As we already announced in previous editions of E-commerce Compact, Google intends to eliminate third-party cookies in the near future. How can retailers and marketers still target potential shoppers - without cookies providing them with the right data? Find out which alternatives to cookies marketers will turn to. Furthermore, keep reading to learn about new features that Meta has introduced to help SMEs discover and interact with potential buyers and Spotify phasing out their popular dropshipping-plugin ..read more

Decreasing the Customer Acquisition Cost (CAC) of your business can be done by giving existing customers a good reason to come back. In other words, repeat customers are the key to optimising your CACs. You've probably read one iteration of this statistic at some point: it costs five times as much to acquire a new customer than it costs to retain an old one. With a statistic like that, it’s a wonder e-commerce managers try to acquire new customers at all ..read more

Businesses need to do whatever it takes to stand out from the competition to win more customers. And having a USP is one of the best ways to showcase what it is that you do for your audience—and especially what it is that you do differently ..read more

Increasing email open rates can be a challenging task. It can, however, be worth the effort because email marketing remains one of the most effective methods to successfully promote your products and build customer loyalty. In this article, we'll give you a couple of tips to improve the open rate of your emails ..read more

Once again, there are exciting news and innovations from Google. In this article, we'll introduce you to Retail Search - a new Google tool to align the search more towards the needs of retailers. In addition, in this edition of E-commerce Compact, you'll learn about another update for product reviews in the Google Search. Finally, keep reading to learn about the possible future of e-commerce ..read more

When it comes to ranking as high as possible in Google’s search results, creating high-quality content and having a user-friendly website, aren’t the only things that will help you to promote your online shop. The so-called meta tags - meta title and meta description - have a great impact on your website in terms of ranking and click rates as well ..read more

What's new in the world of marketing and e-commerce? Once again, we're dedicating another version of E-commerce Compact to news from the online world. In today's edition, find out about the popular short video format that is "Reels" coming to Facebook and how creators can now monetise the feature. Also, learn about Amazon's new incentive program to help new merchants successfully sell their first products ..read more

There’s no denying that the last two years have caused a seismic shift in the way consumers shop online. This has left plenty of us working in the e-commerce industry feeling at odds with the catastrophic events of the past two years and the boom that they brought for online retail ..read more

With the amount of time we spend on mobile devices, there are bound to be one or two annoying things on the internet. With this understatement of the year in mind, mobile internet usage continues to increase every day. Not only is the time spent per day on mobile devices going up, but mobile shopping has finally overtaken desktop's share of online shopping.  With mobile shopping owning the majority of e-commerce sales, it's super important that your online shop be mobile-responsive (aka mobile-friendly). Although you may be confident in your online shop, let's have a look at some of the ..read more

SEO mistakes are definitely something you want to avoid, but it is practically impossible. The science behind SEO is constantly changing, so there will always be something to update or optimise. In this article, guest author, Eva Wagner, from the Online Marketing Team at Ryte, shares some valuable tips for the perfect foundation of a solid website, based on five easily avoidable SEO mistakes ..read more