
Gina Lucia Blog | Book Marketing Expert
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Author marketing made simple. I'm Gina, an expert in online marketing for authors. My 'thing' is teaching authors like you how to sell more books without that marketing stuff taking over your life. Market less, stress less & sell more books.
Gina Lucia Blog | Book Marketing Expert
1y ago
When it comes to marketing your WordPress plugin, there’s no better tool for increasing sales than social proof. It doesn’t matter if you’ve been around for years, or this is your first plugin launch, the things you say on your website can only get you so far.
Enter social proof. By utilising the audience of a go-to WordPress knowledge site, your plugin is not only increasing its trust-factor but getting a load of new eyes on it too.
The following are 4 WordPress specific sites that will review your plugin and host that review on their website. Most of these reviews are paid for, but the expan ..read more
Gina Lucia Blog | Book Marketing Expert
1y ago
You’ve seen them everywhere, titles ranging from ‘The Ultimate Guide to Fireplaces’ (yes it’s real!) to ‘The Ultimate Guide to Marketing’, but why exactly are these ultimate guides popping up so frequently and should your business be doing them too?
When it comes to putting together a good content marketing strategy, put simply, you need to do three things:
Research and target the right keywords
Create excellent content to hit those keywords
Share your content with as many people as possible
The keywords you find can range from 30 searches a month to 20k a month and beyond. So, if you’re loo ..read more
Gina Lucia Blog | Book Marketing Expert
1y ago
A good content marketing strategy involves three things. Research, content creation and tracking your content’s impact. While we understand the importance of the first two, it’s the third that’s often left behind.
This needs to change. After all, what’s the point in investing in good content marketing if you’re not making sure it’s working?
So in this article, I’m going to outline why you should track your content marketing, what metrics you should look out for and talk about 2 content measurement tools to help you get it done.
Why track your content’s impact?
Here’s a scenario: You’re p ..read more
Gina Lucia Blog | Book Marketing Expert
3y ago
When it comes to marketing your WordPress plugin, there’s no better tool for increasing sales than social proof. It doesn’t matter if you’ve been around for years, or this is your first plugin launch, the things you say on your website can only get you so far.
Enter social proof. By utilising the audience of a go-to WordPress knowledge site, your plugin is not only increasing its trust-factor but getting a load of new eyes on it too.
The following are 4 WordPress specific sites that will review your plugin and host that review on their website. Most of these reviews are paid for, but the ..read more
Gina Lucia Blog | Book Marketing Expert
3y ago
You’ve seen them everywhere, titles ranging from ‘The Ultimate Guide to Fireplaces’ (yes it’s real!) to ‘The Ultimate Guide to Marketing’, but why exactly are these ultimate guides popping up so frequently and should your business be doing them too?
When it comes to putting together a good content marketing strategy, put simply, you need to do three things:
Research and target the right keywords
Create excellent content to hit those keywords
Share your content with as many people as possible
The keywords you find can range from 30 searches a month to 20k a month and beyond. So, if you’re ..read more
Gina Lucia Blog | Book Marketing Expert
3y ago
A good content marketing strategy involves three things. Research, content creation and tracking your content’s impact. While we understand the importance of the first two, it’s the third that’s often left behind.
This needs to change. After all, what’s the point in investing in good content marketing if you’re not making sure it’s working?
So in this article, I’m going to outline why you should track your content marketing, what metrics you should look out for and talk about 2 content measurement tools to help you get it done.
Why track your content’s impact?
Here’s a scenario: Y ..read more
Gina Lucia Blog | Book Marketing Expert
3y ago
For the average WordPress business, content marketing might seem like an afterthought.
But when it comes to marketing your business, the importance of content marketing is stark.
Not only does content marketing get three times more leads than paid search advertising, but marketers who prioritize blogging efforts are 13x more likely to see positive ROI.
You’re here for a reason, so in this article, I’ll outline what content marketing is and the importance of content marketing for your business. We’ll take a look at how it helps your ranking in search engines and your relationship with ..read more
Gina Lucia Blog | Book Marketing Expert
3y ago
For the average WordPress business, content marketing might seem like an afterthought.
But when it comes to marketing your business, the importance of content marketing is stark.
Not only does content marketing get three times more leads than paid search advertising, but marketers who prioritize blogging efforts are 13x more likely to see positive ROI.
You’re here for a reason, so in this article, I’ll outline what content marketing is and the importance of content marketing for your business. We’ll take a look at how it helps your ranking in search engines and your relationship with ..read more
Gina Lucia Blog | Book Marketing Expert
3y ago
Title: How to Add a Featured Video to Your WooCommerce Product Gallery
Written for: Iconic Plugins
Goal: Promote WooThumbs plugin and encourage free trial/purchase
First paragraph:
This guide will provide you with step-by-step instructions to add a WooCommerce featured video to your product gallery. As a bonus, we’ll outline why adding a featured video is beneficial to your store’s sales and customer experience.
Read the full article at: https://iconicwp.com/blog/add-featured-video-woocommerce-product-gallery/
The post How to Add a Featured Video to Your… appeared first on Gina ..read more
Gina Lucia Blog | Book Marketing Expert
3y ago
Title: What Is An Introvert? Introversion Definition and Guide
Written for: Limit Breaker
First paragraph:
When it comes to the word ‘introvert’, it’s safe to say that the world has not always seen it as a positive thing. Introverts are usually classed as shy, people avoiders who do badly in life and business due to their inability to be around people. This couldn’t be further from the truth.
Read the full article at: https://limitbreaker.co/what-is-an-introvert/
The post What Is An Introvert… appeared first on Gina Lucia ..read more