In our first blog, we explored how extended reality (XR) changes the way we work and learn. Here, we dive into how XR is used to shop and share ideas. Imagine being able to try on a pair of glasses without going to a store — or even holding the actual glasses — simply by taking a selfie with your smartphone. That’s exactly what Warby Parker’s latest XR innovation allows. This technology not only enhances the customer experience in a world where retail is increasingly an online operation — it can also help reduce product returns, thereby creating massive cost savings for retailers on shipping a ..read more

Health care and life sciences (HCLS) organizations are under tremendous pressure to embrace the consumer-centric strategies rapidly being adopted across industries such as retail, entertainment, travel and banking. Today’s consumers expect the same level of superior experiences from their health care providers that they get from Amazon, Netflix, Nordstrom and other highly consumer-centric organizations. Customers expect more from service providers than ever. As described in our earlier blogs, a HCLS organization must first have the right strategy and processes in place to properly transition i ..read more

Adobe Summit 2019 recently hosted nearly 20,000 executives from across the marketing and technology landscape, including many of the world’s leading brands, to focus on digital experience. When I traveled to Salt Lake City to attend my first Adobe Summit five years ago with IBM iX, I was one of just 8,000 participants who contemplated the event’s theme of reinvention in the digital marketing world. “Reinvent” was precisely the right term to describe what companies had to accomplish if they wanted to benefit from the then-burgeoning transformation of digital marketing and the delivery of the di ..read more

Recent years have demonstrated that marketers can no longer rely on traditional marketing techniques. In order to be successful, they need to increasingly combine three core marketing competencies: brand management, experience design, and performance marketing. Merging these competencies can be difficult as they generally come from different skills within an organization. One of the first and best ways for modern marketing to take shape and overcome this is by aligning on high priority outcomes for the business. Common and coordinated business outcomes In stark contrast to the days in marketin ..read more

If enterprises haven’t begun their XR journey yet, they run the risk of falling behind their competitors. To get the most out of XR, you need to find a partner who knows how to develop and implement an XR road map that prioritizes the highest-value use cases, is inherently secure and is integrated into institutional systems. Discover more about extended reality in Armando’s post, Welcome to Extended Reality: Transforming How Employees Work and Learn. IBM iX has the technologies and experience to help enterprises plan, deliver and scale XR across business divisions from field services to sales ..read more