Google’s 2024 Core Update and its New Spam Policies
JBH – Content Marketing Blog
by Andy Holland
1M ago
Recently, Google announced their new update. To give you the lowdown, fast, it’s focused on 3 areas: Expired domain abuse is where websites are purchased and repurposed to manipulate search. Scaled content abuse, such as mass-generating low-value AI content. Site reputation abuse, where third-party pages are published with the view to manipulate search rankings. This should not affect sites that have been ethically doing SEO. That said, this isn’t like other updates. Google has already made numerous changes, and sites are currently being de-indexed from search rankings. I’d say that this upd ..read more
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Digital PR Calendar: (Pop Culture Edition 2024)
JBH – Content Marketing Blog
by Abi Fairfoull
5M ago
Introducing the JBH Digital PR Pop Culture Calendar for 2024. The calendar will provide you with key dates in the pop culture world to help you plan your Digital PR campaigns. Our calendar will help you to: Plan for upcoming pop culture events. Ideate for link-winning campaigns. Help you to plan your events and budgets for the whole year. How to install the calendar (1 click install) Simply follow the link and click “Add” to the calendar and all upcoming pop culture events will filter through your Google Calendar.  The events will automatically add to your own Google calendar – you don ..read more
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The Key to Effective SEO is in How You Measure Success.
JBH – Content Marketing Blog
by Andy Holland
6M ago
There is a saying in marketing: Effectiveness first, efficiency second. And this is where SEO struggles because it is the worst sell in marketing. ‘Buy today and get results in 6 to 12 months…and we won’t guarantee them’. Except, SEO doesn’t have to be like this. How We Deliver SEO is Based on How We Measure SEO Today, we measure the success of SEO in traffic and rankings. And we do this as an industry because Google has encouraged this with their free analytics software tools. But no CFO or investor cares about traffic and rankings; they care about sales, profit and growth. And here lies a f ..read more
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Celebrating Ten Years of JBH with Ten Stand-out digital PR campaigns
JBH – Content Marketing Blog
by Lauren Henley
8M ago
As we’re reaching a huge milestone as a digital PR agency – a whopping 10 years of creating and delivering digital PR and link building campaigns, we thought we’d take a walk down memory lane and dig out the ones we’re most proud of. So in no particular order here’s our top 10.. 1. The Search for the Most Dog Friendly Holiday Client: Tails.com Landing page: https://tails.com/blog/2020/02/06/ruff-guide-the-search-for-the-uks-most-dog-friendly-holiday/ Grabbing the attention of journalists and readers alike, this campaign racked up 51 links in various publications such as Visit Scotland, Many Pe ..read more
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The Dangers of Event Horizon SEO
JBH – Content Marketing Blog
by Andy Holland
10M ago
In the SEO world, one thing is sought more than anything. Traffic. But in this article, you’ll learn why not all SEO traffic is good traffic. And some traffic is rather pointless. Let’s dive in. The Funnel and SEO The marketing funnel is over 100 years old and shows no sign of dying any time soon. Here is a quick recap: The funnel tends to have 3 stages. Awareness Consideration Conversion In SEO terms, content tends to focus on consideration and conversion with buyer intent search terms. If you’re in the market for buying a pair of black Nike trainers, you’ll search for ‘best black Nike tr ..read more
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How we did it: a 200% increase in traffic to a commercial page
JBH – Content Marketing Blog
by Lauren Henley
10M ago
We share our Digital PR tips and tricks to combine solid strategy with current stories to drive real impact  Ever seen an impressive link or Digital PR campaign and wondered how it was done? In this new blog series, we’ll be shining a spotlight on the strategy behind recent campaigns and lifting the lid on how we did it.  First up, we’ll be talking you through how we leveraged social media chatter to drive 47 links for our client Wethrift. These links increased target keyword rankings by 84% and drove a 200% uplift in organic traffic to the page.  Results: 50 1.15m 1.35K 84 ..read more
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Integrating EEAT into a healthcare brand’s Digital PR strategy
JBH – Content Marketing Blog
by Lauren Henley
10M ago
We share our Digital PR tips and tricks to combine solid strategy with current stories to drive real impact. Welcome back to our ‘How we did it’ blog series, which goes behind the scenes of recent Digital PR campaigns to show how (and why) we achieved impact for our clients. This month we’ll be talking you through how we utilised our rehab centre client Delamere’s experts to drive 62 links back to their website. These links secured coverage in several target publications such as The Telegraph, and put our client’s experience and expertise at the heart of our strategy. Results 62 3.05m 990 ..read more
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How we did it: a 200% increase in traffic to a commercial page
JBH – Content Marketing Blog
by Lauren Henley
1y ago
We share our Digital PR tips and tricks to combine solid strategy with current stories to drive real impact  Ever seen an impressive link or Digital PR campaign and wondered how it was done? In this new blog series, we’ll be shining a spotlight on the strategy behind recent campaigns and lifting the lid on how we did it.  First up, we’ll be talking you through how we leveraged social media chatter to drive 47 links for our client Wethrift. These links increased target keyword rankings by 84% and drove a 200% uplift in organic traffic to the page.  Results: 50 1.15m 1.35K 84 ..read more
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The DTC SEO Cookbook – Volume 1
JBH – Content Marketing Blog
by Andy Holland
1y ago
DTC SEO (direct-to-consumer) is often an afterthought. And many brands don’t invest early enough, or indeed know what SEO strategy to use. But in this SEO cookbook, we’ll reveal 12 SEO recipes used by DTC brands to achieve success. You’ll see how they are using each approach and we’ll show you why each recipe works. Let’s get cooking. Recipe 1 – How Chewy Grew Its Mental Availability Recipe 2 – How The Daily Harvest Leverages the Messy Middle Recipe 3 – How Casper Utilises Category Entry Points to Fuel Growth Recipe 4 – The Riverford Guide to Keeping Content Simple Recipe 5 – How Huel Wr ..read more
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My journey from stage fright to rocking the mic at BrightonSEO
JBH – Content Marketing Blog
by Lauren Henley
1y ago
From my school reports 20 (or so) years ago to workplace progression reviews, there was always one common theme – self-confidence. If you’re the type of person who has often received praise that comes with a ‘but’, then this might resonate with you.  I always did well at school and I’ve achieved plenty in my career so far, but the only person who ever seemed surprised at these achievements was me. When confidence in your work is an issue for you, the knocks live longer in your head than the praise.  However, I had a big goal. This goal was to speak at BrightonSEO, one of the largest ..read more
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