If there’s one thing that the B2B industry can’t stop talking about, it’s lead generation. Not because it’s popular, but because it’s crucial and challenging to find one single formula that works. B2B lead generation is an important aspect of every business in the said industry. It’s the process of finding the best possible customers for your goods or services and persuading them to make a purchase. Both the sales and marketing teams employ a range of lead generation techniques to gain the target audience’s interest and guide them throughout the sales funnel. Lead generation is a big challenge ..read more

Lead nurturing stands as a crucial element in a successful marketing arena. Whether your focus is on outbound or inbound tactics, you need to nurture your leads to ensure they continue to move along the sales cycle from lead to customer.  This process depends on implementing top-notch B2B lead nurturing techniques at the perfect moments, using the most appropriate methods, and in the ideal locations. For B2B companies, it’s essential to maintain engagement with leads at every stage of their path. Yes, right from the moment they are identified as potential leads until they are ready to mak ..read more

What motivates you to buy something? Have you ever let a sales rep sweet-talk you into buying something you wouldn’t have otherwise? If so, you just have listened to a fantastic sales pitch. The Cambridge Dictionary defines a sales pitch as “a talk or way of talking that is intended to persuade you to buy something.” In the business industry, a sales pitch is a salesperson’s attempt to encourage your audience to believe or buy whatever you’re offering.  These offers may be a personal pitch about you, an opportunity for another meeting, or information about your product or service. Each sa ..read more

Australia’s growing economy creates an atmosphere of intense rivalry for B2B businesses. For those who aim to efficiently reach their target audiences, expand markets, increase revenue, and maintain their profitability, lead generation is a must. Lead gen becomes significantly more challenging for Australian business proprietors when there is a lack of effective processes and strategies, particularly in the Software-as-a-Service (SaaS) sector. SaaS offers applications via the Internet, removing the need for local installation and maintenance. Providers manage server operations, guaranteeing ac ..read more

Now that 2024 is just a few months away, the marketing world is split into two: those who are planning festive campaigns for Christmas and the New Year, and those who are like you: curious about what the future holds for marketing. In this juncture of retrospection, we have seen 2023 as a remarkable year for marketers, starting with the buzz around ChatGPT and GoogleBARD, embracing the playful ‘barbie-core’ trend, and witnessing big brands undergoing major rebranding. It was a year filled with surprises, innovations, and opportunities. Fast forward to today; it’s time to peer into the crystal ..read more

In our ongoing quest for leadership excellence and global market growth, it is our delight to announce Rebecca Matias’s promotion to Chief Operating Officer at Callbox. Rebecca, with her extensive industry knowledge and innovative strategies, has been instrumental in shaping the company’s trajectory in the B2B sector. Rom Agustin, CEO-Founder of Callbox, expresses excitement, acknowledging her pivotal contributions that have propelled the company to new heights of global acclaim. As COO, Rebecca will further bolster our operational capabilities and drive strategic expansion. Expressing gratit ..read more

Social media marketing is like busking on a busy, noisy city street. A lot of people might be around, but most of them aren’t there to listen to you. Email marketing is different. It’s like being invited to a radio station where everyone is intent on lending you their ears. Studies reveal that there are more than 4.3 billion Internet users around the world and almost 80%  of these have social media accounts. Impressive, right? Anyway, here’s the thing: Most of them have email accounts. Savvy marketers know how to use this data to their advantage. Read on to gain the best practices on usin ..read more

The Asia-Pacific (APAC) region is home to an intriguing blend of colorful festivals, distinct local traditions and cultures, flavorful food, and myriad lifestyles and religions. Perhaps, what enchants tourists to visit and explore the region are these diversities that intertwine the Asian nations’ rich cultural identities. For businessmen from across the globe, APAC serves as a thriving hub for dynamic companies –  wielding a strong influence on global economic expansion. With a significant presence in the world’s largest and rapidly growing economies, the region contributes more than 50 ..read more

So, here’s the thing: The not-so-great news is you’re having a tough time booking appointments with potential clients. On the bright side, you’re not alone! In fact, a lot of B2B businesses face the same issue. For many B2B businesses, getting in touch with decision-makers and scheduling a meeting can be a daunting task. However, appointment setting is a critical part of the sales process and is necessary for building a robust sales pipeline. Appointment setting means assigning potential clients to sales representatives, allowing sales closers to concentrate on qualified leads. It also involve ..read more

Logistics, like any business out there, may not have all the necessary in-house resources. However, with the help of B2B service providers and supply chains like 3PL distributors, professional customer care teams, and skilled partners, businesses are able to improve customer experience.  Customer experience, when taken into the logistics context, isn’t simply defined by convenient order placements, but by a variety of other factors such as fast deliveries, easy returns, customer-preferred delivery timelines, real-time visibility throughout the order journey, and the reliability of the del ..read more