Why celebrate a company anniversary? A company anniversary or milestone is an opportunity to recognise the longevity and achievements of your company, and the people who work there. Celebrating a company anniversary enables you to publicly reflect on why your business has stood the test of time, and there are plenty of ways to mark the occasion without sounding braggy or boring people. Top reasons to celebrate a company anniversary: Recognise the longevity of your business Celebrate your team, partners and customers Acknowledge achievements and hard work Show your proven track record to poten ..read more

Helping OWLS with an effective rebrand Our work with OWLS (Older Wiser Local Seniors) began in early 2021. OWLS are a charity local to the Leeds area. They work to reduce loneliness and social isolation for seniors living in Headingley, Burley, Hyde Park, Little Woodhouse and Kirkstall. OWLS’ mission is to help seniors enjoy life to the fullest by helping them to stay healthy and independent. Their work is carried out through a range of different events, such as lunch clubs, social outings and classes. In our time working alongside them, we’ve found ourselves constantly inspired by the work th ..read more

From our home on The Calls, we’re lucky to have a host of great restaurants and cafes right on our doorstep. With so many tempting lunch options just a stone’s throw away, we’ve found it’s well worth occasionally ditching the trusty meal deal and digging into the delicious eats the city has to offer. Here are some of the team’s favourite lunch picks.   Kirkgate Market   View this post on Instagram   A post shared by Banh and Mee (@banhandmee) Leeds Kirkgate Market is a true gem. The Edwardian market hall boasts the title of Europe’s largest covered indoor market and is a sh ..read more

What we learned about designing for the elderly More and more of our daily tasks and pursuits take place online. We have online banking, shopping, music, TV streaming, zooming friends, booking travel and accessing health services. Most of us relish the ease and speed that comes with getting things done online. But for others, the thought of completing tasks online brings stress and frustration. Unfamiliarity and difficulty reading text online make simple tasks difficult or inaccessible. For older people who have adjusted to the internet in later life and may have fading eyesight, it can be a p ..read more

Every business should have a marketing strategy, no exceptions. Your marketing strategy determines who you’re targeting and how you will reach them. It sets out your marketing goals in terms of what you want to achieve and how you will measure success. Without a clear strategy, you risk wasting time, energy and money on scattergun activity that doesn’t get real or lasting results. In a previous post, we outlined the 5 main reasons to create a marketing strategy. The post covered questions including: Why is a marketing strategy important? Why do we need a marketing plan? What does an effective ..read more

Photo by Ellen Melin on Unsplash How to create evergreen content   Is your website crying out for more timeless content? Here’s why evergreen content works wonders for businesses.   What do we mean by ‘evergreen content’?  “Evergreen: adjective   Having an enduring freshness, success, or popularity.”   Simply put, evergreen content is content that stays relevant for customers over a long period of time. Just like a tree that doesn’t lose its leaves, evergreen content remains functional as time goes by without being held back by changing seasons or curren ..read more

Social media advertising is now used by anyone and everyone looking to reach a wider audience on their chosen network and target specific groups of people with whom to share their content. What helps set LinkedIn advertising apart from its counterparts is their targeting options -specifically for B2B marketing. If you’re a B2B company or responsible for marketing one – then LinkedIn is where you want to be. Afterall, it’s where the professionals hang out. With that in mind, LinkedIn has really excelled when it comes to its targeting options and criteria, allowing business owners and marketers ..read more

Local SEO for small businesses – a quick guide to getting it right Search engines are one of the most powerful tools a small business has for being found by customers in their local area. Searches for products, services and destinations are carried out using search engines, social media and maps, and users are presented with a list of options near to them. But featuring on the list of results is only half the battle. You need people to click through to your website. Setting your website up for local SEO gives users the information they need to see to know you can help them. It gives you the be ..read more

Tone of voice is the personality of your brand A clear tone of voice helps your audience relate to you and tells people what kind of business you are. To create your tone of voice, you need to listen to your audience, your employees, and think about what your business stands for. In this guide, we run through how to research and develop your tone of voice. We look at creating a tone of voice document and what sections to include. There are no fixed rules. It helps to think about your tone of voice as a process rather than an output. You are exploring what makes your business different and how ..read more

Social media marketing tips for 2021 Social media has played a vital role in the past year. Throughout lockdowns and a steady stream of bad news, people have turned to social media for information and to stay connected. But it can be tricky to know how to approach social media marketing for your business. How do you stay genuine without being overfamiliar? What activity reaches potential customers and what falls flat? Where do you cross the line from helpful to pushy? The answer is: balance. Fill your social feeds with a good mixture of content that is of interest and use to your audience. Pos ..read more