An often overlooked yet essential partner to many companies is their product packaging manufacturer. These specialists allow you to safely transport and present your wares to consumers in the wholesale and retail environment. Unless you possess considerable background knowledge of the different types of raw materials and printing technologies associated with the industry, you’ll need their specialized capabilities to design and build containers unique to your brand. Continue reading to learn about several key benefits you’ll enjoy when you let the experts create a customized and well-executed ..read more

The broad category of products that most of us use daily is Consumer Packaged Goods or CPGs. We get them from retail stores or shop for them online and bring them into our homes and businesses. Typically, these items don't sit around unopened for very long. We use one or more of them every day. Chances are we'll run out of them at least once a week, and on the next shopping trip, we'll replenish our supply.   These individually packaged units fall into many classifications but share many key characteristics. In this primer, we'll cover all things CPG and give examples of how creative and ..read more

Did you know that 65% of eCommerce businesses use software solutions for order fulfillment? This statistic alone highlights the pivotal role of efficient fulfillment processes in retaining customers and expanding your business. Optimizing your order fulfillment process is not just about speeding up delivery; it's creating a seamless, reliable, and adaptable system that evolves with your growing customer base. From the moment a customer orders to the final delivery, every step should be a well-oiled machine, ensuring order accuracy and timely delivery.  Order fulfillment is a challenging ..read more

Every day, the market is bombarded with new products. In this overcrowded landscape of endless commodities, each one of them races for attention in order to reach the hands of the customer, but without effective branding, they are on the road to nowhere. A logo is just the tip of the iceberg. The mere symbol has a lot of science behind the scenes. Let’s jump into the ocean of product branding, exploring the elements that convert a commodity into a lifestyle. The rollercoaster journey of the brand story starts here ..read more

Product packaging has unimaginable superpowers. When your product is lying on the shelf of a store, then it’s the packaging that attracts the consumer and persuades them to choose it from the endless options. A design that captivates the customer’s mind can be the difference between continuing business and a commercial activity on a road to nowhere. Let’s dive deep into the ocean of creative and attractive designs that compel commercial production and consumer experiences beyond the ordinary ..read more

Nestle, Coca-Cola, and Proctor & Gamble? You probably do, but have you thought about the many brands each own that are not under a universal name and why? These are all decades old companies and they strategically expanded their product lines over years. And, they all have an on-going commitment of innovation and acquisition to insuring the company’s longevity. This is important no matter your company size. A company must commit to its future with innovation and acquisition. For each of these processes the rules for vetting are unique. This is also true for companies that offer a servic ..read more

The package is the first point of contact a potential consumer makes with food products. From the moment a customer spots an item on the shelf or clicks on an online product listing, packaging design plays a pivotal role in capturing shoppers' attention and influencing their ultimate buying decision. Food and packaging requirements present a unique challenge for designers as they strive to develop ways to safely preserve and transport the food we eat daily while simultaneously delivering the food maker's branding and message to consumers. For brands aiming to stand out in the marketplace, pac ..read more

In the rapidly evolving world of packaging, innovation is the driving force that shapes industries and sets new standards for product presentation and consumer engagement. A groundbreaking advancement in this landscape is the emergence of digital color printing of corrugated/cardboard materials. This article explores the advantages, and the transformative impact that digital color printing has had on packaging, making low quantities affordable for product testing and introduction ..read more

  In a world of countless products and services vying for consumer attention, it's essential to differentiate your company from the competition. Branding serves as the foundation for creating a unique identity, aligning with your target audience. With it, you can communicate your company's values, mission, and personality through carefully crafted strategies, fostering a deep connection with customers.  ..read more

In today's fast-paced and highly competitive consumer landscape, standing out from the crowd is paramount for any Consumer Packaged Goods (CPG) company.   A compelling and well-defined brand can be the difference between success and obscurity. This is where branding support services come into play – a unique set of services designed to shape, elevate, and amplify a brand's identity in the eyes of its target audience.   From brand strategy to logo and package design, website development, and marketing collateral creation, these services contribute to the brand's resonance and influen ..read more