Length: 9-minute read Quick Summary Box:  B2B organisations face the challenge of capturing their ideal customers’ attention amidst competition, especially when offering complex solutions with longer sales cycles. A message strategy that empowers an organisation to unlock siloed expertise across the business, resulting in consistent messaging across all interactions, is crucial for an effective sales and marketing funnel.  How to capture customer attention with a key messaging strategy Every business-to-business (B2B) organisation faces the same sales and marketing challenge: how d ..read more

Length: 5-minute read. Quick Summary Box: Aligning your sales and marketing teams is essential for any successful sales and marketing strategy. This will help you identify and solve key customer pain points and develop a strategic messaging framework that ensures you are speaking to the right audience, at the right time, and addressing the right problems. Unified sales and marketing strategies Sales and marketing are two critical revenue-generating functions that, in theory, should work hand in hand. Unfortunately, as many organisations experience, this is not always the reality on the groun ..read more

Length: 5-minute read.  Quick Summary: When writing winning award submissions, many businesses still overlook the fundamentals. There are three major steps organisations should take to write award-winning submissions.  Writing award submissions: how to benefit your business Organisations that operate in the business-to-business (B2B) environment and sell complex, high-value products or services often find it challenging to communicate successes and point of differences.   However, winning or even being shortlisted for business awards can be an effective way to demons ..read more

Length: 9.2-minute read.  Quick Summary Box:  A B2B messaging framework is crucial for bridging the gap between sales and marketing, ensuring a unified approach to customer communication. A key messaging framework connects your target audience with your content strategy, emphasising your unique value proposition and differentiating it from competitors.  Why you need a key messaging framework Many sales professionals struggle to move beyond pitching their products or services to providing solutions that are connected to customer business outcomes. And, those who do have value-b ..read more

Length: 8-minute read. Quick Summary: B2B marketing is essential for your business growth, but it can be challenging to know if augmenting your in-house marketing function or using an outsourced marketing agency is best for your success. Our latest blog explores how you can enhance your B2B marketing with the support of an integrated marketing agency.  Why B2B marketing is essential for business growth Public relations (PR) and marketing are effective and essential tools to help grow and expand a business beyond its existing scope and position it for better future success. However ..read more

Length: 17-minute read. Quick summary: Leveraging the best B2B lead generation tools and tactics makes it easier to convert your visitors into leads and customers, and help fill your sales pipeline. Discover the most effective resources to grow your prospects in 2023 and beyond.    What does B2B lead generation look like in 2023? The business-to-business (B2B) landscape has shifted with the emergence of multiple touchpoints, channels, and digital selling strategies, pushing marketers to deliver bottom-line results or risk losing their budgets. Today, the most successful compan ..read more

Length: 11.5-minute read. Quick summary: Organisations must choose between a retainer or a project when working with a B2B marketing agency. To get the best results, a retainer agreement is the smarter way to do business. Discover the four key benefits that a retainer-based marketing relationship delivers.   Should you choose a retainer or a project when working with a B2B marketing agency?   When an organisation needs a marketing or public relations (PR) campaign, the typical approach is to collaborate with a business-to-business (B2B) marketing agency to deliver set out ..read more

Length: 11.5-minute read. Quick summary: Businesses often use rented or purchased email lists from third-party providers to widen their audience; however, many aren’t aware of their responsibilities under the Spam Act 2003. Learn three important lessons to ensure your business doesn’t breach the rules.   Three common costly mistakes to avoid breaking the Spam Act 2003 when using purchased or rented email lists   Email has the potential to be a powerful marketing tool. It can effectively communicate with your target audience or current customers, share news and exciting com ..read more

Length: 7-minute read. Quick summary: Vendor marketing funds deliver significant benefits to both vendors and their channel partners, including potential revenue. However, many partners face barriers that limit their ability to engage with these programs. There are three key problems vendors must be aware of that can impede success with marketing development funds.  Marketing development funds: what they are and why you need them  Knowing how to properly market your business can be challenging, especially if you don’t have a fully resourced marketing department or the extensive budg ..read more