With over 200 million Prime members and counting, Amazon offers access to a massive customer base eager to buy products at competitive prices. And it presents entrepreneurs with an opportunity to establish a highly lucrative business model. As opposed to creating your own private label products or sourcing discounted items for retail arbitrage, wholesale allows you to tap into massive consumer demand on Amazon for popular branded products. The concept is simple – you purchase goods in bulk directly from manufacturers or brand owners and then resell them as individual units on Amazon. While the ..read more

Amazon and Walmart are the two dominant players in e-commerce nowadays.  Amazon captures nearly 40% of all online sales in the US, while Walmart is quickly gaining ground as the 2nd largest online retailer. For brands and sellers, having a presence on at least one of these marketplaces is crucial to growth.  However, Amazon and Walmart each come with their own unique pros, cons, and requirements. In this comprehensive guide, we’ll do a deep dive into each marketplace’s key differences, pros, and cons so you can determine the best strategy for your business. Read on for a data-rich an ..read more

Selling on Amazon’s European marketplaces like Amazon UK and the sites opens up major opportunities for your business growth.  But it also comes with the need to understand European VAT (Value Added Tax) and handle taxes properly. If you get the VAT wrong, you risk fines, product seizures, or your Amazon seller account being shut down completely. In this guide, we’ll explain everything you need to know as a seller about VAT when selling on Amazon in Europe: In this guide: What is VAT? How VAT Differs from US Sales Tax VAT for Distance Selling What if I Ignore VAT on My Amazon Store? Thre ..read more

E-commerce giant Amazon has made steady inroads into brick-and-mortar retail over the past few years.  From bookstores to convenience stores to grocery stores, Amazon is leveraging its technological capabilities and online retail experience to create distinctive shopping experiences in the physical world. Amazon opened its first physical retail store in 2015 – Amazon Books in Seattle, Washington. This marked Amazon’s first foray into offline commerce. Since then, Amazon has expanded its brick-and-mortar footprint rapidly, opening stores across various retail categories. In 2017, Amazon ac ..read more

Amazon FBA makes fulfillment and distribution simple.  All you have to do? Get your inventory to the warehouses, and Amazon will take care of the rest.  Now, whilst the program is designed to make your life as easy as possible, you must still meet certain criteria when packaging your products for Amazon FBA.  In this guide, we’ll discuss different Amazon packaging requirements to help make your inventory process smoother. In this guide: Amazon FBA Packaging: Why It Matters FBA Product Barcode Requirements General Packaging Requirements FBA Inbound Shipping Requirements Frequent ..read more

Has your product been slapped with a blue “Amazon Add-On Items” label? Unfortunately, being categorized as an Amazon add-on product may not be the badge of honor you hoped for as a seller. This seemingly beneficial label could seriously dent your sales if not handled correctly.  This post will walk you through Amazon’s add-on item policy and examine its impact on sellers like you. Most importantly, we’ll provide some practical solutions to help you tackle the challenges of this program and even boost your average order value! Quick guide: Learn about Amazon add-on items Benefits of these ..read more

Imagine running a successful online store without needing a warehouse. Sounds like a dream, right?  That dream can become a reality with inventory-free selling on Amazon. Gone are the days of stressing about storage space, packing orders, and shipping logistics. Inventory-free selling lets you tap into Amazon’s massive reach without the burden of holding physical inventory. In this article, we’ll explore the idea of selling products, making it easy for you to understand and start your own business on Amazon without the need to handle inventory. So, let’s dive in! Quick Guide Traditional ..read more

Think of an endless aisle filled with products, customers ready to purchase with credit cards, and a system automatically taking care of delivery and logistics. Does that sound like retail heaven to you?  The retail utopia already exists, thanks to Amazon.  With over 197 million monthly site visitors and counting, Amazon has created a money-making machine…if you know how to tap into it. When most people think about making money on Amazon, they think about having an inventory and selling a product through the marketplace. But, purchasing, stocking, and shipping physical products can q ..read more

Expanding into new markets is every seller’s dream!  However, the key to successful global expansion lies in more than just listing your products in different locations.  To succeed in different marketplaces, brands must localize their product for the specific geographic location and target audiences.  Most sellers understand product localization as translating the product content to suit the specific market.  But in reality, it’s more than just direct translations.  Proper localization means adapting your product page content, images, specifications, and more to reson ..read more

E-commerce brands are constantly looking for innovative ways to increase sales and reach a wider audience.  The standard sponsored product, brand, and display ads work fine, but advertisers need to test different experimental strategies to engage customers constantly. Amazon On-Box advertising is one such experimental strategy launched by Amazon in 2015.  In this unique strategy, Amazon turns its delivery boxes into unique branded packaging and delivers the brand message to the customers.  This blog explores what Amazon On-Box Advertising is and how it can help your e-commerce b ..read more