What is video marketing? The process of using video content to promote or enlighten customers about your business and products is referred to as “video marketing.” Businesses can use video on their websites, social media platforms and digital advertising, such … Read more... The post How to Use Video Marketing to Promote Your Ecommerce Business first appeared on ThoughtShift ..read more

Using Instagram videos is a highly effective way to promote your products or services online. Due to its large user base and high engagement rate, Instagram has become a go-to platform for businesses to visually engage their target audience both … Read more... The post Tips For Creating A Successful Instagram Video Marketing Campaign first appeared on ThoughtShift ..read more

Ecommerce stores are quickly taking over the retail sector. Many customers now prefer online shopping to traditional land-based stores. While ecommerce does make shopping far more convenient and accessible, physical stores still have one key advantage. They allow customers to … Read more... The post How To Use Product Photography To Boost Ecommerce Sales & Conversions first appeared on ThoughtShift ..read more

In the digital age, social media has become a vital tool for businesses to connect with customers, build brand awareness, and increase sales. However, managing social media effectively can be challenging without the right resources. A social media content calendar … Read more... The post Utilising a Social Media Content Calendar first appeared on ThoughtShift ..read more

In today’s highly competitive markets, it’s important to leave no stone unturned when considering ways to improve digital marketing strategy. All marketing messages are ultimately received by human beings that are influenced by a variety of complex behavioural factors. The … Read more... The post Effective Digital Marketing Managers Understand Consumer Behaviour first appeared on ThoughtShift ..read more

Social media is a key component of any business’s marketing strategy. A strong, cross-platform presence can protect your brand identity, boost your leads, and improve your digital marketing ROI. Photo credit: Maddi Bazzocco However, the billions of active users on … Read more... The post Best Practices for Social Media-Based Brand Reputation Management first appeared on ThoughtShift ..read more

What is email marketing? Email is one of the most traditional types of online interaction, but it’s also one of the most impactful digital marketing methods available. Email marketing is a marketing approach in which businesses send promotional emails to … Read more... The post The Importance of Email Marketing in the Ecommerce Industry first appeared on ThoughtShift ..read more

What is Influencer Marketing? Influencer marketing is a type of marketing in which businesses cooperate with people that have a large audience to boost brand awareness. Businesses may ask an individual with a large fan base to post social media … Read more... The post How to Use Influencer Marketing to Boost Your Ecommerce Sales first appeared on ThoughtShift ..read more

We live in an age where content and advertising are at the centre of our lives, both personal and professional. When immersed in the competitive and constantly-evolving digital sphere, it is becoming increasingly harder for businesses to stay noticed and … Read more... The post The Value of Photography in Creating a Strong Brand first appeared on ThoughtShift ..read more

With unparalleled trading conditions, shrinking budgets and even higher aspirations in 2023, it may all seem overwhelming. But whilst your competitors are frozen in permacrisis paralysis, now is the perfect time to take action and reinvent your digital marketing – … Read more... The post Reinvent Your Digital Marketing to Zag When Others Zig first appeared on ThoughtShift ..read more