LinkedIn is so much more than an online CV. It’s a place where your personal brand shines and often where you make that crucial first impression. A well-crafted LinkedIn profile could be your ticket to exciting new opportunities, valuable professional connections and even growth for your business.   But, where to begin? It’s hard to know how to stand out in the sea of LinkedIn profiles, but with ..read more

We speak to loads of businesses whose first priority is redeveloping their website – and for good reason. Your website is your business’s face to the world and is your central tool for lead generation. Without a performing website, you’ll struggle to see marketing results. Despite this, a website is not something to jump into blind. Whether it’s brand new or a redevelopment, you need to first understand the ultimate purpose of your website. Who are you trying to target? How will you reach them? What do you want people to know about you? Simply put, you need a marketing strategy. Your marketing ..read more

Your website is the foundation of your marketing activity and is the first experience many new customers have of your business. Whether your website is set up around purchases, downloads, or enquiry form completions, it should be working hard to convert visitors. Just like a physical shop requires regular cleaning, restocking and the odd repair, your website requires regular checks to stay in good condition. Website management keeps your website performing as it should and provides visitors with an effective user experience. What goes into a healthy website? An SEO strategy Unique, engaging c ..read more

Social media can be instrumental to your business’s success. Yet, while crafting engaging company posts and running strategic campaigns is undoubtedly important, there’s an often-overlooked gem in every business’s marketing arsenal that often remains untapped: your employees. What is employee advocacy? Employee advocacy is the strategic activity of employees engaging with your business on social media and promoting the company’s brand, products, and services on their own social media channels. It’s not your typical corporate online chatter; instead, it’s a dynamic strategy that helps empower y ..read more

Why celebrate a company anniversary? A company anniversary or milestone is an opportunity to recognise the longevity and achievements of your company, and the people who work there. Celebrating a company anniversary enables you to publicly reflect on why your business has stood the test of time, and there are plenty of ways to mark the occasion without sounding braggy or boring people. Top reasons to celebrate a company anniversary: Recognise the longevity of your business Celebrate your team, partners and customers Acknowledge achievements and hard work Show your proven track record to poten ..read more

Helping OWLS with an effective rebrand Our work with OWLS (Older Wiser Local Seniors) began in early 2021. OWLS are a charity local to the Leeds area. They work to reduce loneliness and social isolation for seniors living in Headingley, Burley, Hyde Park, Little Woodhouse and Kirkstall. OWLS’ mission is to help seniors enjoy life to the fullest by helping them to stay healthy and independent. Their work is carried out through a range of different events, such as lunch clubs, social outings and classes. In our time working alongside them, we’ve found ourselves constantly inspired by the work th ..read more

From our home on The Calls, we’re lucky to have a host of great restaurants and cafes right on our doorstep. With so many tempting lunch options just a stone’s throw away, we’ve found it’s well worth occasionally ditching the trusty meal deal and digging into the delicious eats the city has to offer. Here are some of the team’s favourite lunch picks.   Kirkgate Market   View this post on Instagram   A post shared by Banh and Mee (@banhandmee) Leeds Kirkgate Market is a true gem. The Edwardian market hall boasts the title of Europe’s largest covered indoor market and is a sh ..read more

What we learned about designing for the elderly More and more of our daily tasks and pursuits take place online. We have online banking, shopping, music, TV streaming, zooming friends, booking travel and accessing health services. Most of us relish the ease and speed that comes with getting things done online. But for others, the thought of completing tasks online brings stress and frustration. Unfamiliarity and difficulty reading text online make simple tasks difficult or inaccessible. For older people who have adjusted to the internet in later life and may have fading eyesight, it can be a p ..read more

Every business should have a marketing strategy, no exceptions. Your marketing strategy determines who you’re targeting and how you will reach them. It sets out your marketing goals in terms of what you want to achieve and how you will measure success. Without a clear strategy, you risk wasting time, energy and money on scattergun activity that doesn’t get real or lasting results. In a previous post, we outlined the 5 main reasons to create a marketing strategy. The post covered questions including: Why is a marketing strategy important? Why do we need a marketing plan? What does an effective ..read more

Photo by Ellen Melin on Unsplash How to create evergreen content   Is your website crying out for more timeless content? Here’s why evergreen content works wonders for businesses.   What do we mean by ‘evergreen content’?  “Evergreen: adjective   Having an enduring freshness, success, or popularity.”   Simply put, evergreen content is content that stays relevant for customers over a long period of time. Just like a tree that doesn’t lose its leaves, evergreen content remains functional as time goes by without being held back by changing seasons or curren ..read more