Brand reputation, a vital Credential
Jo Long Consulting
by Jo Long
1M ago
Brand reputation remains one of the most important credentials of a business, influencing perception, alignment, and that ultimate decision to buy, and is built partly through customer experience, business values, and true authenticity. However, many businesses I talk to don’t have brand values visible for those doing their research; sometimes because they don’t think they’re important to communicate and sometimes because they have just never sat down & identified them. I always want to complete this step with any client because values can be the basis of identifying the ideal customer ..read more
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Are you a business that has sustainability on your radar?
Jo Long Consulting
by Jo Long
1M ago
Perhaps you have heard about the opportunities sustainability can bring but aren’t sure how they’d work for your business? Maybe you’re already on a roadmap but are unsure how to communicate internally & externally with confidence? Or maybe it’s not even entered your priority space yet. Whatever your position, I’d love to have a chat; just drop me a message or give me a call. The post Are you a business that has sustainability on your radar? appeared first on Jo Long Consulting ..read more
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Did you know…
Jo Long Consulting
by Jo Long
1M ago
I am now Certified Carbon Literate? But what does that actually mean for my clients? It means that I have a much wider awareness of carbon impacting activities & the potential costs of these activities on the planet AND within an organisation. This certification allows me to see a broader spectrum of opportunities for businesses to build their reputation, cut costs through efficiencies, build longer strategic relationships, and be able to tell people about it, with confidence. Fancy a cuppa to learn a bit more? Give me a shout via this website or any of my social channels The post Did ..read more
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Marketing… A single word that means so many different things!
Jo Long Consulting
by Jo Long
1M ago
You might have seen I put a poll out this week on LinkedIn asking what marketing means to you, as I’m genuinely interested in what people think marketing does/should deliver for their business. (If you didn’t see it, please have a quick search on LinkedIn to find my post from Wednesday, jump in & help me get a good view of how the land lies!) I’d fallen into a bit of a habit with marketing in terms of wanting to focus heavily on tactics for my clients and the return on investment they would give. Don’t get me wrong, all important stuff, but after a little lightbulb moment (during my rec ..read more
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Customer Service 101
Jo Long Consulting
by Jo Long
1M ago
Deliver something when you’ve promised… I love my live music & am always on the lookout for fave band tickets, so when I saw an opportunity to get early access tickets for an Elbow pre-tour show I was well up for it! I signed up via the sponsored ad on the Tuesday, excited to get my early access code Wednesday evening ready for Thursday’s pre-sale. And then… I heard nothing… Not entirely true, I did hear from them Monday just gone, 3 days after pre-sale & 2 days after general sale. But the horse had pretty much bolted. I felt a bit hacked off & had no way of getting an answer ..read more
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Jargon buster … a funnel is just a process.
Jo Long Consulting
by Jo Long
4M ago
I see many promotions & selling videos shouting about ‘Have you got a funnel?’ ‘Is your funnel working for you?’ ‘How to max your funnel…’ It goes on. Don’t be blinded by the jargon & scarcity approach (a sales tactic that’s been around pretty much since economics was invested!) that these propositions use. Just remember a funnel is only a process; an important one that determines how people buy from you, how you lead them to your point of sale, filling them with education & reasons why you are their choice, and visually demonstrates the process flow, but a process nonetheless ..read more
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Automation Doesn’t Have To Mean Redundancy
Jo Long Consulting
by Jo Long
9M ago
I was in my local supermarket the other day using the self-service till (a piece of process automation which I love, by the way, when I only have a few bits!) and someone close to me was complaining about “how many self-service tills there were ‘these days’ and yet food prices were more expensive. We don’t get the personal service any more like we did with proper tills. And what were the people who used to be on the tills doing now anyway? Off in the back having a cuppa all day?” Clearly, I’m not in the know to say what the staff at that site are doing all day, however I can bet your bottom do ..read more
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You wouldn’t start to cook your tea without all the ingredients…
Jo Long Consulting
by Jo Long
11M ago
So why would you start your digital marketing activity without all the content that you need? One of the biggest challenges business owners and marketers have, and that constantly delivers doom & despondency around digital marketing, is a lack of content. “We don’t know what to say, nothing really happens here. Let’s just stick something on there and see what happens…”. And so something ‘seat of the pants’-style gets put out only to deliver disappointing and disillusioned results, with the inevitable conclusion of ‘marketing just doesn’t work’. I mean, I’m not saying that you need to have ..read more
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Transform Your Business By Being Remarkable with Purple Cows
Jo Long Consulting
by Jo Long
1y ago
I was away on holiday for a week recently busy sightseeing but still managed to squeeze in some reading, so I thought I’d give you a quick overview of one of the books I read, ‘Purple Cow’ by Seth Godin. It’s quite an old book, initially printed in 2002, however, the principles and advice in the book still stand firm today, which is why it resonated with me. The book talks about how to market your business and transform it by being remarkable; in short, identifying those ‘Purple Cows’ you can capitalise on to make your mark in the market, create a customer base and ultimately drive sales and p ..read more
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Size Is Irrelevant
Jo Long Consulting
by Jo Long
1y ago
I followed this car the other day and noticed the ‘added extra’ to the back of the car. It made me laugh, but also really resonated with me as let’s face it, it’s hardly a plush 4×4, a Lambo or Porsche, but you know it’s working hard, ‘haulin’ ass’, and getting the job done. You don’t have to be some perceived big brand, organisation or have a considerable budget to spend on marketing, employees, or branding. If your organisation is doing its job well, providing excellent customer service, and communicating an authentic and valuable brand presence, then there are many advantages to being a sma ..read more
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