers in the industry. They help us separate the wheat from the chaff and save us time by showing us ..read more

Pulse is a Q&A series answered by and for our members (sometimes anonymous) that provides insights on the important content marketing issues of the day.    A recent article in Business Insider covered how Substack, the subscription newsletter platform, is “aggressively recruiting frustrated Instagram influencers” to join the platform and begin sending email newsletters to their fans. In recent years, a number of high-profile journalists have left their jobs in mainstream media to start their own paid subscription email newsletter also.  In a digital world where new pla ..read more

MSQ, the global next generation creative and technology group, has launched a new MSQ Global Studios proposition to help marketers connect the craft skills, insights and technology required to deliver a wide range of channel and culturally relevant content that gets their brands closer to customers. MSQ Global Studios draws on the international group’s global creative, production and tech expertise, connecting its best-in-class insight, data, media and CX teams, and utilising industry-leading tools that simplify collaboration and accelerate the scaling, personalisation and dynamic op ..read more

TikTok has been causing seismic changes in the world of social since its launch in 2016. However, as TikTok continues to evolve and audiences’ relationships with the platform continue to grow, its upcoming battles seem to be more aligned with the world’s various search engines, as opposed to against other social media platforms.  For the longest time, when a content marketer discussed SEO, it was widely accepted that the conversation would be focused on Google. However, the direction of the conversation has become muddied as powerhouse brands from the worlds of e-commerce and social have ..read more

A lifeline for many publishers, journalism-powered content marketing rises above the fray in an oversupplied attention economy. It’s no secret that traditional journalism has faced an existential threat over the last decade or so. Digital disruption has meant the advertising revenues that once sustained a vital, if at times flawed, media system have been drying up. And amid the crisis, no one was hit harder than traditional print publishers. Despite the occasional news that the UK press is showing small signs of growth, a once dominant print media now draws only a fraction of overall marketin ..read more

It’s obvious that every brand will have an effective SEO strategy for their website, we believe the same needs to be true for YouTube. YouTube is the world’s second largest search engine behind Google. With hundreds of hours of video being posted to YouTube every minute, having the right SEO strategy can help your content stand out from the crowd. If you’ve spent time and money creating amazing, relevant, interesting videos but they’re not getting discovered or watched on YouTube, we suggest you think again about your YouTube SEO strategy. We believe SEO starts before you’ve even made the vide ..read more

Many of us dream of being successful, but not many are ready to face the challenges that pave the road to it. Everyone seems to be ever prepared to reap the benefits but, sadly, are unwilling or ready for the work that comes with achieving success.  I don’t think many realise just how complicated this “success” can be. When you have made up your mind to be the best, you need to be willing to sacrifice so many things–it’s a choice you have to make every single time.  You have to be prepared for sleepless nights, frustration and pain. Because that’s what it takes to be the best. You d ..read more