How to use Design Thinking in marketing
Warren Knight | Blogs to help SME’s Grow Their Business
by Warren Knight
3y ago
As we moved from the 20th century into the 21st, a shift began in the way that we approached design concepts – largely in terms of product, software and digital applications. Developers began to pay more attention to understanding human goals and behaviours, in order to design products and services built around our needs. For some reason, though, marketing took a while to catch up, but now we are seeing human-centred, Design Thinking marketing coming to the fore. What does this mean for you as a digital leader? As the digital economy explores, modern marketing now requires a ‘design thinking ..read more
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Why I Became a Certified Agile Leader
Warren Knight | Blogs to help SME’s Grow Their Business
by Warren Knight
5y ago
Welcome to the fourth industrial revolution. Back in 2010 I built a technology company and achieved investment which made it into a £1M in less than two years. Together with the team of developers we had a daily stand-up scrum, because the developers worked to Agile methodology. Fast-forward 10 years and the term “being agile” is now being used in business by teams who are not tech developers, everything from operations, sales, marketing and project management. A combination of technologies fast becoming commonplace is changing the way we live, work and interact. This means that organisations ..read more
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6 Leadership Styles for Embracing the Digital Revolution
Warren Knight | Blogs to help SME’s Grow Their Business
by Warren Knight
5y ago
The way we work is changing, and leadership styles are evolving to keep pace. I spend a lot of time talking to leaders in business around the world and it’s becoming clear that there are certain leadership traits that are coming more and more to the fore as the digital revolution gathers speed. I talked recently about what watching my bees has taught me about digital leadership. One of the things I looked at was the different roles that bees take on during their life cycles. That made me want to explore more about different leadership styles – and what the digital revolution means for differen ..read more
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What Beekeeping Taught Me About Digital Leadership
Warren Knight | Blogs to help SME’s Grow Their Business
by Warren Knight
5y ago
What do bees have in common with teams in the digital workplace? When I’m talking to leaders in business, it’s often helpful to use analogies to help them relate to workplace challenges and look at things from an alternative angle. And since moving to the countryside a couple of years ago, I’ve found observing my 50,000 bees particularly thought-provoking. Watching bees is a humbling experience. To start with, their movements may seem and random, but as you get to know them, you begin to identify the patterns in their movements, and see that they are actually buzzing around according to a care ..read more
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Are You Ready to Embrace Generation Z into Your Workplace?
Warren Knight | Blogs to help SME’s Grow Their Business
by Warren Knight
5y ago
As a Generation X-er with two kids under two, I’m really interested in the future of work, and how business and the workplace are going to look by the time they’re adults. After Generation Z will come Generation Alpha, also known as the iGeneration, they’ll be the most influential generation of the 21st century, because by the time the last of them is born, around 2025, there’ll be two billion of them in the global population. But before they come of age, we’ve got Generation Z, and over the next ten years or so, they’re going to shape the business world my kids will enter. So who are is Gene ..read more
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